32 de trofee au fost acordate agenţiilor şi companiilor romȃneşti ȋn cadrul Romanian EFFIE Awards 2016
Marele premiu, trofeul Grand EFFIE, a fost cȃştigat de agenţia Leo Burnett & Target pentru campania „Tadaaam GigaWeekend” – Telekom România, ȋn cadrul celei de-a 13-a ediţii Romanian EFFIE Awards.
În total, 12 agenţii şi companii au obţinut 32 de trofee, incluzȃnd un Grand EFFIE, cinci trofee de aur, nouă de argint şi 17 de bronz. Festivitatea de premiere a avut loc pe 22 septembrie, la Muzeul Național de Artă, și a fost prezentată de Andreea Esca.
CAP, GMP Advertising, Graffiti BBDO, Heist Industries, Jazz, Kubis Interactive, Leo Burnett România, McCann Worldgroup România, Orange România, Publicis România & Nurun și Webstyler au fost cȃştigătorii.
Juriul a fost condus de Paweł Tyszkiewicz, Chairman of Polish EFFIE Committee & CEO Polish Marketing Communications Association SAR, şi a avut o componentă de 90 de persoane din top management în companii și agenții de advertising, dar și din mediul academic. Au fost evaluate, din perspectiva rezultatelor de vânzări şi a obiectivelor de comunicare atinse și depășite, în total 88 de campanii, rămânând 49 de finaliste în cea de-a doua rundă de jurizare.
“EFFIE România devine mai puternic, mai bine definit, cu un rol educațional bine impregnat în program.
Am fost onorat să fiu invitat să particip la prima ediție EFFIE România care aduce cu ea modificări substanțiale: un nou formular pentru prezentarea cazurilor, un nou proces de evaluare și, în cele din urmă, dar și cel mai important aspect, un nou tip de interacțiune a membrilor juriului, prin introducerea dezbaterilor moderate.
Modul în care fiecare grup de membri ai juriului a fost compus (cu reprezentanți din publicitate, marketing, cercetare, cadre universitare), selecția fiecărui membru – era nevoie de experiență și deschidere către discuții mature, oneste – toate acestea au dus la dezbateri foarte profunde, pline de insight-uri.
Menținerea acestei direcții și dezvoltarea procedurii începută anul acesta vă va aduce campanii și mai bune și mai eficiente în viitor, deoarece discuțiile în care fiecare își impărtășește opinia sinceră și pertinentă reprezintă punctul de plecare al unei industrii ambițioase și competitive de marketing”, declară Paweł Tyszkiewicz.
Agenţia Leo Burnett & Target, cȃştigătorul Grand EFFIE, a mai obţinut ȋncă patru premii: Gold ȋn categoria Telecommunications, Silver in Engaged Communities și Bronze în Brand Experience pentru aceeași campanie, Telekom – Tadaaam GigaWeekend, şi încă un Bronze pentru Bergenbier Football (Alcoholic beverages – Beers).
McCann Worldgroup România a obținut în total 12 trofee: Gold EFFIE la Sustained Success pentru Doncafé – Billions of moments, National Institute for Blood & Untold – Pay with blood (câte un Silver în GoodWorks EFFIE – Non – Profit și Media Innovation), Vodafone – Raymond and the Romanian Immigrants (Silver ȋn Engaged Communities), Neumarkt – For Proper Men (Silver – Alcoholic beverages – Beers), American Bites (Silver în Retail), Amigo – Real energy, not just words (două Bronze EFFIE în Non-alcoholic beverages & Renaissance), KFC – Duetos (Bronze EFFIE în Retail), Fakation (Bronze EFFIE – Brand Experience), Pizza Hut – No Keyboard (Bronze EFFIE – Retail) și Vodafone – Hai Simona! (Bronze EFFIE – Telecommunications).
Publicis România a mai primit cinci trofee EFFIE la ediția de anul acesta: un Gold EFFIE pentru ACR – Google Streetview test în categoria Others, trei trofee pentru Shop like a Jedi – Carrefour (câte un Bronze EFFIE în Retail, Shopper Marketing și Brand Experience), semnat de Nurun, și eMag- Shop anytime, anywhere (Bronze – Retail).
GMP Advertising a obținut un Gold EFFIE pentru campania FRF – The Reconquered Stadium, înscrisă la Engaged Communities, un Silver în Telecommunications pentru Telekom – Christmas designed by kids și un Bronze EFFIE în Shopper Marketing pentru Şerif la relaxare – Ciucaș.
Gold EFFIE a câștigat și agenția Jazz, la GoodWorks EFFIE – Non – Profit pentru Stop the massacre, save our songbirds (Natura 2000 NGO Coalition).
