Juriul celei de-a opta editii a festivalului Effie Romania va fi compus din peste 80 de reprezentanti ai industriei de marketing si comunicare din Romania si va fi prezidat de catre Max Palla, CEE Coordinator Jung von Matt si fost presedinte al IAA Austria.
Cei 82 de membri ai juriului, seniori ai industriei pe care o reprezinta, vor vota sub termenii de confidentialitate si anonimat impusi de o declaratie semnata inaintea demararii procesului de jurizare. Membrii juriului Effie 2011 nu vor analiza si evalua cazurile inscrise de propria agentie sau companie si nici pe cele care provin din acelasi sector al industriei in care ei activeaza. In competitia acestui an au fost inscrise 79 de lucrari de catre 25 de agentii si companii.
Jurizarea se va realiza in doua etape, in zilele de 9 si 10 iunie 2011, la sediul IAA Romania. In prima etapa de jurizare (9 iunie), cazurile vor fi evaluate individual, in functie de eficienta campaniei. Pentru obtinerea unui punctaj cat mai mare, cazul trebuie sa demonstreze atingerea si chiar depasirea obiectivelor stabilite. Astfel, in decursul acestei etape, juriul va analiza strategiile de marketing si media, precum si rezultatele efective ale implementarii acestora. In urma acestei etape vor fi alese cazurile de pe lista scurta, care se vor califica pentru urmatoarea etapa de jurizare.
In cea de-a doua etapa de jurizare (10 iunie), se vor evalua doar cazurile selectate in prima faza. Aceasta metoda de evaluare va avea in vedere atat executiile creative cat si eficienta de marketing. In procesul de notare, se va efectua media intre punctajul obtinut pentru brief-ul de participare (eficienta de marketing) si punctajul obtinut pentru executiile creative, cu o pondere de doi la unu pentru brief-ul campaniei.
Castigatorii celei de-a opta editii a festivalului vor fi anuntati in cadrul Galei de Premiere care va avea loc in data de 13 iunie 2011, incepand cu ora 19:00, la Ateneul Roman. Dupa Gala de Premiere, castigatorii vor putea fi sarbatoriti in cadrul unui after party oferit de URSUS, in Club Tribute (Bd. Calea Victoriei, nr. 118), de la ora 22:00.
Invitatiile la Gala Effie 2010 pot fi procurate de la sediul The Institute (Str. Stirbei Voda, nr. 104-106, sector 1, Bucuresti). Costul unei bilet la festivitatea de premiere este de 300 lei+TVA/persoana pentru membrii IAA/UAPR si 400 lei+TVA/persoana pentru non-membri.
Effie Romania este un proiect derulat de International Advertising Association (IAA) in parteneriat cu Uniunea Agentiilor de Publicitate din Romania (UAPR) si organizat pentru al cincilea an consecutiv de catre The Institute, parte a Millenium People. Effie este un festival international sub licenta Effie Worldwide, Inc.
