New Global Environmental Slogan Established
Honda has established 2020 CO2 emissions reduction targets to address the important issue of climate change. These bold targets demonstrate how Honda is striving to realise its Environmental Vision of ‘joy and freedom in mobility’ and ‘a sustainable society where people can enjoy life’.
The targets are outlined in Honda’s 2011 Environmental Annual Report. Honda has also introduced a global environmental slogan – "Blue Skies for Our Children."
In 2006, Honda set a goal to reduce global CO2 emissions from use of its motorcycles, automobiles and power products by 10% by the end of 2010 (compared to year 2000 levels). In 2010, this goal was achieved by all products.
Honda has now set a target to reduce CO2 emissions from its global products by 30% by the end of 2020 compared to year 2000 levels. In addition, Honda has pledged to reduce CO2 emissions during production and through the supply chain. Honda will further strive to realise reductions in CO2 emissions throughout all corporate activities. Honda will also reinforce its efforts in advancing technologies in the area of total energy management, to reduce CO2 emissions through mobility and people’s everyday lives.
Honda has also established a global environmental slogan as an expression of the company’s proactive commitment to make progress in its environmental efforts on a global basis. With this slogan, "Blue Skies for our Children", Honda will strive to become the leader in the area of environmental and energy technologies. The new global environmental slogan and symbol will be used with Honda’s internal and external environmental activities and communications around the world.
Editors Notes
Environmental Annual Report
//www.world.honda.com/environment/report/index.html
Global environmental slogan
Blue Skies for Our Children
Honda engineers who took on the challenge to meet the stringent new emissions standards of the 1970s U.S. Clean Air Act, used the phrase "blue skies for our children" as a passionate rallying cry to devote themselves to this effort. Honda wants to pass on the "joy and freedom of mobility to the next generation" (for our children), therefore, we want to realise a sustainable society where people can enjoy life (blue skies). This slogan continues to represent Honda’s passion toward its environmental commitment which has not wavered and will remain resolute in the future.
Global Environmental Symbol
The circular graphic represents the earth and sun with blue skies (clean air), clean water, and lush green land expressing the bounty of nature that is necessary for us to realise a sustainable society where people can enjoy life. The white line through the middle represents a road where freedom of mobility is realised, while the heart represents Honda’s thinking and passion toward our environmental commitment.
For more information about Honda’s environmental commitment and activities, please visit the Honda website: //world.honda.com/environment/.
