A business can benefit a lot from using Twitter. The only real issue that often arises is that many business owners, even the marketing savvy ones, don’t have a clear understanding of how they can maximize their twitter presence. However, with some very uncomplicated and effective tips, virtually anyone, regardless of how marketing or technically savvy they might be, can get more beneficial marketing than they have ever thought possible through social media outlets like twitter. Here are 7 useful tips to help you maximize your business Twitter Experience:
Learn From the Masters
If you really want to know who to does this whole Twitter thing right, look to those that have already had success. Listen to those that have figured out the ways to increase twitter following. Learn their techniques, apply them, but don’t be afraid to add your own flare as well. Who knows, maybe you can improve upon what they’ve done in the past.
Use Apps to Place Your Tweets at Optimal Times
Tweets have most of their significance when placed at certain times of the day. If for some reason you can’t tweet during those times, it might be best to use applications that can delay your tweets and post them during higher traffic times.
Be Descriptive Yet Brief
You may have to hone this skill over time, but you need to make sure that you say what you want to say and cover all the bases, but you also need to be quick about it. Social media marketing is about being quick and to the point, but it’s also about giving the follower all the information that they need.
Content is King
You can tweet at the right times of the day, you can use all the apps you want, but if your tweets stink, all those other things will not do you much good at all. Make sure, even if it’s a sentence or two, that your content is well thought out, well written and conveys what you want it to convey.
Go Out and Get a Following
If you’re looking to drive people to your Twitter account to follow your comments and posts, then here’s how to do it. You need to make every opportunity to insert your twitter name. You can put it on your business cards, attach it to your emails, add it to all of your social media content or simply add it to your businesses website. Whatever the situation is, plug your twitter.
Be Approachable
While you might figure that all your twitter post regarding your business will be impersonal, and while a majority of them will, you need to remember that at some point, it will become a bit more personable. This is where you or your business needs to be approachable. Whether a follower is looking to ask a question, inquiring about your business, needs some guidance or is ready to offer up a suggestion, don’t be too busy to engage them.
Automate When You Can’t Post Your Tweets Personally
You may be a one man operation in your business, so you know you can’t be everywhere, but your twitter followers don’t have to know that. By using automation, which will post at all times of the day or night, your business can have a constant presence on twitter, whether you have a team of employees or if it’s just you .
Tom Bukacek is an author who recently wrote a chapter in Dan Kennedy’s upcoming book "Marketing Miracles". Tom is also the Co Creator of Social Media In 7 Minutes, which demonstrates how businesses can create and develop their own social media marketing plan through a series of how to videos.
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