US Bank

U.S. Bancorp and its subsidiaries, including

U.S. Bank, provide a comprehensive selection of premium financial products and services to individuals, businesses, nonprofit organizations, institutions, and government entities. U.S. Bank products and services are distributed primarily through four major lines of business.

Consumer Banking delivers products and services to the broad consumer market and small businesses, and encompasses community banking, metropolitan banking, small business banking, consumer lending, mortgage banking, workplace banking, student banking, 24-hour banking, and investment products and insurance sales.

Wholesale Banking offers lending, depository, treasury management, and other financial services to middle-market, large corporate, and public-sector clients.

Payment Services includes consumer and business credit cards, corporate and purchasing card services, consumer lines of credit, ATM processing, merchant processing, and debit cards.

Private Client, Trust, and Asset Management provides mutual fund processing services, trust, private banking, and financial advisory services through four businesses, including the Private Client Group, Corporate Trust, Institutional Trust and Custody, and Mutual Fund Services, LLC. The business segment also offers investment management services to several client segments, including mutual funds, institutional customers, and private asset management. 

U.S. Bank serves diverse markets through 2,315 full-service branch locations in large metropolitan markets, smaller community markets, and in-store offices. In 2003, U.S. Bank began an expansion of our successful in-store branch network in high-growth markets, primarily in southwestern and southern markets. Currently the third-largest in-store branch network in the industry, U.S. Bank forecasts more than 457 in-store branches by year-end 2004.

Spear and Associates ranks the usbank.com Web site as the number-one Retail Internet Banking site. The ranking is a testament to the ease of use and full functionality that U.S. Bank has implemented and offers its online customers.

U.S. Bancorp, through its predecessor companies, has increased its annual dividend rate in each of the past 30 years and has paid a dividend for 140 consecutive years. The most recent increase in the U.S. Bancorp common share dividend was announced in December 2003. 

U.S. Bank is always looking for channels to market the U.S. Bank brand in a way that enhances the bank’s reputation and status in the communities it serves. Also, U.S. Bank strives to maximize the brand’s value by ensuring a positive personal experience for every customer, prospect, and community. The U.S. Bank brand is promoted continuously through a broad range of standard media channels including national television, radio, newspaper, magazine, direct mail, and outdoor advertising; numerous sponsorships and events across the country; corporate giving and employee volunteerism; and programs that foster economic and community development. Equally important, U.S. Bank employees embody the brand through the service they provide to customers.

Outstanding customer service is so fundamental a brand value that U.S. Bank employees, including the CEO, wear lapel pins with the inscription “Service Guaranteed,” a visible symbol of the bank’s commitment. The U.S. Bank Five Star Service Guaranteed brand communicates two key values: commitment to serving customers across the United States, and commitment to outstanding customer service. Both are critical, understandable, and deliverable benefits for virtually all consumers in the financial marketplace.

The appearance of the brand reflects the way U.S. Bank does business with its customers: direct, clear, and specific about the brand promise and the scope of the bank’s capability. The solid, stable shape of the U.S. shield element illustrates the company’s solid performance and stability, important factors when a consumer or corporation is choosing a financial partner. At the same time, the sleek Five Star Service Guaranteed line and circle of stars communicates the commitment to service and the bank’s progressive and innovative approach to doing business.
 

The bright, bold red, white, and blue of the bank’s logo clearly underscores the company name, as well as the bank’s pride in being part of the American financial services industry. The logo reflects the company’s recognition of the importance of banks in the nation’s economic system.

Things You Didn’t know 

U.S. Bancorp operates under the second-oldest continuous national charter, originally Charter #24, granted during Abraham Lincoln’s administration in 1863 following the passage of the National Banking Act. Earlier charters have expired as banks were closed or acquired, raising U.S. Bank from #24 to #2.

U.S. Bank has full-service branch offices in more states than any other bank.

U.S. Bank helped to finance Charles Lindbergh’s historic flight across the Atlantic.

U.S. Bank is the fifth-largest check processor in the nation, handling 4 billion paper checks annually at 12 processing sites. The bank’s air and ground courier fleet moves 15 million checks each day.