Shortlists Revealed
133 Entries Shortlisted over 3 Juries
(New York) London International Awards (LIA) has announced the shortlist for the inaugural Health & Wellness, Pharmaceuticals and Health & Wellness and Pharma Craft competitions.
Jeremy Perrott, Global Chief Creative Officer of McCann Health, chaired three distinct and carefully selected juries composed of the brightest minds in healthcare and pharmaceutical communications, as well as, experts in craft. The three inaugural juries, outlined below, deliberated separately across six days of judging.
2017 Health & Wellness Jury: Oliver Caporn, CDM London; Todd Henwood, GSW InVentivHealth Toronto; Tim Jones, HAVAS Lynx EU; Ricardo Sciammarella Pereira, Ogilvy São Paulo; Masaya Shimizu, Dentsu Tokyo and Scott Smith, DDB Remedy Sydney.
2017 Pharmaceuticals Jury: Amit Akali, Medulla Communications & What’s Your Problem Brand Solutions; Phil Brown, Bill Curtis & Phil Brown; R. John Fidelino, InterbrandHealth New York; Mirko Kaminski, achtung! Hamburg; Martin Martinez, TANK Montreal; Alison McConnell, Publicis Healthcare New York; Brett O’Connor, VCCP Health London and Carles Puig, Grey Santiago.
2017 Health & Wellness Craft and Pharma Craft Jury: Adrian Bosich, AIRBAG; Ronnie Caltabiano, Area 23; Anna Fawcett, Filmgraphics Entertainment and Laura Gregory, Great Guns.
A total of 133 entries have been shortlisted, with 44 in Health & Wellness, 19 in Pharmaceuticals, and 70 in Health & Wellness and Pharma Craft.
Winners for all media will be announced on 1st November.
To view all Shortlisted entries with media and full creative credits, please visit: www.liaentries.com/shortlist.
Complete Health & Wellness, Pharmaceuticals and Craft Shortlist (by country):
AUSTRALIA
CHE Proximity:
· Health & Wellness – Education and Services for Cochlear titled “The Hearing Test In Disguise”
· Pharmaceuticals – Devices and Diagnostics for Cochlear titled “The Hearing Test In Disguise”
· Pharmaceuticals Craft – Direction for Cochlear titled “The Hearing Test In Disguise”
· Pharmaceuticals – Multi-platform Campaign for Cochlear titled “The Hearing Test In Disguise”
Clemenger BBDO Melbourne, Melbourne:
· Health & Wellness – Health Institutions/Insurance for Transport Accident Commission Victoria titled “Meet Graham”
· Health & Wellness – Innovation for Transport Accident Commission Victoria titled “Meet Graham”
· Health & Wellness Craft – Production Design for Transport Accident Commission Victoria titled “Meet Graham”
· Health & Wellness Craft – Use of Illustration for Transport Accident Commission Victoria titled “Meet Graham”
Filmgraphics, Sydney:
· Pharmaceuticals Craft – Cinematography for Parkinson’s NSW titled “The Hold”
· Pharmaceuticals Craft – Direction for Parkinson’s NSW titled “The Hold”
· Pharmaceuticals Craft – Editing for Parkinson’s NSW titled “The Hold”
Havas Sydney, Sydney:
· Health & Wellness – Social Responsibility/Awareness for Steve Waugh Foundation titled “The Riderless Bike”
McCann Health, Sydney:
· Health & Wellness Craft – Use of Copywriting for Metamucil titled “Poo Romance”
· Pharmaceuticals – Business-to-Business for Metamucil titled “Poo Romance”
· Pharmaceuticals Craft – Production Design for Metamucil titled “Poo Romance”
· Pharmaceuticals Craft – Use of Copywriting for Metamucil titled “Poo Romance”
McCann Melbourne, Melbourne:
· Health & Wellness Craft – Production Design for YMCA Victoria titled “Playnasium”
BRAZIL
AlmapBBDO, São Paulo:
· Health & Wellness Craft – Cinematography for Whiskas titled “Iris & Thula”
· Health & Wellness Craft – Direction for Whiskas titled “Iris & Thula”
· Health & Wellness Craft – Editing for Whiskas titled “Iris & Thula”
J. Walter Thompson Brazil, São Paulo:
· Health & Wellness – OTC – Over-the-Counter for Bepantol Baby titled “Poosters”
Ogilvy Brasil, São Paulo:
· Pharmaceuticals – Innovation for Diagnosis Lab titled “VR Vaccine”
· Pharmaceuticals – Pharmaceuticals and Vaccines – Unbranded for Diagnosis Lab titled “VR Vaccine”
· Pharmaceuticals Craft – Animation for Diagnosis Lab titled “VR Vaccine”
