new Media and Branded Content competition groups and Good Cause Grand Prix Award
Golden Drum International Advertising Festival, one of the biggest advertising festivals in Europe, is a four day event, organized by the Slovenian Advertising Chamber, which offers great learning experience and career aspiration for everyone working in the creative advertising industry, granting easy access to top industry experts, unique friendship opportunities and cultural mix while remaining the best place for networking. 21st Golden Drum Festival will take place from 7-10 October 2014 in the beautiful seaside town of Portorož, Slovenia and is open for entry and delegate registration. Entry deadline: 19 August 2014. Golden Drum Festival Program will this year focus on “Creativity, Content and Happiness”.
“Time and again the Golden Drum festival proves to be the event offering delegates an inspiring, creative and friendly atmosphere. No doubt, Golden Drum is the place where creativity really counts and is experienced and celebrated at its best”, says Barbara Krajnc, Executive Director of the Golden Drum Festival. “Reward yourself and your colleagues to come to Portorož and enjoy listening to, learning from and meeting excellent speakers, jury members and many others.”
Two new competition groups and the Good Cause Grand Prix Award
Following the latest developments in the creative advertising industry Golden Drum Competition introduces two new groups this year: T. Branded Content and W. Media. Group T. Branded content will accept entries which excel in the creation of, or natural integration into, original content by a brand, following the heightened importance of creating content, storytelling and finding new ways to relay the idea of a brand to the target audience. Entries in group W. Media will be judged on a basis of understanding of the target audience, innovative implementation of the strategy and effective selection of media. Group Media will accept entries which present the most creative ways to incorporate new and traditional media while using the latest technological development of new media channels, aimed to provide the most creative and exceptional solution of a brand’s media presence.
Also new this year is the introduction of the Good Cause Grand Prix Award which is eligible for entries submitted in the Social & charity categories or deemed by their content to be social and charity-related entries. All social and charity-related entries that receive a Golden Drum award shall be eligible to be judged by both Juries for the best social & charity work and to receive the Good Cause Grand Prix award. A recipient of this award will receive 18 points.
Golden Drum Competition remains divided in two sections named Single Channel, for entries that excel in the most creative and efficient use of a single communication channel, and Multi Channel, for entries that promote creative use and integration of more than one communication channel. Two juries of top international experts will judge entries submitted into Film, Press, Outdoor, Radio, Direct communication, Design of Brand & Corporate Identity, Digital, Mobile, New or innovative, Integrated communication campaigns, Direct campaigns, Digital campaigns including Mobile campaigns, Branded content, Events, Public Relations, Media and Innovative campaigns competition groups. All entries from 37 countries of New Europe, eligible to enter, will compete for many prestigious awards, such as Silver Drum, Golden Drum and Golden Drum Grand Prix Award. Moreover, traditional special awards like the Golden Watch Award for the most awarded Creative Director, Virtuoso Awards for Best Illustration, Best Photography and Best Cinematography and top awards: Brand Grand Prix for the most successful advertised brand, Tartini Award for the best Independent Agency of the Year, Golden Rose for the most awarded agency and Golden Net for the most awarded agency network are awaiting new winners.
Top level speakers + unique networking opportunities
Golden Drum Festival Program will this year focus on “Creativity, Content and Happiness”. Creativity remains at the core of the Golden Drum Festival, and being creative is a tough job. Yet today, this is not enough. On one side we see and experience constant innovations and new technologies, yet without purpose and content, they are less relevant, interesting. On the other side people, as consumers, expect and want interesting, relevant and entertaining content that will lead to action and reaction. Combined with emotions, gut feeling and experience, it will lead to success and happiness for those who create communications, clients and last, but not least, consumers. Golden Drum strongly values sharing knowledge and developing talents, all the while following its vision to become the key learning spot for young talents, creatives, marketers and all those who believe that there is no better time to work in the advertising industry than here and now.
Golden Drum Festival provides top content from the creative industry, best exhibitions and screenings, two award ceremonies showcasing the best examples of creative advertising, awarded by two Juries of top international experts. It represents a unique opportunity to attend exclusive seminars such as Creative Academy from biggest agency networks, Media, Digital and Independent agencies, New Agenda sessions, and a number of sessions specially designed and dedicated to Young Drummers. First speakers will be announced shortly. Information on how to register and attend Golden Drum is available at www.goldendrum.com. Early Bird deadline for delegates is 16 September 2014; special registration packages are available for Young Drummers and Students, aimed to provide younger generation best learning opportunities.
