LIA 2015 Design and Package Design Shortlist Revealed
London International Awards (LIA) has today announced the shortlist for the Design and Package Design categories.
A total of 184 entries have been shortlisted in the Design category, with the United States (31), Germany, (27) and Japan (24) leading the way. There are 35 shortlisted entries in Package Design, 13 of which are from German entrants.
The Verbal Identity category appears in the Design competition for the first time in the LIA’s history, with Kontrapunkt, Copenhagen, Kolle Rebbe, Hamburg, and Mekanism, San Francisco/New York, all shortlisted. The category is for any company or individual, including clients, that is involved in the long-term verbal assets (naming or re-naming) of a brand.
The Design and Package Design jury was composed of Brian Collins (Jury President, CCO and Co-Founder of Collins), Rich Barrack, Tim Greenhalgh, Pum Lefebure, Rebeca Mendez, Christian Mommertz and Joanina Pastoll.
Winners will be announced on November 10th.
Design Shortlist:
ARGENTINA
Leo Burnett Argentina, Buenos Aires, Samsung “Safety-Truck”, Design – Experiential Marketing
Leo Burnett Argentina, Buenos Aires, Samsung “Safety-Truck”, Design – Installations/Displays – Permanent
AUSTRALIA
Leo Burnett Melbourne, Melbourne, Crikey “Set In Stone”, Design – Experiential Marketing
Leo Burnett Melbourne, Melbourne, Crikey.com.au “Set In Stone”, Design – Installations/Displays – Temporary
Leo Burnett Sydney, Sydney, Just, Design – Branded Content
McCann Melbourne, Melbourne, Tigerair Infrequent Flyers Club Cards "Copywriting Elements", Design – Use of Copywriting Campaign
McCann Melbourne, Melbourne, Infrequent Flyers Club “Infrequent Flyers Club”, Design – Branded Content
McCann Melbourne, Melbourne, Infrequent Flyers Club “Infrequent Flyers Club”, Design – Innovative Use of Design
BELGIUM
Leo Burnett Brussels, Brussels, Samsung Galaxy S6 “Recharge Yourself”, Design – Experiential Marketing
BRAZIL
AlmapBBDO, São Paulo, Global Commission on Drug Policy “War on Drugo”, Design – Motion Graphics – Animation
Casa Rex, São Paulo, EDUSP Mateus, Marcos, Lucas & João – Poster Set – "EU", "NÃO", Design – Poster Campaign
Casa Rex, São Paulo, Casa Rex Mateus, Marcos, Lucas & João – Initials – "5×5 cm", "10×10 cm", "20x30cm”, Design – Use of Typography Campaign
F/Nazca Saatchi & Saatchi, São Paulo, Pinacoteca do Estado de São Paulo Tourists Campaign – "French", "Japanese", "British", "American”, Design – Poster Campaign
F/Nazca Saatchi & Saatchi, São Paulo, Nissin – Celebrating 50 Years in Brazil Campaign – "1940 The Second War", "1948 The Origins", "1958 The Revolution", "1965 The Arrival", "1971 The Evolution”, Design – Poster Campaign
F/Nazca Saatchi & Saatchi, São Paulo, Pinacoteca do Estado de São Paulo -Ron Mueck Campaign – "Man in a Boat", "Mask II", "Still Life", "Woman with Shopping", Design – Poster Campaign
FCB Brasil, São Paulo, Zap “Houses in Exhibition”, Design – Branded Content
J. Walter Thompson, São Paulo, Buzina Gourmet Food Truck "Rabbit", "Pheasant", "Boar”, Design – Use of Illustration Campaign
J. Walter Thompson, São Paulo, Alcoholics Anonymous “We Won’t Help You”, Design – Brochures/Catalogues – Consumer
Mullen Lowe Brasil, São Paulo, Fini Vampire Teeth Jelly “Giraffe", "Ostrich", "Flamingo", "Woman”, Design – Poster Campaign
Company, São Paulo, Tendall Grill – Royal Cuts Campaign – "Pig", "Bull", "Lamb", "Chicken", Design – Use of Illustration Campaign
Lobo, São Paulo, D&AD Festival – “Wish You Were Here?”, Design – Motion Graphics – Animation
CANADA
J. Walter Thompson Canada, Toronto, Music for Memory Project, Design – Poster Campaign
Leo Burnett, Toronto, House-Maison “Menu", "Restaurant", "Identity", "Aesthetic", "Product", Design – Direct Marketing – Consumer Campaign
Leo Burnett, Toronto, House-Maison “House-Maison Menu”, Design – Brand Identity – Local