CANADA
Cossette, Toronto:
· Health & Wellness – Health Institutions/Insurance for SickKids Foundation titled “SickKids VS – Undeniable”
· Health & Wellness – Health Institutions/Insurance for SickKids Foundation titled “SickKids VS – MomStrong”
· Health & Wellness Craft – Cinematography for SickKids Foundation titled “SickKids VS – Undeniable”
· Health & Wellness Craft – Direction for SickKids Foundation titled “SickKids VS – DadStrong”
· Health & Wellness Craft – Direction for SickKids Foundation titled “SickKids VS – MomStrong”
· Health & Wellness Craft – Direction for SickKids Foundation titled “SickKids VS – Undeniable”
· Health & Wellness Craft – Editing for SickKids Foundation titled “SickKids VS – Undeniable”
· Health & Wellness Craft – Production Design for SickKids Foundation titled “SickKids VS – Undeniable”
· Health & Wellness Craft – Use of Music & Sound Design for SickKids Foundation titled “SickKids VS – Undeniable”
· Health & Wellness Craft – Use of Music & Sound Design for SickKids Foundation titled “SickKids VS – DadStrong”
FCB Canada, Toronto:
· Health & Wellness – Education and Services for Canadian Down Syndrome Society titled “Down Syndrome Answers”
· Health & Wellness – Social Responsibility/Awareness for Canadian Down Syndrome Society titled “Down Syndrome Answers”
lg2, Toronto:
· Health & Wellness – Corporate Communication for Rethink Breast Cancer titled “Give-A-Care”
McCann Canada, Toronto:
· Health & Wellness Craft – Use of Copywriting for Prostate Cancer Canada titled “Yourself”
· Health & Wellness – Campaign for Prostate Cancer Canada titled “Yourself”, “Your Friend”, “Your Mom”
· Health & Wellness – Multi-platform Campaign for Prostate Cancer Canada titled “Yourself”, “Your Friend”, “Your Mom”
· Pharmaceuticals Craft – Use of Copywriting for Prostate Cancer Canada titled “Your Friend”
· Pharmaceuticals – Campaign for Prostate Cancer Canada titled “Yourself”, “Your Friend”, “Your Mom”
CHINA
Cheil China, Beijing:
· Health & Wellness Craft – Animation for Gangtai Anti-Hemorrhoids Patches – Butty&Belly titled “Hot Pot Hero”
· Health & Wellness Craft – Animation for Gangtai Anti-Hemorrhoids Patches – Butty&Belly titled “Pain in the Butt”
· Health & Wellness Craft – Cinematography for Operation Smile titled “The Girl in the Mask”
· Health & Wellness Craft – Direction for Operation Smile titled “The Girl in the Mask”
· Pharmaceuticals Craft – Animation for Gangtai Anti-Hemorrhoids Patches – Butty&Belly titled “Pain in the Butt”
· Pharmaceuticals Craft – Animation for Gangtai Anti-Hemorrhoids Patches – Butty&Belly titled “Toilet Psycho”
· Pharmaceuticals Craft – Animation for Gangtai Anti-Hemorrhoids Patches – Butty&Belly titled “Hot Pot Hero”
· Pharmaceuticals – Campaign for Gangtai Anti-Hemorrhoids Patches – Butty&Belly titled “Pain in the Butt”, “Hot Pot Hero”, “Bloody Butt”, “Toilet Psycho”
HAVAS Worldwide, Shanghai:
· Health & Wellness – Social Responsibility/Awareness for China Organ Transplantation Development Foundation titled “Can Not Wait”
McCann Health China, Shanghai:
· Pharmaceuticals – Campaign for Restylane – Good On Me, Not On You campaign titled “Volumeless is Chic”, “Flat Nose is Charm”, “Wrinkle is Gorgeous”, “Floppy is Sexy”
· Pharmaceuticals Craft – Use of Photography for Restylane titled “Good On Me, Not On You – Floppy Is Sexy”
COLOMBIA
J. Walter Thompson Colombia, Bogotá:
· Health & Wellness – Animal Health for Protección y Bienestar Animal de Bogotá titled “Find a Home Get a Dog”
FRANCE
Herezie Group, Paris:
· Health & Wellness – Social Responsibility/Awareness for David Lynch Foundation titled “Sounds of Trauma”
· Health & Wellness Craft – Use of Music & Sound Design for David Lynch Foundation titled “Sounds of Trauma”
Les Gaulois, Paris:
· Health & Wellness Craft – Art Direction for Osteoporosis titled “Porcelain Bones”
GERMANY
Grey Germany, Duesseldorf:
· Health & Wellness – Campaign for Female Genital Mutilation Awareness Campaign titled “Mai”, “Fatou”, “Fadhumo”, “Isatou”, “Binta”
HEIMAT Berlin, Berlin:
