53 Entries Shortlisted
(New York) London International Awards (LIA) has announced the shortlist for Non-Traditional.
Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide and Creative Chairman of Publicis Communications, served as Jury President. In crafting this year’s shortlist, he was joined by Jeff Benjamin, Barton F. Graf; Jeremy Craigen, INNOCEAN Worldwide; Gaëtan Du Peloux, Marcel; Wei Fei, FCB Greater China; Nicolás Romanó, WMcCann Rio de Janeiro; Eva Santos, Proximity Spain; Joe Sciarrotta, Ogilvy & Mather Chicago and Jureeporn Thaidumrong, GreynJ United.
A total of 53 entries have been shortlisted in the medium, with United States (14) leading the way, followed by the UK (7), Australia (6) and India (5).
Winners for all media will be announced on 1st November.
To view all Shortlisted entries with media and full creative credits, please visit: www.liaentries.com/shortlist.
Complete Non-Traditional Shortlist (by country):
AUSTRALIA:
AIRBAG, Melbourne:
· Experiential for University of Melbourne titled “Made Possible By Melbourne”
Clemenger BBDO Melbourne, Melbourne:
· Experiential for Transport Accident Commission Victoria titled “Meet Graham”
· Interactive Installations for Transport Accident Commission Victoria titled “Meet Graham”
· Public Service/Social Welfare for Transport Accident Commission Victoria titled “Meet Graham”
Leo Burnett Sydney, Sydney:
· Experiential for Samsung Australia titled “Pocket Patrol”
McCann Melbourne, Melbourne:
· Interactive Installations for University of Melbourne titled “Made Possible By Melbourne”
CANADA
Leo Burnett Toronto, Toronto:
· Direct Marketing for IKEA Canada titled “IKEA: Cook This Page”
· Retail for IKEA Canada titled “IKEA: Cook This Page”
FRANCE
Publicis Conseil, Paris:
· Experiential for Delamaison titled “Apartment Stores”
· Retail for Delamaison titled “Apartment Stores”
GERMANY
loved, Hamburg:
· Beverages – Non-Alcoholic for ALI COLA titled “The Cola in Skin Colors.”
Ogilvy Germany:
· Public Service/Social Welfare for European Anti-Bullying Network (EAN) titled “Escalating GIFs”
INDIA
Leo Burnett India, Mumbai:
· Corporate Image for HP Lubricants titled “Roads That Honk”
· Experiential for HP Lubricants titled “Roads That Honk”
· Interactive Installations for HP Lubricants titled “Roads That Honk”
McCann Worldgroup India, Mumbai:
· Experiential for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
· Public Service/Social Welfare for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
ITALY
Bedeschi Film, Milan:
· Live Events – Beyond Advertising for Heineken titled “Guardian Fans”
Publicis Italy, Milan:
· Beverages – Alcoholic for Heineken titled “Guardian Fans”
JAPAN
Dentsu Inc., Tokyo:
· Confections/Snacks for Glico titled “GliCode”
McCann Tokyo, Tokyo:
· Live Events – Beyond Advertising for END ALS titled “Still Life”
TBWA\HAKUHODO, Tokyo:
· Live Events – Beyond Advertising for adidas PureBOOST titled “Green Light Run”
NEW ZEALAND
Colenso BBDO, Auckland:
· Beverages – Alcoholic for DB Export titled “DB Export Beer Bottle Sand”
NORWAY
POL, Oslo:
· NGO for TV-Aksjonen NRK & Red Cross Norway titled “25m2 Syria”
SINGAPORE
Ogilvy & Mather Singapore, Singapore:
· Business-to-Business for IBM Watson titled “IBM Cognitive Collection”
· Branded Content for CINÉ-CLUB titled “Pitching French Films to Hollywood”
SPAIN
MRM//McCann Spain, Madrid:
· Corporate Image for Smart 1|2|3 Account titled “Beyond Money”Ā
SWEDEN
Åkestam Holst NoA, Stockholm:
· Experiential for IM Swedish Development Partner titled “The Humanium Metal Initiative”
Forsman & Bodenfors, Gothenburg:
· Travel for Visit Sweden titled “Sweden on Airbnb”
THAILAND
CJ WORX, Bangkok:
· Guerrilla Marketing for AP (Thailand) titled “The Unusual Football Field Project”
THE NETHERLANDS
J. Walter Thompson Amsterdam, Amsterdam:
· NGO for Free a Girl Movement India titled “School for Justice”
· Public Service/Social Welfare for Free a Girl Movement India titled “School for Justice”
UNITED KINGDOM:
J. Walter Thompson London, London:
· Direct Marketing for Glasgow School of Art titled “Ash to Art”
· NGO for Glasgow School of Art titled “Ash to Art”
Publicis London, London:
· Beverages – Alcoholic for Heineken titled “Open Your World – Worlds Apart”
· Corporate Image for Heineken titled “Open Your World – Worlds Apart”
· Experiential for Ireland Tourism titled “Doors of Thrones”
· Travel for Ireland Tourism titled “Doors of Thrones”
Saatchi & Saatchi London, London:
· Utilities for Deutsche Telekom titled “Magenta Unleashed”
UNITED STATES
DigitasLBi, Chicago:
· Branded Content for Whirlpool Corp titled “Care Counts”
· Corporate Image for Whirlpool Corp titled “Care Counts”
· Public Service/Social Welfare for Whirlpool Corp titled “Care Counts”
INNOCEAN USA, Huntington Beach:
· Branded Content for Hyundai Motor America titled “The 9.7 Million-Yard Touchdown”
LAPIZ, Chicago:
· Experiential for Mexico Tourism titled “Tequila Cloud”
Leo Burnett Chicago, Chicago:
· Public Service/Social Welfare for Donate Life America titled “Your Name Saves”
McCann New York, New York:
· Experiential for State Street Global Advisors titled “Fearless Girl”
· Guerrilla Marketing for State Street Global Advisors titled “Fearless Girl”
· Public Service/Social Welfare for State Street Global Advisors titled “Fearless Girl”
MullenLowe New York, New York:
· Travel for JetBlue titled “FlyBabies”
Ogilvy & Mather, Chicago:
· Household Products for Kiwi Quality Shoe Care titled “Portraits Completed”
Saatchi & Saatchi New York, New York:
· Branded Content for Tide titled “#BradshawStain”
· Branded Content for Walmart titled “The Receipt”
· Live Events – Beyond Advertising for Tide titled “#BradshawStain”
To find out more about LIA, visit https://www.liaawards.com/.
