The Juries, led by their respective Jury Presidents, viewed and scored every entry within their Medium ensuring that all the work was judging equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
The 2013 Grand LIA Winners are:
• McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains – "Dumb Ways to Die Campaign"
• Wieden+Kennedy New York – TV/Cinema/Online Film for Southern Comfort titled "Whatever’s Comfortable – Beach"
• ShootMedia, London – TV/Cinema/Online Film – Production | Post-Production for ChildLine titled "It Follows Me Around"
• serviceplan, Munich – Design for Auchan titled "The Selfscan Report"
• Memac Ogilvy & Mather, Dubai -Radio for Sawa Mninjah – Rescue Radio – "The Rescue Continues Campaign"
The ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
Network of the Year: Ogilvy
Agency of the Year: McCann Melbourne, Melbourne
Design and Package Design Company: serviceplan, Munich
Radio and Audio: Eardrum Australia, Sydney
Music and Sound Design Company: Song Zu
Of the 15,881 submissions, from 77 countries, less than 6% (5.5%) attained Shortlist status. Of those elite selections, only 0.7% won Gold Statues; 1.2% Silver Statues; 1.4% Bronze Statues and 1.7% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