Rethink, Toronto/Vancouver/Montreal, Splashdown Waterpark “Get Wet for Free”, Design – Experiential Marketing
Rethink, Toronto/Montreal/Vancouver, Uber “Uber Safe”, Design – Experiential Marketing
Rethink, Toronto/Montreal/Vancouver, Uber “Uber Safe”, Design – Digital Installations
Rethink, Toronto/Montreal/Vancouver, Uber “Uber Safe”, Design – Installations/Displays – Temporary
Rethink, Toronto/Montreal/Vancouver, Rethink “King Pong”, Design – Logos
Rethink, Toronto/Montreal/Vancouver, Rethink “The Caseys”, Design – Self Promotion
CHINA
Cheil China, Beijing, Aershan Mineral Water “Mark Your Bottle”, Design – Eco-Design
Cheil China, Beijing, Friends of Nature “Rebirth after Reading”, Design – Eco-Design
COLOMBIA
Geometry Global, Ministry of Environment and Sustainability “Priceless Traps”, Design – Eco-Design
Geometry Global, Ministry of Environment and Sustainability “Priceless Traps” Design – Non-Profit
Leo Burnett Colombia, Liga Contra el Cáncer Bogotá “The Safety Touch”, Design – Calendars
Sancho BBDO, Bogotá, Fundacion Exito/Gimnasio Vermont “The Genius’ Notebook”, Design – Direct Marketing – Consumer
DENMARK
Kontrapunkt, Copenhagen, Winterspring, Design – Verbal Identity
FRANCE
Herezie, Paris, Miyabi “Sujihiki”, “Shotoh”, “Gyutoh”, Design – Art Direction Campaign
Herezie, Paris, Römerquelle “The Body Campaign”, Design – Art Direction Campaign
Herezie, Paris, Miyabi "Sujihiki", "Shotoh", "Gyutoh", Design – Poster Campaign
Marcel, Paris, Intermarché “The Freshest Orange Juice Brand”, Design – Experiential Marketing
Marcel, Paris, Intermarché “The Freshest Orange Juice Brand”, Design – Brand Identity – Local
ROSAPARK, Paris, Thalys High-Speed Rail Travel Network "Paris", "Amsterdam", "Brussels", Design – Art Direction Campaign
ROSAPARK, Paris, Thalys High-Speed Rail Travel Network "Paris", "Amsterdam", "Brussels", Design – Poster Campaign
ROSAPARK, Paris, Thalys High-Speed Rail Travel Network “Sounds of the City”, Design – Experiential Marketing
GERMANY
BBDO Group Germany, Berlin, Social Activation “The 2 Euro T-Shirt – A Social Experiment” , Design – Branded Content
BBDO Group German, Berlin, Fashion Revolution “The 2 Euro T-Shirt – A Social Experiment”, Design – Direct Marketing – Consumer
GREY Germany / GREY Berlin, Düsseldorf / Berlin, SoundCloud “The Berlin Wall of Sound”, Design – Branded Content
GREY Germany, Düsseldorf / GREY Berlin, Berlin, SoundCloud “The Berlin Wall of Sound”, Design – Digital Installations
Kolle Rebbe, Hamburg, Rosenthal “The Weddinglope”, Design – Art Direction
Kolle Rebbe, Hamburg, Hälssen & Lyon “LSTea”, Design – Use of Illustration
Kolle Rebbe, Hamburg, Rosenthal “The Weddinglope”, Design – Innovative Use of Design
Kolle Rebbe, Hamburg, Hälssen & Lyon “LSTea”, Design – Direct Marketing – Business-to-Business
Kolle Rebbe, Hamburg, Rosenthal “Fragilitea”, Design – Verbal Identity
Leo Burnett Frankfurt, Frankfurt, Klamauk record label “Spirits of the Night Campaign”, Design – Use of Illustration Campaign
Leo Burnett Frankfurt, Frankfurt, OH!-Saft “The Orange Press”, Design – Product Design
Ogilvy Germany, Frankfurt, Amnesty International Candle Campaign – "Hanging", "Beating", "Tied Up", Design – Art Direction Campaign
Ogilvy Germany, Frankfurt, Dorna “Untouched”, Design – Motion Graphics – Animation
Ogilvy Germany, Frankfurt, Powerade “Workout Billboards”, Design – Experiential Marketing
Ogilvy Germany, Frankfurt, Powerade “Workout Billboards”, Design – Installations/Displays – Temporary
Ogilvy Germany, Frankfurt, Coca-Cola “Icon of the Century”, Design – Posters
Scholz & Friends, Berlin, Berliner Philharmoniker “Closed for Inventory Campaign”, Design – Poster Campaign
Scholz & Friends, Berlin, Montblanc “Montblanc Presents: A Parisian Winter Tale Campaign”, Design – Use of Illustration Campaign
