Golden Drum has joined last year the new Intercontinental Advertising Cup (ICAC), the first global advertising competition that truly understands big local ideas. The global advertising tsunami is running around the globe. But it is without roots and must communicate with everybody around the world. On the other side are communications with strong connection with regional and local spirit. Genius loci (location’s distinctive atmosphere, spirit of place) are the strongest advantage against the globally created advertising. The advertising that is not only variation or copy of Anglo-Saxons patterns is stronger, more intimate and much more effective in communication.
Every Golden Drum ad ranked in the short list has a sign: Intercontinental Advertising Cup Selection. All Golden drum finalists will be, together with the finalists of ADFEST (www.adfest.com), FIAP (www.fiap.com.ar) and Club ADC*E (www.adceurope.org), a part of the second edition of The Cup and in the base of intercontinental judging. Out of app. 1500 finalists, the jury will choose app. 200 nominees and will award 38 Intercontinental trophies and one Big Trophy at Award Ceremony.
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