(New York, 18 October 2016) London International Awards (LIA) has today announced the shortlist for Non-Traditional.
There are 53 shortlisted entries in the medium. The United States leads the way with 23 entries featured on the final shortlist, followed by the Sweden (6), the United Kingdom (4) and New Zealand (4).
The McCann network accumulated a total of 10 shortlisted entries across its New York, Bogotá and London offices.
Presiding over this year’s jury was Mark Tutssel (Global Chief Creative Officer at Leo Burnett Worldwide and Creative Chairman of Publicis Communications). Joining him on the jury was Jeremy Craigen, Nancy Crimi-Lamanna, Jim Elliott, Dimitri Guerassimov, Chris Gurney, Guido Heffels, Josh Moore, Josefine Richards and Luiz Sanches.
To view all the Shortlisted entries with media and full creative credits visit https://www.liaentries.com/shortlist.
Winners will be announced on 2nd November.
Complete list of Non-Traditional Shortlist (by country):
AUSTRALIA:
Saatchi & Saatchi Sydney, Sydney – LandCruiser “LandCruiser Emergency Network” – Automotive
BRAZIL:
AlmapBBDO, São Paulo – Getty Images “Endless Possibilities” – Business-to-Business
J. Walter Thompson, São Paulo – Atados “Donate the Bars” – Public Service/Social Welfare
Ogilvy Brasil, São Paulo – Paralympic Games “The Mindchanger Workout” – Entertainment
COLOMBIA:
McCann Worldgroup Colombia, Bogotá – Ministry of National Education “The Bullet Pen” – Direct Marketing
COSTA RICA:
J. Walter Thompson Costa Rica, San José – Teletica, Inamu, Fedefutbol Against Domestic Violence “The Second Scoreboard” – Public Service/Social Welfare
FRANCE:
FRED & FARID, Paris – Louis XIII Cognac “#Notcomingsoon” – Branded Content
Marcel, Paris – Intermarché “Sugar Detox” – Retail
Marcel, Paris – Intermarché “Sugar Detox” – Experiential
GERMANY:
DDB Group Germany, Berlin – Pink Ribbon Germany “Check it Before it´s Removed” – Public Service/Social Welfare
ITALY:
Publicis Italy, Milan – Heineken “The Dilemma” – Beverages – Alcoholic
Publicis Italy, Milan – Heineken “The Dilemma” – Live Events – Beyond Advertising
JAPAN:
TBWA\Hakuhodo Inc., Tokyo – Tourism Australia “GIGA Selfie” – Travel
NEW ZEALAND:
Colenso BBDO, Auckland – DB Export “Brewtroleum” – Experiential
Y&R NZ, Auckland – Burger King “McWhopper” – Experiential
Y&R NZ, Auckland – Burger King “McWhopper” – Branded Content
Y&R NZ, Auckland – Burger King “McWhopper” – Guerrilla Marketing
NORWAY:
TRY, Oslo – Volkswagen Norway “The Reversed Trailer” – Automotive
SWEDEN:
Edelman Deportivo, Stockholm – Hövding “Give a Beep” – Public Service/Social Welfare
Forsman & Bodenfors, Gothenburg – If Insurance “Slow Down GPS” – Banking/Financial/Insurance
Forsman & Bodenfors, Gothenburg – If Insurance “Slow Down GPS” – Experiential
INGO Stockholm, Stockholm – Swedish Tourist Association “The Swedish Number” – Travel
INGO Stockholm, Stockholm – Swedish Tourist Association “The Swedish Number” – Branded Content
INGO Stockholm, Stockholm – Lidl Low Price Food Chain “Le Bon” – Live Events – Beyond Advertising
THAILAND:
J. Walter Thompson Bangkok, Bangkok – Touchable Ink – Corporate Image
THE NETHERLANDS:
J. Walter Thompson Amsterdam, Amsterdam – ING “The Next Rembrandt” – Banking/Financial/Insurance
UNITED KINGDOM:
McCann London, London – Xbox / Tomb Raider “Survival Billboard” – Interactive Installations
McCann London, London – Xbox / Tomb Raider “Survival Billboard” – Experiential
McCann London, London – Xbox / Tomb Raider “Survival Billboard” – Branded Content
McCann London, London – Xbox / Tomb Raider “Survival Billboard” – Live Events – Beyond Advertising
UNITED STATES:
Amusement Park Entertainment, Los Angeles – Stride Gum Mad Intense Flavors “Stride Gum Presents Heaven Sent” – Live Events – Beyond Advertising
CP+B, Boulder – Kraft Mac & Cheese “Blind Taste Test” – Experiential
DCX Growth Accelerator, Brooklyn – Jesse’s Deli “#jessespricedout” – Retail
DCX Growth Accelerator, Brooklyn – Jesse’s Deli “#jessespricedout” – Public Service/Social Welfare
FCB Chicago, Chicago – Contours Bliss Stroller “The Baby Stroller Test-Ride by Contours” – Experiential
Goodby Silverstein & Partners, San Francisco – The Dalí Museum “Dreams of Dalí” – Entertainment
Goodby Silverstein & Partners, San Francisco – Doritos “Doritos Rainbows” – Confections/Snacks
Grey New York, New York – States United To Prevent Gun Violence “Gun Shop” – Public Service/Social Welfare
Grey New York, New York – Pantene “Dad-Do” – Branded Content
J. Walter Thompson, New York – Tribeca Film Festival “ReActor” – Interactive Installations
Leo Burnett, Chicago – Van Gogh “Bedrooms” Exhibit “Van Gogh BnB” – Entertainment
Leo Burnett, Chicago – Van Gogh “Bedrooms” Exhibit “Van Gogh BnB” – Experiential
McCann New York, New York – Cigna Health Insurance “Cigna Job Swap” – Health Care Services
McCann New York, New York – Lockheed Martin “The Field Trip to Mars” – Corporate Image
McCann New York, New York – Lockheed Martin “The Field Trip to Mars” – Interactive Installations
McCann New York, New York – Lockheed Martin “The Field Trip to Mars” – Experiential
McCann New York, New York – Lockheed Martin “The Field Trip to Mars” – Branded Content
R/GA’s Hustle, Los Angeles – Beats By Dre “Straight Outta” – Direct Marketing
Saatchi & Saatchi New York, New York – Walmart “Greenlight A Vet” – Direct Marketing
Venables Bell & Partners, San Francisco – REI “#OptOutside” – Retail
Venables Bell & Partners, San Francisco – REI “#OptOutside” – Experiential
Venables Bell & Partners, San Francisco – REI “#OptOutside” – Guerrilla Marketing
We Believers, New York – Saltwater Brewery “Edible Six Pack Rings” – Beverages – Alcoholic
To find out more about LIA, visit //www.liaawards.com/.