Scholz & Friends, Berlin, Montblanc “Montblanc Presents: A Parisian Winter Tale”, Design – Art Direction
Scholz & Friends, Berlin, The Lampedusa Door Stopper “Open Doors for Refugees”, Design – Product Design
Scholz & Friends, Berlin, Panasonic RP-BTD 10 Headphones “The Dumbbell Headphone Packaging”, Design – Point-of-Sale
serviceplan, Munich, Portraid “An Art-Aided Charity Platform”, Design – Use of Photography
serviceplan, Munich, World Press Photo Annual 2015 “Speaking Images 2015”, Design – Use of Photography
serviceplan, Munich, Portraid “An Art-Aided Charity Platform”, Design – Direct Marketing – Consumer
serviceplan, Munich, BMW X6 “BMW xWalk”, Design – Installations/Displays – Temporary
serviceplan, Munich, Portraid “An Art-Aided Charity Platform”, Design – Non-Profit
thjnk ag, AUDI AG “Disappearing Billboards”, Design – Branded Content
INDIA
BBDO India, Mumbai, Ariel “Wash Care Label”, Design – Point-of-Sale
McCann Worldgroup India, Mumbai, Dabur Gastrina "French Horn", "Flugelhorn", "Saxophone", Design – Poster Campaign
McCann Worldgroup India, Mumbai, Dabur Gastrina “French Horn”, Design – Posters
ITALY
Leo Burnett Italy, Milan, Samsung Consumer Electronics “Samsung Smart Playboard”, Design – Product Development
Leo Burnett Italy, Milan, Samsung Consumer Electronics “Samsung Smart Playboard”, Design – Digital Installations
JAPAN
ADK, Tokyo, Citizen “Light is Time”, Design – Installations/Displays – Temporary
ayrcreative Ltd., Tokyo, Planque “Fabric Swatches Calendar”, Design – Calendars
Dentsu Inc., Tokyo, Junior Swimming Championships “Junior Swimming Championships Campaign”, Design – Art Direction Campaign
Dentsu Inc., Tokyo, Keio University Faculty of Economics “PEARL – Posters; Brand Book; Branded Items; Pamphlet; Brand Movie; Website”, Design – Art Direction Campaign
Dentsu Inc., Tokyo, Japan Football Association “Crosstalk Campaign”, Design – Art Direction Campaign
Dentsu Inc., Tokyo, D&AD Awards 2014 Exhibition in Japan “Creation Campaign”, Design – Poster Campaign
Dentsu Inc., Tokyo, Get Back, Tohoku “Get Back, Tohoku Campaign”, Design – Poster Campaign
Dentsu Inc., Tokyo, ONE SHOW 2014 Awards Exhibition “Surprising Manners Campaign”, Design – Poster Campaign
Dentsu Inc., Tokyo, D&AD Awards 2014 Exhibition in Japan “Creation”, Design – Motion Graphics – Animation
Dentsu Inc., Tokyo, Hotel Japan “Hotel Japan Gift Shop”, Design – Brochures/Catalogues – Consumer
Dentsu Inc., Tokyo, Honda “Honda. Beautiful Engines.”, Design – Brochures/Catalogues – Consumer
Dentsu Inc., Tokyo, Keio University Faculty of Economics “Pearl”, Design – Brochures/Catalogues – Consumer
Hakuhodo Inc., Tokyo, HAIBARA INC. (Japanese Traditional Paper Dealer) "The Map", "The Store", "The Paper", Design – Poster Campaign
Hakuhodo Kettle, Tokyo, The University of Tsukuba’s Special Needs-Schools “Eye Play the Piano”, Design – Product Development
Ogilvy & Mather Japan GK, Tokyo, The Fujisan Club – Mt. Fuji Rubbish Billboards – "Junk", "Hubcaps", "Plastic", "Tires", Design – Art Direction Campaign
Ogilvy & Mather Japan GK, Tokyo, Adot.com "Anna", "Mary; Peter", "Roger", "Steve", "Stuart", Design – Use of Photography Campaign
Ogilvy & Mather Japan GK, Tokyo, Adot.com “Roger”, Design – Use of Photography
Ogilvy & Mather Japan GK, Tokyo, The Fujisan Club “Mt. Fuji Rubbish Billboards”, Design – Innovative Use of Design
Ogilvy & Mather Japan GK, Tokyo, The Fujisan Club “Mt. Fuji Rubbish Billboards – Plastic”, Design – Installations/Displays – Temporary
Ogilvy & Mather Japan GK, Tokyo, Adot.com “Roger”,Design – Non-Profit
Ogilvy & Mather Japan GK, Tokyo, Adot.com “Hashtag”, Design – Non-Profit
Ogilvy & Mather Japan GK, Tokyo, The Fujisan Club “Mt. Fuji Rubbish Billboards – Hubcaps”, Design – Non-Profit
Ogilvy & Mather Japan GK, Tokyo, The Fujisan Club “Brush”, Design – Non-Profit
TBWA\Hakuhodo, Tokyo, QUICKSILVER “True Wetsuits”, Design – Product Design
KOREA
