The online fashion retailer to offer independent fashion designers and sellers access to their millions of customers
ZALORA, Asia’s leading online fashion destination, has announced it will be launching ZALORA Marketplace in the first half of this year. With over 15 million visits per month to ZALORA, Marketplace will give independent fashion designers and sellers the opportunity to instantly expand their business to ZALORA’s massive customer base and will greatly increase the product assortment available to customers.
ZALORA Marketplace will allow vendors from all over Southeast Asia and Hong Kong to create their own branded storefront within the ZALORA site, which will be run and maintained by the seller with support from a dedicated ZALORA account manager. They will also benefit from a huge increase in brand exposure through free online marketing and advertising that will be part of ZALORA’s overall marketing campaigns.
Set to be one of the most beneficial fashion Marketplaces in Southeast Asia for independent fashion designers and sellers, customers across the region will also benefit from hundreds to potentially thousands of new products and brands available online without having to visit different shopping portals.
“The upcoming launch of Zalora Marketplace is an exciting development for the fashion industry in Southeast Asia as whole,’ said Magnus Grimeland, Managing Director, ZALORA. “We are launching a platform where up and coming brands, boutiques or designers can sell their products alongside our internationally renowned brands, to an already highly established and loyal customer base. We have over 15 million visits to our Zalora sites per month; for an independent fashion seller to have instant access to this kind of audience is a previously unheard of opportunity.”
A dedicated and localized ZALORA Fashion Scout force is currently searching for and recruiting potential brands and designers to come on board for launch.
“We have found some incredible and exciting designers and sellers so far,” said Grimeland. “We are really looking forward to working with them, nurturing them at this stage of the journey and seeing how far their business can expand through Marketplace.
There has never been a better time than now to bring fashion retail businesses online, especially throughout Asia Pacific where the internet population is already over 200 million people and growing steadily. According to research* around 11%-15% of total global retail sales will be conducted through online channels by 2020, with Asia Pacific accounting for a very large portion of that. For fashion designers and sellers looking to expand their sales and reach, online is the only place to be.”
ZALORA Marketplace is currently open to applications from potential sellers and details can be found here.
*Source: Goldman Sachs Chain reaction: Online disruption gains traction March 2013
Singapore, 15.01.2014
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