Publicis Groupe (Euronext Paris: FR0000130577) announced today the acquisition of Zenith Romania. The move will see the Publicis Groupe media network ZenithOptimedia take majority control of Zenith Romania, which was previously an affiliate agency.
Zenith is a leading media communications agency in Romania. Launched in 2000, the agency offers a full range of specialist media services, including buying, planning, communications strategy, digital, research and ROI evaluation.
Located in Bucharest, Zenith Romania has over 50 employees and is one of 250 offices in the ZenithOptimedia network. The agency is part of ZenithOptimedia Northern, Central and Eastern Europe, which is one of the fastest growing regions for the network. Going forward, Zenith Romania will benefit from the development of central services and the sharing of best practices in the region. The agency’s client portfolio includes international and local brands such as Carrefour, Reckitt Benckiser, L’Oréal, Nestlé, ING Group and Mercedes-Benz.
Maria Tudor, Managing Director, Zenith Romania, said: “We have been proudly representing ZenithOptimedia in Romania for over a decade. We embrace the spirit and culture; we are The ROI Agency for our clients; our work is powered by ZenithOptimedia’s processes, apps and methods; and we benefit from the network’s data, systems and training. This is the last phase of the agency integration into the global network and I am delighted to be part of the process. This acquisition is testament to the growth and outstanding results of the local Zenith operation and is indicative of Publicis Groupe’s commitment to the Romanian market.”
Nicole Pruesse, CEO Northern, Central and Eastern Europe, ZenithOptimedia, said: “I am delighted to welcome Zenith Romania as an owned and integrated part of the ZenithOptimedia family. With its great market position and the exceptional leadership of Maria Tudor, Zenith Romania is a significant contributor to growth within the region.”
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