HS Ad, Seoul, Sam Hospital “The Fit Towel”, Design – Client Promotion
MALAYSIA
BBDO Proximity Malaysia, Kuala Lumpur, KFC "Burger", "Drumstick", "French Fries”, Design – Art Direction Campaign
BBDO Proximity Malaysia, Kuala Lumpur, KFC "Burger", "Drumstick", "French Fries", Design – Poster Campaign
BBDO Proximity Malaysia, Kuala Lumpur, KFC “Burger”, Design – Point-of-Sale
BBDO Proximity Malaysia, Kuala Lumpur, KFC Brand “Drumstick”, Design – Point-of-Sale
BBDO Proximity Malaysia, Kuala Lumpur, KFC Brand “French Fries”, Design – Point-of-Sale
TBWA Group Kuala Lumpur, Kuala Lumpur, Eveready Batteries and Torchlights “The Eveready Book of Play”, Design – Branded Content
Y&R Malaysia, Kuala Lumpur, Malaysian Nature Society – Cut a Tree. Kill a Life Campaign – "Tapir", "Rhino", "Fish", Design – Poster Campaign
Y&R Malaysia, Kuala Lumpur, Malaysian Nature Society – Cut a Tree. Kill a Life Campaign – Tapir", "Rhino", "Fish", Design – Use of Illustration Campaign
Y&R Malaysia, Kuala Lumpur, Malaysian Nature Society “Cut a Tree. Kill a Life – Tapir”, Design – Use of Illustration
MEXICO
Leo Burnett México, México City, Always “Intimate Words”, Design – Branded Content
PAKISTAN
BBDO Pakistan, Lahore, Moltyfoam “The World’s First BillBed”, Design – Innovative Use of Design
BBDO Pakistan, Lahore, Moltyfoam “The World’s First BillBed”, Design – Installations/Displays – Temporary
PHILIPPINES
DDB Philippines, Taguig City, Salbabote (Improvised Flotation Device) “Keeping Families Together Come Hell or High Water”, Design – Product Design
Dentsu Philippines, Makati City, Yamaha Motorcycles "5 Percent", "16 Percent", "23 Percent”, Design – Poster Campaign
TBWA\ Santiago Mangada Puno, Manila, Shokubutsu Hana “Water Billboards”, Design – Innovative Use of Design
TBWA\ Santiago Mangada Puno, Manila, Shokubutsu Hana “Water Billboards”, Design – Eco-Design
ROMANIA
Geometry Global Bucharest, Bucharest, elefant.ro “Read a Tree”, Design – Experiential Marketing
SOUTH AFRICA
Lowe Cross Colours, Johannesburg, Dr Sweetooth “Dr Sweetooth”, Design – Brand Identity – Local
Y&R South Africa, Cape Town, Johannesburg Zoo – Night Tours Campaign – "Wild Dog", "Panda", "Owl", "Lion", Design – Direct Marketing – Consumer Campaign
SPAIN
DDB Spain, Madrid, NGO “Holograms for Freedom”, Design – Experiential Marketing
DDB Spain, Madrid, NGO “Holograms for Freedom”, Design – Digital Installations
SWITZERLAND
FCB Zürich, Zürich, Swiss Youth Symphony Orchestra “Designed by Music”, Design – Branded Content
Leo Burnett Schweiz, Zürich, Emmentaler “Wrapped Report”, Design – Annual Reports
Saatchi & Saatchi Switzerland, Geneva, Vangardist Magazine “The HIV+ Issue”, Design – Branded Content
Saatchi & Saatchi Switzerland, Geneva, Vangardist Magazine “The HIV+ Issue”, Design – Innovative Use of Design
Saatchi & Saatchi Switzerland, Geneva, Vangardist Magazine “The HIV+ Issue”, Design – Editorial Design
TAIWAN
hufax arts, Taipei, Book Cover Design “XING-SHU”, Design – Use of Typography
hufax arts, Taipei, Book Cover Design “XING-SHU”, Design – Editorial Design
THAILAND
Creative Juice\Bangkok, Bangkok, Foundation for Children “Birthdays Calendar”, Design – Calendars
GREYnJ United, Bangkok, Tic Tac “Be Prepared”, Design – Art Direction
GREYnJ United, Bangkok, Tic Tac “Be Prepared”, Design – Posters
Ogilvy Group Thailand, Bangkok, Noble “Define the Difference”, Design – Installations/Displays – Temporary
Ogilvy Group Thailand, Bangkok, Lamptitude “Shadow Play”, Design – Point-of-Sale
Visionary Group Co., Ltd, Bangkok, Singha Soda “Sparkling Never Ending”, Design – Use of Illustration
Visionary Group Co., Ltd, Bangkok, The Leo Burnett Group Thailand “50th Anniversary Leo Burnett Thailand”, Design – Editorial Design
TURKEY
Concept, Istanbul, Amnesty International Turkey “Typography of Censorship”, Design – Use of Typography
UNITED ARAB EMIRATES