· Health & Wellness – Campaign for German Cancer Association titled “The Melanoma Campaign”
Serviceplan, Munich:
· Health & Wellness – OTC – Over-the-Counter for Nasal Spray Omnivit titled “Could be worse with a blocked nose”
HONG KONG
McCANN Health, Hong Kong:
· Pharmaceuticals – Pharmaceuticals and Vaccines – Branded for Xalatan titled “Eyeball Slave-Gameboy”
· Pharmaceuticals Craft – Art Direction for Xalatan titled “Eyeball Slave-Gameboy”
· Pharmaceuticals Craft – Use of Illustration for Xalatan titled “Eyeball Slave-Gameboy”
INDIA
McCann Health India, Delhi:
· Health & Wellness – Education and Services for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
· Health & Wellness – Innovation for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
· Health & Wellness – Social Responsibility/Awareness for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
· Pharmaceuticals – Devices and Diagnostics for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
· Pharmaceuticals – Education and Services for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
· Pharmaceuticals – Innovation for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
· Pharmaceuticals – Pharmaceuticals and Vaccines – Unbranded for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
· Pharmaceuticals Craft – Art Direction for Ministry of Public Health, Afghanistan titled “The Immunity Charm”
Medulla Communications Pvt. Ltd., Mumbai:
· Pharmaceuticals – Multi-platform Campaign for Palliative Care titled “Last Laugh”
· Pharmaceuticals – Social Responsibility/Awareness for Palliative Care titled “Last Laugh”
ITALY
McCann Worldgroup Italy, Milan:
· Health & Wellness – Devices and Diagnostics for My Voice App titled “My Voice”
JAPAN
Dentsu Inc., Tokyo:
· Health & Wellness – Education and Services for Organ Transplant titled “Second Life Toys”
McCann Tokyo, Tokyo:
· Health & Wellness – Social Responsibility/Awareness for END ALS titled “Still Life”
· Health & Wellness Craft – Art Direction for END ALS titled “Still Life”
· Health & Wellness Craft – Use of Copywriting for END ALS titled “Still Life”
TBWA\HAKUHODO Inc., Tokyo:
· Health & Wellness – Devices and Diagnostics for COGY titled “Wheelchair”
· Health & Wellness – Innovation for COGY titled “Wheelchair”
MEXICO
J. Walter Thompson Mexico, Mexico City:
· Health & Wellness – Devices and Diagnostics for AstraZeneca titled “Life Bandages”
NEW ZEALAND:
Colenso BBDO, Auckland:
· Health & Wellness – Corporate Communication for Anchor titled “Inside Out”
· Health & Wellness Craft – Animation for Anchor titled “Milk Slams – Inside Out”
· Health & Wellness Craft – Use of Copywriting for Anchor titled “Milk Slams – Inside Out”
NORWAY
POL, Oslo:
· Health & Wellness – Social Responsibility/Awareness for TV-Aksjonen NRK & Red Cross Norway titled “25m2 Syria”
SINGAPORE
McCann Health, Singapore:
· Health & Wellness – Campaign for Singapore Wellness Association – Sideways Growth Charts campaign titled “Giraffe”, “Tree”, “Dino”, “Pirate Ship”, “Castle”
McCann Worldgroup, Singapore:
· Pharmaceuticals Craft – Use of Photography for Dr. Stretch titled “Back”
THAILAND
McCann Worldgroup Thailand, Bangkok:
· Health & Wellness – Homeopathic and Natural Remedies for Verena Sure titled “Capture”
UNITED KINGDOM
Academy Films, London:
· Health & Wellness Craft – Direction for Bupa titled “For Owning the Dancefloor”
AMVBBDO, London:
· Health & Wellness – OTC – Over-the-Counter for Bodyform/Libresse titled “Blood”
FCB Inferno, London:
· Health & Wellness Craft – Editing for This Girl Can – Phenomenal Women titled “This Girl Can”
· Health & Wellness Craft – Use of Copywriting for This Girl Can – Phenomenal Women titled “This Girl Can”
· Health & Wellness Craft – Use of Music & Sound Design for This Girl Can – Phenomenal Women titled “This Girl Can”
Great Guns, London:
· Health & Wellness Craft – Editing for R3, Neopharm Group titled “R3 feat. MALUL – German Song”
· Health & Wellness Craft – Production Design for R3, Neopharm Group titled “R3 feat. MALUL – German Song”
