influences our life in more than one ways and the same goes with our influence on the internet. It is hence, that web site owners and e-commerce business people should take special care and interest in interacting and keeping in touch with their customers and visitors. These are the people who drive traffic and consequently, the finances! So, here goes; a few tips:
Your Basic Instincts To Interact With Customers And Visitors
1. Listen Keenly, Wisely, Patiently
It’s important to take keen interest in what people want to say about your brand and what they wish to communicate to you. So, as the owner of your website, try to listen to what people are saying. Be it e-mails or phones or any other media. Don’t react too soon or don’t offer too many solutions too soon; be patient and see what the customer wants to say. Since the internet is very different form the real world, things here tend to become viral very soon. People will speak and share and talk and spread – you need to be alert.
2. Act Promptly
Although we say don’t react too soon, it’s important for you to react promptly. Not too soon, not too late. There is time for things, and be careful to do the right thing at the right time. A customer is complaining on say, social media. Now you can’t reply immediately with the solution. Take time out to figure out what’s happening. If you still don’t have the solution, tell them that you’re trying. The idea is to let them know that you are indeed listening to them and taking interest in their work.
3. Study Preferences
Study the preferences of your audiences. What is it that they like? How do they respond to your products? What is the basic consumer behavior research? – It’s important to understand these expectations when you interact with the customer
Your Basic Means To Interact With Customers And Visitors
1. Customer Care help lines
If you run an e-commerce site, then it’s certainly advisable to have help lines. If not, then it’s still good to have a point of contact number because it helps build trust.
When people call on these numbers be sure to listen carefully and analytically. Your goal should be to resolve the issue.
2. E-mails
Response to e-mails is quite important for a good brand image. Even if you revise an e-mail at EOD, respond letting the sender know when you shall get back to them. E-mails are also a way to build on customer base by keeping them updated on information and latest news from the field. Visitors and customers would share the content if is useful, interesting and relevant.
3. Social Media Connect
Social media is very important when it comes to your interactions. This is because; social networking is the way people think these days. For instance, they attend a party – not so much to enjoy, but to put up pictures of the bash on sites like facebook. In a similar way, when they make investments, they like to share opinions. In other words, the average consumer has now become a brand ambassador.
a. Facebook
The first on the list is Facebook. With 8 million users, they are one zone where you should be present. With business pages options and fan pages options, you can project your brand and business in any way. All the leading websites and businesses are present, interacting with thousands of people from across the world.
b. Twitter
Twitter is the best way to connect to strangers because of its basic potential for one way and two communications. For instance, you don’t need an individual’s permission to join their network. You can simply “follow”. On the other hand, the basic “trends” are like hyper links to content that helps people stay connected. As a popular website, you can easily interact with your people on the site.
c. Pinterest
Graphics have always been an important means of communication. Visuals can speak strongly and hence, Pinterest becomes a vital tool as a photo sharing medium.
4. Forums And Groups
Forums and groups have been alive for ages, starting somewhere as much as back in 2000. The key catch here is that people can communicate with each other “discuss” and share opinions and that’s what makes groups powerful. This is a great way to start debates, discuss issues, and discuss products, services, ideas. The more proactive you are as a brand, the better it is for your website and business.
5. Blogs And Comments
Starting blogs and being available in the comments section is again very impactful when it comes to communication and interaction. Blogs are a great way to “open conversation” and they are a strong way to stay connected.
Other Ways To Improve Interaction
There are various ways in which interaction and communication with your visitors and customers can be strengthened. For instance, reviews, feedbacks, online suggestion boxes etc. Even things like personalization of the site, videos for marketing content, webinars and webcasts to little aspects like pop-up online chats can go a great deal in empowering interaction.
You can always innovate and come forth with ideas – because the bottom line is to stay connected!
Author is a dynamic young woman with interests ranging from SEO analysis to web design. She is a passionate blogger and writes for crazyxhtml.com on topics related to customer management, increasing conversions, website development, e-commerce etc.
