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Grand Finale

The 8th Intercontinental Advertising CUP

The CUP, a joint project of the four most relevant continental festivals, Asia-Pacific’s ADFEST, Ibero-American FIAP, ADC*E and New European GOLDEN DRUM, features a global battle of the best entries from all four corners of the planet. Only the winners and finalists of these four festivals win the exclusive right to compete at The Cup.

The 8th CUP Grand Finale and 2015 Award Show Gala will be in Ljubljana at the Grand Hotel Union, and it will not be just a parade of attractive images and clever advertising pitches, but above all a chance to get together with the top-level creatives and industry thinkers as well as their ideas, thoughts and creations.

MORNING SESSION

Winning Creativity from 5 Continents
The daily program starts with the presentations of The CUP’s competitors, the 2014 winners from ADFEST, FIAP, ADC*E and the Golden Drum.

Advertising’s Image and Its Public Perception Survey
In Serbia and Croatia by GfK Belgrade (Serbia) and Ipsos Zagreb (Croatia)
Presented by
MARIJANA AGIĆ MOLNAR, Adriatic Region Manager, Gfk
ANTE SALINOVIĆ, Director of Marketing Research, Ipsos
Moderated by
ALJOŠA BAGOLA, Executive Creative Director, Pristop, Slovenia

Young Academics in Dispute
Different views on the future of advertising industry and its role in general economic activity and society as a whole will be presented and discussed by students and alumni of top ranking regional universities of Ljubljana. Organized in partnership with Slovenian Marketing Association’s Student Section.
Hosted and moderated by
FILIP DOBRANIĆ, European Universities Debating Championships ESL Champion

AFTERNOON SESSION

Our Career after the Berlin School of Creative Leadership
The afternoon session will start with the discourse lead by
MICHAEL CONRAD, President of Berlin School of Creative Leadership with his alumni:
ANCA NUTA, Head of Marketing and Communication at UniCredit Tiriac Bank Romania
UROŠ GORIČAN, Creative Director Publicis Group Ljubljana
LEA STANKOVIĆ, Creative Director, Communis agency, Belgrade

Genius Loci in Tourism Advertising Industry
Hardly anywhere the local spirit is as important in advertising and promotion as in tourism.
How they are doing it in Thailand, Costa Rica in… Slovenia and Ljubljana?

The Golden Stage
Young creatives, all winners from four participating festivals present their work, ideas, and views on their profession:
MARCO GIANNELLI, Creative Director, AlmapBBDO, Brazil
VLADIMIR ĆOSIĆ, Creative Director, McCann, Belgrade, Serbia
INES SALZER, Copywriter, Ogilvy, Vienna, Austria
ROBERT BOHINEC, Creative Director, Mayer McCann, Ljubljana, Slovenia
GREGOR ŽAKELJ, Art Director, VBG, Ljubljana, Slovenia

Creative Summit – JURY ON THE STAGE
The eminent jury members’ personal views and experiences with cases highlighting the importance of local culture in advertising communications. The red line of the presentations will be Creativity for the better world.
President of 8th CUP jury is
MICHAEL CONRAD, President of the Berlin School of Creative Leadership and members are
JOHANNES NEWRKLA, Founder & CEO, Bluetango, Austria
ALVARO RODRIGUES, DM9Rio’s Creative Partner and Vice President
YANG YEO, Wieden+Kennedy Shanghai, Executive Creative Director
MIHAI GONGU, Executive Creative Director, GMP Advertising Bucharest
GUIDO HEFFELS, Founder and Creative Director, Heimat TBWA Berlin
BETO NAHMAD, Executive Creative director, VCCP Spain
SANTOSH PADHI, Chief Creative Officer & Co-Founder, Taproot India, Mumbai
MILKA POGLIANI, Creative Consultant and Advisor

And at the end the presentation of the awarded works, the best among best

8th Intercontinental Advertising Cup Awards
WORLD PREMIERE & After Party

See more: www.thecupawards.com.

Registration: //www.thecupawards.com/en/visit.

Ljubljana, Slovenia, EU / Bucuresti, 10.02.2015
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By Liliana Kipper

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