COMPETITION
Core Principle
Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment.
Intent
To promote respect and fair competition among public relations professionals.
To serve the public interest by providing the widest choice of practitioner options.
Guidelines
A member shall:
Follow ethical hiring practices designed to respect free and open competition without deliberately undermining a competitor.
Preserve intellectual property rights in the marketplace.
Examples of Improper Conduct Under This Provision:
A member employed by a "client organization" shares helpful information with a counseling firm that is competing with others for the organization’s business.
A member spreads malicious and unfounded rumors about a competitor in order to alienate the competitor’s clients and employees in a ploy to recruit people and business.
DISCLOSURE OF INFORMATION
Core Principle
Open communication fosters informed decision making in a democratic society.
Intent
To build trust with the public by revealing all information needed for responsible decision making.
Guidelines
A member shall:
Be honest and accurate in all communications.
Act promptly to correct erroneous communications for which the member is responsible.
Investigate the truthfulness and accuracy of information released on behalf of those represented.
Reveal the sponsors for causes and interests represented.
Disclose financial interest (such as stock ownership) in a client’s organization.
Avoid deceptive practices.
Examples of Improper Conduct Under this Provision:
Front groups: A member implements "grass roots" campaigns or letter-writing campaigns to legislators on behalf of undisclosed interest groups.
Lying by omission: A practitioner for a corporation knowingly fails to release financial information, giving a misleading impression of the corporation’s performance.
A member discovers inaccurate information disseminated via a Web site or media kit and does not correct the information.
A member deceives the public by employing people to pose as volunteers to speak at public hearings and participate in "grass roots" campaigns.
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