J. Walter Thompson Dubai, Dubai, Kinokuniya Bookstore “The No-Promo Promotion”, Design – Use of Copywriting
Geometry Global Dubai, Dubai, Lifebuoy “Handle on Hygiene”,Design – Innovative Use of Design
Geometry Global Dubai, Dubai, Lifebuoy “Handle on Hygiene”, Design – Point-of-Sale
UNITED KINGDOM
FITCH, London, adidas World Cup 2014 – Introduction; Design; Execution; Product; Portrait; Action Process, Design – Art Direction Campaign
FITCH, London, Formation, Design – Use of Typography
FITCH, London, Tashir “Past, Present and Future in One Symbol”, Design – Brand Identity – Regional
FITCH, London, Formation, Design – Self Promotion
J. Walter Thompson, London, Royal Dutch Shell “Shell Morro da Mineira”, Design – Experiential Marketing
J. Walter Thompson, London, Royal Dutch Shell “Shell Morro da Mineira”, Design – Installations/Displays – Permanent
Leo Burnett London, London, McDonald’s “Charging”, Design – Signage
Ogilvy & Mather, London, 28 Too Many "UK", "Sweden", "Netherlands", "Germany", "Italy", "Scotland", Design – Poster Campaign
Publicis London, London, Depaul UK "No Way in the World", "Never in a Million Years", "Struggle to Sleep", Design – Poster Campaign
Mill+, Playgrounds Festival “2014 Title Sequence”, Design – Motion Graphics – Animation
UNITED STATES
AKQA, San Francisco, Jordan “The Last Shot”, Design – Branded Content
AKQA, San Francisco, Jordan “The Last Shot”, Design – Experiential Marketing
AKQA, San Francisco, Jordan “The Last Shot”, Design – Digital Installations
AKQA, San Francisco, Jordan “The Last Shot”, Design – Installations/Displays – Temporary
BBDO New York, New York, Autism Speaks "MSSNG 1 – 10,000 Posters", "MSSNG 2 – 10; 000 Posters", "MSSNG 3 – 10; 000 Posters”, Design – Poster Campaign
DAVID, Miami, Burger King “Proud Whopper”, Design – Innovative Use of Design
DAVID, Miami, Burger King “Proud Whopper”, Design – Point-of-Sale
DDB California, San Francisco, Brita “Sugar Buildings”, Design – Installations/Displays – Temporary
Energy BBDO, Chicago, Bud Light “Coin”, Design – Experiential Marketing
Lapiz, Chicago, Mexico “Snow Graffiti”, Design – Installations/Displays – Temporary
Leo Burnett, Chicago, St. Leonard’s Ministries “Finding Freedom”, Design – Editorial Design
Mekanism, It’s On Us “It’s On Us”, Design – Verbal Identity
Moroch, Dallas, McDonald’s “Fry Gloves”, Design – Direct Marketing – Consumer
Ogilvy & Mather, Chicago, Steppenwolf Theatre “Hushabye”, Design – Posters
Ogilvy & Mather, Chicago, Steppenwolf Theatre “OkayBye”, Design – Posters
Ogilvy & Mather, Chicago, Steppenwolf Theatre “Ironbound”, Design – Posters
Ogilvy New York, New York, IBM – Man with Machine: Think Series –
"Birds", "Landscape", "Contact Sheet", "Eye", "Window", "Rainbow Dudes”, Design – Poster Campaign
Ogilvy New York, New York, IBM – Man with Machine: Think Series – "Birds", "Bicycle", "Rainbow Dudes", Design – Use of Illustration Campaign
Ogilvy New York, New York, IBM Man with Machine: Think Series – "Birds", "Window", "Contact Sheet", Design – Use of Typography Campaign
Ogilvy New York, New York, IBM “Play!”, Design – Installations/Displays – Temporary
R/GA, New York, Samsung “Samsung Holiday Dreams”, Design – Art Direction
R/GA, New York, Samsung “Samsung Holiday Dreams”, Design – Motion Graphics – Animation
R/GA, New York, Love Has No Labels “Love Has No Labels”, Design – Experiential Marketing
R/GA + Grove Labs, New York, Grove “Grove Ecosystem”, Design – Innovative Use of Design
R/GA + Hammerhead Navigation, New York, Hammerhead Navigation “Hammerhead”, Design – Product Design
R/GA NY + Owlet Baby Care, New York, Owlet “Owlet Smart Sock”, Design – Product Design
R/GA NY + Qol Devices, Inc., New York, Alvio “Alvio”, Design – Product Design
R/GA, New York, Love Has No Labels, Design – Non-Profit
Red Peak, Lisa Sanders Public Relations “Spicy”, “Sweet”, “Garlic”, Design – Use of Copywriting Campaign