Brandurile ale căror campanii au fost câștigătoare sunt: ACR, Amigo, Bergenbier, Burn, Carrefour, Ciucaș, Dacia Logan Prestige, Doncafé, eMAG, Federația Română de Fotbal, Grolsch, ING Bank, KFC, National Institute for Blood & Untold, Natura 2000 NGO Coalition, Neumarkt, Orange, Pizza Hut, Telekom și Vodafone.
Programul EFFIE România continuă. Toate insight-urile si feedbackurile adunate din cele două runde de jurizare, dar și din cadrul sesiunilor speciale consultative cu oameni din industrie vor contribui la realizarea EFFIE Insight Guide – un instrument menit să ajute agențiile și clienții să creeze campanii cât mai eficiente, dobândind o imagine cât mai bună asupra pieței. Acesta va fi lansat în luna noiembrie.
Mai multe detalii despre premiile acordate în cadrul festivității de premiere găsiți pe site-ul evenimentului, www.EFFIE.ro.
Effie 2016 Winners & Nominees
ALCOHOLIC BEVERAGES – BEERS
NOMINEES
Campaign: For Proper Men
Client: Heineken România
Brand: Neumarkt
Submitted by: McCann Worldgroup România
Second Agency: Webtailors
Media Agency: Starcom MediaVest
Campaign: The Pirates
Client: Ursus Premium
Brand: Ursus Breweries
Submitted by: Graffiti BBDO
Second Agency: Kubis Interactive
Media Agency: Media Investment
Campaign: Bergenbier Football
Client: Bergenbier
Brand: Bergenbier
Submitted by: Leo Burnett România
Media Agency: Zenith Media
BRONZE
Campaign: Bergenbier Football
Client: Bergenbier
Brand: Bergenbier
Submitted by: Leo Burnett România
Media Agency: Zenith Media
SILVER
Campaign: For Proper Men
Client: Heineken România
Brand: Neumarkt
Submitted by: McCann Worldgroup România
Second Agency: Webtailors
Media Agency: Starcom MediaVest
GOLD
No Winner
NON-ALCOHOLIC BEVERAGES
NOMINEES
Campaign: Real energy, not just words
Client: Strauss România
Brand: Amigo
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest
Campaign: Everyday Athletes
Client: Prigat Romania
Brand: Prigat
Submitted by: Leo Burnett România
Second Agency: MSL The Practice
Media Agency: OMD
BRONZE
Campaign: Real energy, not just words
Client: Strauss România
Brand: Amigo
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest
SILVER
No Winner
GOLD
No Winner
DURABLES
NOMINEES
Campaign: Romanians want more
Client: Dacia Automobile
Brand: Dacia Logan Prestige
Submitted by: Graffiti BBDO
Media Agency: OMD
BRONZE
Campaign: Romanians want more
Client: Dacia Automobile
Brand: Dacia Logan Prestige
Submitted by: Graffiti BBDO
Media Agency: OMD
RETAIL
NOMINEES
Campaign: Duetos
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Second Agency: Golin
Media Agency: UM România
Campaign: American bites
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Second Agency: Golin
Media Agency: UM România
Campaign: No Keyboard
Client: American Restaurants
Brand: Pizza Hut
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Third Agency: Golin
Media Agency: UM România
Campaign: Shop anytime, anywhere
Client: eMAG
Brand: eMAG
Submitted by: Publicis România
Media Agency: Zenith România
Campaign: Travel like a star
Client: OMV Petrom
Brand: OMV
Submitted by: Publicis România
Media Agency: Optimedia
Campaign: Shop like a Jedi
Client: Carrefour România
Brand: Carrefour
Submitted by: Publicis România & Nurun
Media Agency: Zenith România
BRONZE
Campaign: Duetos
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Second Agency: Golin
Media Agency: UM România
Campaign: No Keyboard
Client: American Restaurants
Brand: Pizza Hut
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Third Agency: Golin
Media Agency: UM România
Campaign: Shop anytime, anywhere
Client: eMAG
Brand: eMAG
Submitted by: Publicis România
Media Agency: Zenith România
Campaign: Shop like a Jedi
Client: Carrefour România
Brand: Carrefour
Submitted by: Publicis România & Nurun
Media Agency: Zenith România
SILVER
Campaign: American bites
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Second Agency: Golin
Media Agency: UM România
GOLD
No Winner
FINANCIAL SERVICES
NOMINEES
Campaign: ING Hotel
Client: ING Bank România
Brand: ING Bank
Submitted by: CAP
Second Agency: Mullen Lowe Profero
Third Agency: MSL The Practice
Media Agency: Zenith Media Communication
Campaign: ING Yes, you can
Client: ING Bank România
Brand: ING Bank
Submitted by: CAP
Second Agency: Mullen Lowe Profero
Media Agency: Zenith Media Communication
Campaign: Normality
Client: MasterCard
Brand: MasterCard
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Third Agency: Golin
Media Agency: Carat Romania
Campaign: Reduced Repayments
Client: BCR
Brand: Erste BCR
Submitted by: Cohn and Jansen JWT
Second Agency: Atelieru
Media Agency: MEC
Campaign: Rich Life
Client: BCR
Brand: BCR
Submitted by: Cohn and Jansen JWT
Second Agency: Atelieru
Media Agency: MEC
BRONZE
Campaign: ING Hotel
Client: ING Bank România
Brand: ING Bank
Submitted by: CAP
Second Agency: Mullen Lowe Profero
Third Agency: MSL The Practice
Media Agency: Zenith Media Communication
SILVER
Campaign: ING Yes, you can
Client: ING Bank România
Brand: ING Bank
Submitted by: CAP
Second Agency: Mullen Lowe Profero
Media Agency: Zenith Media Communication
GOLD
No Winner
TELECOMMUNICATIONS
NOMINEE
Campaign: Hai Simona! – Go Simona!