Juriu Romanian Effie Awards 2011
Adina Vlad – Managing Partner, Unlock Research
Adrian Nicolaescu – Marketing Manager, Caroli
Alex Bădilă – General Manager, Publicis
Alfred Dumitrescu – Managing Partner, The Lighthouse Group
Alina Tudose – Managing Director, Cohn & Jansen JWT
Anca Aldea – Senior Brand Manager Skol, Carlsrom Beverages
Anca Gheorghe – Marketing&Sales Director, Televiziunea Română
Andreea Guinea – Head of Advertising Department, Renault
Andreea Toloacă – Marketing Manager, Orkla
Beatrice Daniş – Managing Director, Brand Tailors
Bogdan Niţu – General Manager, Webstyler
Bogdana Butnar – Industry Manager, Google
Carmen Wieck – Managing Director, Synovate
Călin Clej – Marketing Manager România, PepsiCo International
Claudia Drăgoescu-Nicolescu – Margeting Manager, Henkel
Cosmin Rădoi – Managing Director, Graffiti BBDO
Costin Radu – Managing Partner, The Geeks
Cristian Mucichescu – Managing Director, OMD
Cristina Oncescu – Client Service and Strategy Director, Upvertising
Dan Paul Medrea – Managing Director, Grey G2
Dan Petre – Managing Partner, D&D Research
Dan Zloteanu – Consultant, The Network
Dana Levitchi – Managing Partner, AD consulting
Daniel Bărbulescu – PC Category Manager, Unilever SCE
Daniel Enescu – Managing Partner, Daedalus Millward Brown
Daniel Gavrilă – Managing Director, Glue
Daniel Pană – Executive Director Marketing, BCR
Diana Flutur – Managing Partner, Odyssey Communication
Elena Şerban – Marketing Director, Friesland Foods
Eliza Rogalski – Chief Executive Officer, Tempo Creative Group
Emanuel Sanda – Managing Partner, Merlin Research
Eusediu Margasoiu – Managing Partner, The Network
Felix Tătaru – President, IAA România
Geanina Băbiceanu – Regional Marketing Director Balkan East, Wrigley
George Nicolae – Managing Partner, Bridge Communication
George Ştefănescu – General Manager, Whiteland Sales & Marketing
Georgiana Sfrija – Marketing Director Petcare, Mars România
Horia Domnariu – Research Director, TNS-CSOP România
Ioan Simu – General Director, Mercury Research
Ioana Gheorghiţă – Senior Strategic Planner, GMP
Ioana Manea – Managing Partner, Loco Branding&Communication
Iolanda Bilaus – Marketing Manager Consumer Healthcare, Zentiva
Lăcrămioara Loghin – Managing Director, Exact Cercetare şi Consultanţă
Loredana Caradimu – Unit Business Director, OgilvyOne Worldwide
Mădălina Oanţă – Client Service Director, Propaganda
Magda Niculescu – Life and Executive Coach, Rise and Shine Coaching
Marian Marcu – Managing Partner, Novel Research
Mariana Iosif – Marketing Director, Bancpost
Marius Căluian – General Manager, Nielsen
Mihaela Ungar – Marketing Director, Colgate-Palmolive
Mihai Ciobanu – Business Manager, Johnson&Johnson
Mihail Vârtosu – Senator, IAA România
Mircea Kivu – Consultant
Mircea Stăiculescu – Executive Manager, Headvertising
Mona Opran – Managing Director, Saatchi&Saatchi X
Mona-Lisa Caravaniez – Managing Director, Ogilvy&Mather
Oana Cociaşu – Managing Director, Lowe
Oltea Belciuganu – Marketing and Communication Director, CEC Bank
Panicos Christopoulos – General Manager, 360 Insights
Radu Florescu – President, UAPR
Raluca Mihăilescu – Brand Operations Integration Brand Manager, Procter&Gamble Balkans
Raluca Raschip – Consumer Goods Director, GfK România
Răzvan Mătăşel – Managing Partner, Arsenoaiei & Mătăşel
Robert Tiderle – Managing Partner, Papaya Advertising
Romina Tăzloanu – Associate Director Marketing Communication, Vodafone
Roxana Dumitru – Strategic Planning Director, Leo Burnett
Rui Costa – Marketing Manager, UPC
Ruxandra Rău – General Manager Marketing and Communication Residential, Romtelecom
Ruxandra Stănuică – Marketing Manager, Kandia Dulce
Sagit Tzur Lahav – Chief Growth Officer, McCann Erickson
Simina Leotescu – General Director, Propaganda
Simona Potecu – Marketing Manager, Kraft
Sorin Bozdog – General Manager, Hamé
Sorin Popescu – Managing Director, Next Advertising
Sorin Soroceanu – Marketing Manager, Agrana
Steve Dallas – Managing Director, Initiative Media
Ştefan Chiriţescu – President, APG România
Ştefan Teodorescu – Group Brands Director – Volume Brands, SabMiller
Teodor Cucu – Strategic Planning Director, Frank
Victor Stroe – Strategic Planner, Starcom
Viviana Popescu – Head of Advertising Department, Dacia
Vlad Panait – Senior Group Brand Manager, Heineken