The Community @ SapientNitro, Miami, The Buenos Aires Public Bike System Bike 24 Hours Campaign – "Dog", "Baby", Design – Art Direction Campaign
The Community @ SapientNitro, Miami, The Buenos Aires Public Bike System Bike 24 Hours Campaign – "Dog", "Squirrel", Design – Use of Illustration Campaign
VIETNAM
Y&R Vietnam, Ho Chi Minh, East Meets West Foundation “Soap Fountain”, Design – Innovative Use of Design
Y&R Vietnam, Ho Chi Minh, East Meets West Foundation “Soap Fountain”, Design – Installations/Displays – Permanent
Package Design Shortlist:
AUSTRALIA
Leo Burnett Melbourne, Melbourne, SPC “#MyFamilyCan”, Package Design – Product Line
Leo Burnett Sydney, Sydney, Just, Package Design – Art Direction Product Line
Leo Burnett Sydney, Sydney, Just, Package Design – Product Line
Leo Burnett Sydney, Sydney, Just, Package Design – Eco Packaging
OddfellowsDentsu, Sydney, 4 Pines Brewing Co. “The Bastard Children of the British Empire”, Package Design – Art Direction
OddfellowsDentsu, Sydney, 4 Pines Brewing Co. “The Bastard Children of the British Empire”, Package Design – Use of Illustration
OddfellowsDentsu, Sydney, 4 Pines Brewing Co. “The Bastard Children of the British Empire”, Package Design – Beers
BRAZIL
F/Nazca Saatchi & Saatchi, São Paulo, Leica Gallery São Paulo “SoundLab Box”, Package Design – Graphic Design
CANADA
Brandever, Vancouver, Church & State “Lost Inhibitions”,Package Design – Product Line
COLOMBIA
TBWA\Colombia, Bogotá, Argos Cement “Argos Passion for Baseball”, Package Design – Product Line
GERMANY
BBDO Group Germany, Berlin, Beck’s Beer “The Beck’s Scratchbottle”, Package Design – Special Editions
DDB Group Germany, Berlin, Taxi Beer, Package Design – Use of Illustration Product Line
DDB Group Germany, Berlin, Taxi Beer, Package Design – Beers
Kolle Rebbe, Hamburg, Rosenthal “The Weddinglope”, Package Design – Art Direction
Kolle Rebbe, Hamburg, Rosenthal “Fragilitea”, Package Design – Eco Packaging
Kolle Rebbe, Hamburg, Rosenthal “The Weddinglope”, Package Design – Promotional Packaging
KOREFE, Hamburg, T.D.G. “Clean the Ocean”, Package Design – Eco Packaging
KOREFE, Hamburg, T.D.G. “Clean the Ocean”, Package Design – Home Products
KOREFE, Hamburg, L´EAUNDRY Fragrance Laundry Detergent, Package Design – Home Products
KOREFE, Hamburg, T.D.G. “Clean the Ocean”, Package Design – Art Direction Product Line
KOREFE, Hamburg, T.D.G. “Clean the Ocean”, Package Design – Product Line
KOREFE, Hamburg, L´EAUNDRY Fragrance Laundry Detergent, Package Design – Product Line
Leo Burnett Frankfurt, Frankfurt, OH!-Saft “The Orange Press”, Package Design – Beverages – Non-Alcoholic
HONG KONG
Ogilvy & Mather Group, Hong Kong, Pizza Hut “Sci-Fi”, Package Design – Use of Illustration
Ogilvy & Mather Group, Hong Kong, Pizza Hut “Blockbuster Box”, Package Design – Structural Packaging
JAPAN
cosmos, Tokyo, Magouemon, Package Design – Art Direction Product Line
Dentsu Inc., Nagoya, eponte (education toy) “Imagination Changes the World”, Package Design – Special Editions
good design company, Tokyo, THE, Package Design – Product Line
Katal Seven, Kagoshima, Sho-Ryu (Amami Kokuto Shochu), Package Design – Graphic Design Product Line
SOUTH AFRICA
Lowe Cross Colours, Johannesburg, Dr Sweetooth, Package Design – Product Line
SWEDEN
Bold Scandinavia, Stockholm, Pressbyrån, Package Design – Graphic Design Product Line
THAILAND
Ogilvy Group Thailand, Bangkok, Noble “Define the Difference”, Package Design – Gift Items
UNITED ARAB EMIRATES
Y&R Dubai, Dubai, American Garden Habanero Sauce “10 Hot Labels”, Package Design – Use of Illustration
UNITED KINGDOM
Horse, London, The Adventurous Blends of William Whistle “Tea & Coffee”, Package Design – Product Line
UNITED STATES
Raison Pure NYC, New York, Jeremiah Weed, Package Design – Product Line
To find out more about LIA, visit //www.liaawards.com/.