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Media Agency: UM România
Campaign: Vodafone HBO Go
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Media Agency: UM România
Campaign: Christmas designed by kids
Client: Telekom România
Brand: Telekom
Submitted by: GMP Advertising
Media Agency: Media Investment
Campaign: Tadaaam GigaWeekend
Client: Telekom România
Brand: Telekom
Submitted by: Leo Burnett & Target
Media Agency: Media Investment
BRONZE
Campaign: Hai Simona! – Go Simona!
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Media Agency: UM România
SILVER
Campaign: Christmas designed by kids
Client: Telekom România
Brand: Telekom
Submitted by: GMP Advertising
Media Agency: Media Investment
GOLD
Campaign: Tadaaam GigaWeekend
Client: Telekom România
Brand: Telekom
Submitted by: Leo Burnett & Target
Media Agency: Media Investment
OTHERS
NOMINEES
Campaign: Google Streetview test
Client: ACR
Brand: ACR
Submitted by: Publicis România
Campaign: Great for your community
Client: Patru Mâini
Brand: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers
BRONZE
No Winner
SILVER
No Winner
GOLD
Campaign: Google Streetview test
Client: ACR
Brand: ACR
Submitted by: Publicis România
RENAISSANCE
NOMINEES
Campaign: Real energy, not just words
Client: Strauss România
Brand: Amigo
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest
BRONZE
Campaign: Real energy, not just words
Client: Strauss România
Brand: Amigo
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest
SUSTAINED SUCCESS
NOMINEES
Campaign: Billions of moments
Client Strauss România
Brand: Doncafé
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest
Campaign: Millidge and Doig
Client: Orange România
Brand: Orange
Submitted by: Orange România
Second Agency: Wieden + Kennedy
Third Agency: Publicis România
Media Agency: Initiative Media
BRONZE
No Winner
SILVER
Campaign: Millidge and Doig
Client: Orange România
Brand: Orange
Submitted by: Orange România
Second Agency: Wieden + Kennedy
Third Agency: Publicis România
Media Agency: Initiative Media
GOLD
Campaign: Billions of moments
Client Strauss România
Brand: Doncafé
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest
SHOPPER MARKETING
NOMINEES
Campaign: Şerif la relaxare
Client: Ursus Breweries
Brand: Ciucaș
Submitted by: GMP Advertising
Second Agency: Foodwise
Campaign: Shop like a Jedi
Client: Carrefour România
Brand: Carrefour
Submitted by: Publicis România & Nurun
Media Agency: Zenith România
BRONZE
Campaign: Şerif la relaxare
Client: Ursus Breweries
Brand: Ciucaș
Submitted by: GMP Advertising
Second Agency: Foodwise
Campaign: Shop like a Jedi
Client: Carrefour România
Brand: Carrefour
Submitted by: Publicis România & Nurun
Media Agency: Zenith România
BRAND EXPERIENCE
NOMINEES
Campaign: Shop like a Jedi
Client: Carrefour România
Brand: Carrefour
Submitted by: Publicis România & Nurun
Media Agency: Zenith România
Campaign: Kissing Bottles
Client: The Coca-Cola Company
Brand: Coca-Cola
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Third Agency: McCann PR
Media Agency: UM România
Campaign: Where’s Mr. Applehead?
