(New York) London International Awards (LIA) has announced the shortlist for the The NEW.
A total of 35 entries were shortlisted in the medium. The United States picked up 14 shortlisted entries, whilst Australia and the United Kingdom fared well with 4 each.
The shortlisted entries were those that delivered a freshness that makes its impact ever more potent; work that attempts to be category defining in and of itself.
Emad Tahtouh (Director, Applied Technology at FINCH, Sydney) was the 2016 Jury President. His jury consisted of Lars Bastholm, Emiliano Gonzalez De Pietri, Laura Gregory, Andrew McKechnie, Melanie McShane, Joe Sciarrotta, Taras Wayner and Faris Yakob.
To view all the Shortlisted entries with media and full creative credits visit https://www.liaentries.com/shortlist.
Winners will be announced on 2nd November.
Complete list of The NEW Shortlist (by country):
AUSTRALIA:
GPY&R Brisbane, Brisbane – Australian Road Safety Foundation “Life Saving Stickers” – Media Innovation
Leo Burnett, Sydney – Samsung Tab S2 “Celebrity Tantrum” – Media Innovation
Saatchi & Saatchi Sydney, Sydney – LandCruiser “LandCruiser Emergency Network” – Creative Technology
Saatchi & Saatchi Sydney, Sydney – LandCruiser “LandCruiser Emergency Network” – Technology Development
BELGIUM:
These Days – Wunderman, Antwerpen – Center for Missing and Sexually Exploited Children “Coins of Hope” – Media Innovation
BRAZIL:
Publicis Brasil, São Paulo – Heineken “The Cliché” – Brand Content
GERMANY:
Serviceplan, Munich / Serviceplan Korea, Seoul – DOT. The First Braille Smartwatch. – Technology Development
IRELAND:
Rothco, Dublin – Heineken – ERCC “Run With It” – Brand Content
JAPAN:
TBWA\HAKUHODO Inc., Tokyo – Lyrical School “Native Mobile Music Video” – Media Innovation
KOREA:
INNORED, Seoul – The North Face McMURDO “Explore every minute with McMURDO!” – Brand Experience
NEW ZEALAND:
Y&R NZ, Auckland – Burger King “McWhopper” – Media Innovation
SWEDEN:
Forsman & Bodenfors, Gothenburg – Coop “The Organic Effect” – Brand Content
INGO Stockholm, Stockholm – Swedish Tourist Association “The Swedish Number” – Brand Experience
INGO Stockholm, Stockholm – Lidl Low Price Food Chain “Le Bon” – Brand Experience
SWITZERLAND:
FCB Zürich, Zürich – Hockey Club Davos “Hockey Club Davos – Rink Bingo” – Creative Technology
THE NETHERLANDS:
J. Walter Thompson Amsterdam, Amsterdam – ING “The Next Rembrandt” – Creative Technology
J. Walter Thompson Amsterdam, Amsterdam – ING “The Next Rembrandt” – Technology Development
UNITED KINGDOM:
McCann London, London – Xbox / Tomb Raider “Survival Billboard” – Brand Content
McCann London, London – Xbox / Tomb Raider “Survival Billboard” – Media Innovation
The Mill, London – the Guardian “6×9: a virtual experience of solitary confinement” – Virtual Reality
The Mill, London – The Mill BLACKBIRD® “The Mill BLACKBIRD®” – Technology Development
UNITED STATES:
Amusement Park Entertainment, Los Angeles – Stride Gum Mad Intense Flavors “Stride Gum Presents Heaven Sent” – Brand Content
BBDO New York, New York – Lowe’s “In-a-Snap” – Media Innovation
Commonwealth//McCann, Detroit – Chevrolet “Cages” – Brand Content
Deutsch, New York – Krylon “The First Ever Pinterest Yard Sale” – Media Innovation
Grey New York, New York – Volvo “Interception” – Media Innovation
J. Walter Thompson Puerto Rico, San Juan – Triple-S Advantage “38 Years Later” – Brand Content
J. Walter Thompson Puerto Rico, San Juan – Triple-S Advantage “38 Years Later” – Media Innovation
Leo Burnett, Chicago – Van Gogh “Bedrooms” Exhibit “Van Gogh BnB” – Brand Experience
McCann New York, New York – Lockheed Martin “The Field Trip to Mars” – Brand Experience
McCann New York, New York – Lockheed Martin “The Field Trip to Mars” – Creative Technology
McCann New York, New York – Lockheed Martin “The Field Trip to Mars” – Virtual Reality
McCann New York, New York – Lockheed Martin “The Field Trip to Mars” – Technology Development
McCann Worldgroup Puerto Rico, San Juan – Primera Hora “Pepito” – Brand Content
McCann Worldgroup Puerto Rico, San Juan – Primera Hora “Pepito” – Media Innovation
To find out more about LIA, visit //www.liaawards.com/.
