Submit Work For Inclusion At www.dieselreboot.tumblr.com
Diesel have unveiled their plans to present a reimagining of the legendary aesthetics of Galeries Lafayette, Paris, with a spectacular ten-day takeover of the space by emerging artists.
This takeover from October 14th – 24th will see original artwork from crowd-sourced submissions on #Dieselreboot Tumblr displayed on an unprecedented scale at Galeries Lafayette, turning the iconic Parisian shopping destination into an immersive gallery of crowdsourced global Tumblr art curated by Diesel’s new Artistic Director Nicola Formichetti. This is the fourth mission from Formichetti to ‘Show me your artwork’, initiating the new phase of Diesel’s history.
Diesel are seeking submissions from a new band of creatives, breaking boundaries and making genre-skewing work that represents the new era of Diesel. This art celebrates the unexpected and is part of the global #Dieselreboot that takes artists from the unknown to the iconic by providing a series of epic platforms that radicalise their creativity and hacks the classical to make space for the contemporary.
Diesel and Galeries Lafayette will unveil this dramatic phase of #Dieselreboot on 14th October, with the concept realised digitally as Nicola Formichetti and selected artists curate the Galeries Lafayette blog “Carnet de Mode” for the duration of the physical takeover.
About Diesel Reboot:
#DIESELREBOOT is Nicola’s first project as Artistic Director of Diesel: over the past few months Diesel announced its presence on Tumblr in a typically unique way (dieselreboot.tumblr.com) gathering a community of fresh and brave creatives both on the platform as well as hosting unprecedented worldwide real-world "tumblr meet-ups". Since then, Diesel has championed the work of these up and coming talents, challenging them with creative missions, and publishing hand picked selections in international media, projections of credited artworks in the largest capital cities in the world and takeovers of renowned institutes such as London’s Serpentine Gallery.
About Galeries Lafayette:
A temple of living fashion, Galeries Lafayette offers plural fashion through a constantly renewed selection of brands from the most prestigious to the most accessible. For over a century, Galeries Lafayette has made a point of seeking out new designers and new trends to make the fashion experience ever more vivid. Located in the heart of Paris, the flagship store on Boulevard Haussmann is home to international fashion’s largest boudoir, but also offers gourmet and interior design departments across 60,000 square meters of floor space, with 2,500 brands from throughout the world. If Paris is the capital of fashion, Galeries Lafayette is its shop window. Galeries Lafayette today is a network of 65 stores including 60 in France and 5 abroad (Berlin, Casablanca, Dubai, Jakarta and Beijing). For more information: www.galerieslafayette.com.
Accompanying photo credit: Yann Kersale