Client: Heineken România
Brand: Strongbow
Submitted by: Ogilvy & Mather
Media Agency: Starcom MediaVest
Campaign: Grolsch Sound Experiment
Client: Ursus Breweries
Brand: Grolsch
Submitted by: Kubis Interactive
Second Agency: Propaganda Creative Marketing
Third Agency: MSL The Practice
Media Agency: Media Investment
Campaign: Tadaaam
Client: Telekom România
Brand: Telekom
Submitted by: Leo Burnett & Target
Media Agency: Media Investment
Campaign: Fakation
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Second Agency: Golin
Media Agency: UM România
BRONZE
Campaign: Shop like a Jedi
Client: Carrefour România
Brand: Carrefour
Submitted by: Publicis România & Nurun
Media Agency: Zenith România
Campaign: Tadaaam
Client: Telekom România
Brand: Telekom
Submitted by: Leo Burnett & Target
Media Agency: Media Investment
Campaign: Fakation
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Second Agency: Golin
Media Agency: UM România
Campaign: Grolsch Sound Experiment
Client: Ursus Breweries
Brand: Grolsch
Submitted by: Kubis Interactive
Second Agency: Propaganda Creative Marketing
Third Agency: MSL The Practice
Media Agency: Media Investment
SILVER
No Winner
GOLD
No Winner
GOOD WORKS EFFIE – NON – PROFIT
NOMINEES
Campaign: Pay With Blood
Client: National Institute for Blood (Centrul de Transfuzie Sanguină)
Brand: National Institute for Blood & Untold
Submitted by: McCann Worldgroup România
Media Agency: UM România
Campaign: My Answer is No
Client: ActiveWatch
Brand: ActiveWatch
Submitted by: FCB Bucharest
Campaign: Stop the massacre, save our songbirds
Client: Natura 2000 NGO Coalition
Brand: Natura 2000 NGO Coalition
Submitted by: Jazz
Second Agency: Rogalski Damaschin
BRONZE
No Winner
SILVER
Campaign: Pay With Blood
Client: National Institute for Blood (Centrul de Transfuzie Sanguină)
Brand: National Institute for Blood & Untold
Submitted by: McCann Worldgroup România
Media Agency: UM România
GOLD
Campaign: Stop the massacre, save our songbirds
Client: Natura 2000 NGO Coalition
Brand: Natura 2000 NGO Coalition
Submitted by: Jazz
Second Agency: Rogalski Damaschin
MEDIA INNOVATION
NOMINEE
Campaign: Pay With Blood
Client: National Institute for Blood (Centrul de Transfuzie Sanguină)
Brand: National Institute for Blood & Untold
Submitted by: McCann Worldgroup România
Media Agency: UM România
BRONZE
No Winner
SILVER
Campaign: Pay With Blood
Client: National Institute for Blood (Centrul de Transfuzie Sanguină)
Brand: National Institute for Blood & Untold
Submitted by: McCann Worldgroup România
Media Agency: UM România
ENGAGED COMMUNITIES
NOMINEES
Campaign: Raymond and the Romanian Immigrants
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Media Agency: UM România
Campaign: Communities on fire
Client: Monster Energy
Brand: BURN
Submitted by: Heist Industries
Media Agency: UM România
Campaign: FRF – The Reconquered Stadium
Client: Federația Română de Fotbal
Brand: Federația Română de Fotbal (Romanian Football Federation)
Submitted by: GMP Advertising & Webstyler
Second Agency: GMP PR
Campaign: Great for your community
Client: Patru Mâini
Brand: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers
Campaign: Tadaaam Show
Client: Telekom România
Brand: Telekom România
Submitted by: Leo Burnett & Target
Media Agency: Media Investment
BRONZE
Campaign: Communities on fire
Client: Monster Energy
Brand: BURN
Submitted by: Heist Industries
Media Agency: UM România
SILVER
Campaign: Raymond and the Romanian Immigrants
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Media Agency: UM România
Campaign: Tadaaam Show
Client: Telekom România
Brand: Telekom România
Submitted by: Leo Burnett & Target
Media Agency: Media Investment
GOLD
Campaign: FRF – The Reconquered Stadium
Client: Federația Română de Fotbal
Brand: Federația Română de Fotbal (Romanian Football Federation)
Submitted by: GMP Advertising & Webstyler
Second Agency: GMP PR
GRAND EFFIE
NOMINEE
Campaign: Tadaaam GigaWeekend
Client: Telekom România
Brand: Telekom
Submitted by: Leo Burnett & Target
Media Agency: Media Investment
Campaign: Google Streetview test
Client: ACR
Brand: ACR
Submitted by: Publicis România
Campaign: Stop the massacre, save our songbirds
Client: Natura 2000 NGO Coalition
Brand: Natura 2000 NGO Coalition
Submitted by: Jazz
Second Agency: Rogalski Damaschin
Campaign: FRF – The Reconquered Stadium
Client: Federația Română de Fotbal
Brand: Federația Română de Fotbal (Romanian Football Federation)
Submitted by: GMP Advertising & Webstyler
Second Agency: GMP PR
WINNER GRAND EFFIE
Campaign: Tadaaam GigaWeekend
Client: Telekom România
Brand: Telekom
Submitted by: Leo Burnett & Target
Media Agency: Media Investment
