Everyone in communications is out there in promotional land trying to master theirs and their client’s social media networking skills, and now more than ever businesses of all kinds are flocking to engage via these new channels. By looking at unique business outreaches, sometimes we are better able to understand very common ones. This is true for social media as a marketing channel.
With sales as the ultimate goal, it’s also true converting customers on SM has peculiar hurdles too. One way of showing the proliferation on social networks is by highlighting “fringe” markets. Once such niche, the beauty one, offers some interesting insights we can all learn from. For cosmetologists, social media platforms serve as an invaluable tool for connecting with other beauty professionals, showcasing work, and especially for “listening” to what customers say about services, and about the brands beauty companies represent.
The infographic below shows how any niche business can best use these new channels.
Social Media Networking for Cosmetologists by Ogle School – An infographic by the team at Ogle School of Hair, Skin & Nails