· Health & Wellness Craft – Use of Music & Sound Design for R3, Neopharm Group titled “R3 feat. MALUL – German Song”
· Pharmaceuticals – Pharmaceuticals and Vaccines – Branded for Viagra titled “The Original”
· Pharmaceuticals Craft – Direction for Viagra titled “The Original”
· Pharmaceuticals Craft – Editing for Viagra titled “The Original”
· Pharmaceuticals Craft – Production Design for Viagra titled “The Original”
McCann Health London, London:
· Pharmaceuticals Craft – Animation for Nucala titled “MOA Film”
· Pharmaceuticals Craft – Art Direction for Anoro titled “Mark’s Story”
· Pharmaceuticals Craft – Use of Copywriting for Anoro titled “Mark’s Story”
UNITED STATES
Area 23, an FCB Health Network Company, New York:
· Health & Wellness – Innovation for iTBRA titled “The Wearable That Detects Cancer”
· Health & Wellness – Innovation for Polaris – Human Trafficking titled “The Trafficking Exam”
BBDO New York, New York:
· Health & Wellness – Social Responsibility/Awareness for Sandy Hook Promise titled “Evan”
· Health & Wellness Craft – Direction for Sandy Hook Promise titled “Evan”
· Health & Wellness Craft – Editing for Sandy Hook Promise titled “Evan”
· Health & Wellness Craft – Use of Copywriting for Sandy Hook Promise titled “Evan”
Energy BBDO, Chicago:
· Health & Wellness – OTC – Over-the-Counter for Bayer Aspirin titled “HeroSmiths”
J. Walter Thompson New York, New York:
· Health & Wellness – Corporate Communication for Northwell Health titled “The Fin”
Leo Burnett Chicago, Chicago:
· Health & Wellness – Social Responsibility/Awareness for Donate Life America titled “Your Name Saves”
· Health & Wellness Craft – Use of Copywriting for UnitedHeathcare titled “Lunch Vs. Chuck Norris”
McCann Echo, Mountain Lakes:
· Health & Wellness Craft – Use of Illustration for NJ Sharing Network titled “Save NJ Lives Custom Pizza Boxes”
McCann Healthcare, New York:
· Pharmaceuticals – Business-to-Business for Pradaxa titled “Split Second”
· Pharmaceuticals – Pharmaceuticals and Vaccines – Branded for Pradaxa titled “Split Second”
· Pharmaceuticals Craft – Use of Copywriting for National Organization for Women, New York City titled “Nasty or Nice”
McCann HumanCare, New York:
· Pharmaceuticals Craft – Animation for Takeda Pharmaceuticals U.S.A. Inc./H.S. Lundbeck titled “Lighter Blue Facebook Posts – Making Dinner”
· Pharmaceuticals Craft – Animation for Takeda Pharmaceuticals U.S.A. Inc./H.S. Lundbeck titled “Lighter Blue Facebook Posts – Not Saturday”
· Pharmaceuticals Craft – Use of Copywriting for Takeda Pharmaceuticals U.S.A. Inc./H.S. Lundbeck titled “Lighter Blue”
· Pharmaceuticals Craft – Use of Music & Sound Design for Takeda Pharmaceuticals U.S.A. Inc./H.S. Lundbeck titled “Lighter Blue – Not Saturday”
McCann New York, New York:
· Health & Wellness – Corporate Communication for Cigna titled “TV Doctors of America”
· Health & Wellness – Health Institutions/Insurance for Cigna titled “TV Doctors of America”
· Health & Wellness – Multi-platform Campaign for Cigna titled “TV Doctors of America”
· Health & Wellness – Innovation for Microsoft titled “Tactile”
New Honor Society/FCB, St. Louis:
· Pharmaceuticals – Devices and Diagnostics for FC2 – The Female Condom titled “Down and Dirty With The Female Condom”
· Pharmaceuticals Craft – Use of Copywriting for FC2 – The Female Condom titled “Down and Dirty With The Female Condom”
Publicis New York, New York:
· Health & Wellness – Education and Services for CoorDown titled “Not Special Needs”
The Martin Agency, Richmond:
· Health & Wellness – Social Responsibility/Awareness for Donate Life titled “The World’s Biggest Asshole”
· Health & Wellness Craft – Direction for Donate Life titled “The World’s Biggest Asshole”
· Health & Wellness Craft – Editing for Donate Life titled “The World’s Biggest Asshole”
· Health & Wellness Craft – Use of Copywriting for Donate Life titled “The World’s Biggest Asshole”
VML, Kansas City:
· Health & Wellness Craft – Use of Illustration for Youth Ambassadors titled “Welcome to My Neighborhood”
To find out more about LIA, visit https://www.liaawards.com/.