LIA 2015 Branded Entertainment Shortlist Revealed
London International Awards (LIA) has today announced the shortlist for the Branded Entertainment category.
As judging continues in Las Vegas, 51 entries have been shortlisted in the Branded Entertainment category, with the United States (14), Germany (9) and Australia (5) all faring well.
Jesse Coulter, Chief Creative Officer of Samsung USA, presided over the jury which also included Thomas Busch, Mel Clements, Kerstin Emhoff, Laura Gregory, Renaud Skalli, Jimmy Smith and Jonathan Woytek.
Winners will be announced on November 10th.
Branded Entertainment Shortlist:
AUSTRALIA
J. Walter Thompson Australia, Sydney, Nutri-Grain – “Nutri-Grain Presents Unstoppable Stories”, Branded Entertainment – Online Series
J. Walter Thompson Australia, Sydney, Nutri-Grain – “Nutri-Grain Presents Unstoppable: Derek Rabelo”, Branded Entertainment – Documentary Short Film
J. Walter Thompson Australia, Sydney, Nutri-Grain – “Nutri-Grain Presents Unstoppable: Andy Hensel”, Branded Entertainment – Documentary Short Film
Leo Burnett, Sydney, Gear VR – “Shark Dive in the Desert”, Branded Entertainment – Experiential/Live Events
M&C Saatchi, Sydney, Testicular Cancer Awareness – “Game of Balls”, Branded Entertainment – Scripted Short Film
BRAZIL
AlmapBBDO, São Paulo, VEJA Magazine – “Distorted Fact”, Branded Entertainment – Scripted Short Film
AlmapBBDO, São Paulo, Global Comission on Drug Policy – “War on Drugo”, Branded Entertainment – Scripted Short Film
CANADA
BBDO Toronto, Toronto, Skittles – “Struck by a Rainbow”, Branded Entertainment – Scripted Short Film
DDB Canada, Vancouver, Milk (Dairy) – “Snack Time”, Branded Entertainment – Online Series
COLOMBIA
Sistole, Bogotá, Credit Card – “The Onlive Sale”, Branded Entertainment – Online Episode/Special
FRANCE
Leo Burnett France, Saint-Denis, Atlantic Group / Connected Heaters – “37 Days”, Branded Entertainment – Scripted Short Film
Samsung France, St Ouen, Galaxy A – “The Way You Are”, Branded Entertainment – Experiential/Live Events
GERMANY
BBDO Group Germany, Berlin, smart e-bike – “I Skip Leg Day”, Branded Entertainment – Music Videos
BBDO Group Germany, Berlin, smart – “The MONSTER-smart Launch”, Branded Entertainment – Online Episode/Special
BBDO Group Germany, Berlin, smart – “The Dancing Traffic Light”, Branded Entertainment – Experiential/Live Events
Grabarz & Partner/GGH Lowe, Hamburg, EXIT – Deutschland – “Nazis against Nazis- Germany´s Most Involuntary Charity Walk”, Branded Entertainment – Experiential/Live Events
GREY Germany, Düsseldorf/GREY Berlin, Berlin, SoundCloud – “The Berlin Wall of Sound”, Branded Entertainment – Entertainment Audio
Ogilvy Germany, Frankfurt, Media Markt – “Rabbit Race”, Branded Entertainment – Experiential/Live Events
Ogilvy Germany, Frankfurt, Media Markt – “Rabbit Race”, Branded Entertainment – Trans-Media
serviceplan, Munich, Epiphone Les Paul Björn Gelotte Signature Edition – “The Les Paul Skill Check”, Branded Entertainment – Entertainment Audio
serviceplan, Munich, Sky Fotball-Bundesliga Package – “The Match”, Branded Entertainment – Experiential/Live Events
GREECE
OgilvyOne Worldwide Athens, Athens, Lacta – “Make the Move”, Branded Entertainment – Online Series
HUNGARY
