Today, without exception, creativity is vital to every sector. Big ideas matter more than ever.
Jean-Marie Dru (Chairman TBWA Worldwide) will join the TBWA Creative Academy at this years Golden Drum Festival. In a keynote he will address his personal view on the future of our industry and creativity, meaning smart thinking, is more important than ever. Jean-Marie Dru is not only the author of multiple bestselling books, he is the father of Disruption.
With Disruption he gave TBWA an idea that successfully sets the agency apart from its competition. TBWA has been recognized by both Advertising Age and Adweek magazines as Global Agency of the Year in 2008. Fast Company Magazine placed TBWA 24th on its 2009 list of “The World’s 50 Most Innovative Companies.”
Disruption is both a mind-set and a methodology that TBWA uses every day in developing ideas that help its clients find a completely original way of presenting a brand to the world.
It is a driving success for brands, by collaboratively, collectively and systematically interrogating and challenging the conventional thinking that prevent so many brands and companies from succeeding.
Following Jean-Marie Dru‘s speech TBWA invites the audience to a lively discussion with high profile guests from inside and outside the TBWA network.
Jean-Marie Dru, Chairman TBWA Worldwide
In 1984, Jean-Marie Dru co-founded and was Chairman of the BDDP Group. In 1991, BDDP was present in 26 countries and was 15th in the worldwide ranking. In 1998, after the merger of BDDP with TBWA, he became President International of TBWA Worldwide. Jean-Marie Dru served as President and CEO International and was appointed President and CEO Worldwide in March 2001. In December 2007, he was appointed Chairrman.
TBWA has grown to be the 6th largest networks in the world with more than 256 offices, in 75 countries and 10,000 employees worldwide. TBWA has been recognized by both Advertising Age and Adweek magazines as Global Agency of the Year in 2008. Fast Company Magazine placed TBWA 24th on its 2009 list of “The World’s 50 Most Innovative Companies.”
Jean-Marie Dru has also authored four books on advertising and marketing strategy, including his latest publication “How Disruption Brought Order” (Palgrave, 2007), “Disruption: Overturning Conventions and Shaking Up the Marketplace” (John Wiley & Sons Inc.1996), ) Beyond Disruption – Changing the Rules in the Marketplace” (John Wiley & Sons Inc, 2002), and “Le Saut Créatif” (The Creative Leap, Lattès 1984).
Jean-Marie Dru was President of the Cannes Advertising Film Festival Jury in 1982 and 1998. He has also served as President of the Outdoor Advertising Grand Prix in 1987 and 1988, and is a member of the European Advertising Association. He is also professor at the Sciences Politiques University in Paris.
Jean-Marie Dru embodies the story of success, and is indeed worthy of your attention at this year’s Golden Drum Festival!
Do visit the festival’s website at www.goldendrum.com for information about this year’s intriguing programme.
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