DDB Budapest, Budapest, Telekom 4G – “Festival Buddy”, Branded Entertainment – Experiential/Live Events
ITALY
Leo Burnett, Milan, The First Smart-Device for Developing the Full Potential of Every Child – “Samsung Smart Playboard”, Branded Entertainment – Branded IP
JAPAN
Mori Inc., Tokyo, UNI-CUB – “OK Go: I Won’t Let You Down”, Branded Entertainment – Music Videos
TBWA\HAKUHODO, Tokyo, Wet Suits – “True Wetsuits”, Branded Entertainment – Branded IP
Tokyu Agency Inc., Tokyo, Advanced LTE Network – “3-Second Cooking – Shrimp Frying Cannon and Super Fried Dumpling”, Branded Entertainment – Online Series
MALAYSIA
TBWA Group KL, Kuala Lumpur, Eveready Batteries and Torchlights – “The Eveready Book of Play”, Branded Entertainment – Branded IP
NEW ZEALAND
Clemenger BBDO Wellington, Wellington, Drug Driving – “Tinnyvision”, Branded Entertainment – Online Series
PHILIPPINES
Ace Saatchi & Saatchi, Manila, TV5 – “Jasmine”, Branded Entertainment – Trans-Media
SPAIN
DDB Spain, Madrid, NGO – “Holograms for Freedom”, Branded Entertainment – Experiential/Live Events
Tapsa | Y&R, Madrid, Opel Zafira – “Daddy Toons News”, Branded Entertainment – Entertainment Audio
SWEDEN
Forsman & Bodenfors, Gothenburg, World Food Programme – “805 Million Names”, Branded Entertainment – Experiential/Live Events
Garbergs, Stockholm, Björn Borg – “First Person Lover”, Branded Entertainment – Games
TAIWAN
ADK Taiwan, Taipei, Uni-Noodle – “House of Little Moments”, Branded Entertainment – Online Series
DENTSU K INC., Taipei, 7-Eleven – “7 Lessons About Single Life”, Branded Entertainment – Online Series
UNITED KINGDOM
adamandeveDDB, London, John Lewis – “Monty’s Christmas”, Branded Entertainment – Trans-Media
UNITED STATES
AKQA, San Francisco, Jordan Brand – “The Last Shot”, Branded Entertainment – Experiential/Live Events
BBDO New York, New York, Foot Locker – “HORSE With Harden”, Branded Entertainment – Games
BBDO New York, New York, Foot Locker – “HORSE With Harden”, Branded Entertainment – Experiential/Live Events
BBDO New York, New York, Snickers – “The Snickers Write-Off”, Branded Entertainment – Documentary Short Film
CAA Marketing, Los Angeles, Old Navy – “Unlimited”, Branded Entertainment – Music Videos
Energy BBDO, Chicago, Bud Light – “Bud Light Whatever, USA Launch 2014”, Branded Entertainment – Experiential/Live Events
Hill Holliday, Boston, Capra – “Trailscape”, Branded Entertainment – Experiential/Live Events
Mistress, Santa Monica, PayPal Security – “PayPal/CollegeHumor – Run Your Card”, Branded Entertainment – Experiential/Live Events
OgilvyEntertainment, New York, DuPont South Asia – “The Power of Shunya | Season 2”, Branded Entertainment – Television Program – Reality/Unscripted/Alternative Series
Pereira & O’Dell, San Francisco, Dell Venue Tablet with Intel inside – “What Lives Inside”, Branded Entertainment – Online Series
Pereira & O’Dell, San Francisco, Skype – “Finding Donut”, Branded Entertainment – Documentary Short Film
Publicis Kaplan Thaler, New York, Pepto Bismol – “The Boy Raised By Goats”, Branded Entertainment – Scripted Short Film
VML, Kansas City, Gatorade – “Win From Within: Ben Jackson”, Branded Entertainment – Documentary Short Film
Y&R New York, New York, Land Rover USA – “The Vanishing Game”, Branded Entertainment – Branded IP
To find out more about LIA, visit //www.liaawards.com/.
