The first advertising pentathlon at Golden Drum 2010
Golden Drum announces the world’s first advertising pentathlon. As usual it features five competitions, and five possible awards with a single entry.
Every entry in Golden Drum 2010 New European competition will compete five times:
1. In their respective categories and competition groups entries compete for final selection (shortlist), Silver and Golden Drums and eventually the Grand Prix.
2. All shortlisted entries will be judged by special advertiser’s jury for BEST ACT AWARD, recognizing superior ideas that make us change the way we think, feel or even behave, thus rewarding the power of creativity to transform human behavior.
3. Best ranked entries in product and services categories compete for ten GOLDEN DRUM BRAND GRAND PRIX, regardless of media.
4. Every point by Golden Drum juries counts for the PORTOROŽ GOLDEN ROSE, the most prestigious Golden Drum title for best New European advertising or PR agency, and for the GOLDEN NET, the best New European international agency network.
5. All Golden Drum finalists* are invited in the Intercontinental Advertising Cup Selection competing for 38 steel Cups and one Grand Cup.
*Gold winners are included automatically, other finalists with a small service fee.
And to say nothing of new Golden Drum Regional Awards yet.
Brand Grand Prix Awards
Golden Drum announces 10 NEW Brand Grand Prix Awards in 10 product and services categories regardless of media.
In addition to Silver, Gold and Grand Prix awards in 9 Golden Drum groups (Film, Press, Outdoor, Radio, Design & Art Direction, Interactive, Media, PR and Advertising Campaigns) and its 61 categories, Golden Drum introduces 10 new Brand Grand Prix awards in product and services categories, regardless of media.
1. Food and beverages
2. Personal care, health, fashion, cosmetics, luxury goods
3. Sport, entertainment, recreation, leisure
4. Cars, other vehicles and accessories
5. Travel, tourism and transport
6. Household products and maintenance, furnishing and accessories
7. Communication, publications and electronic media
8. Retail
9. Corporate and financial
10. Public services and social engagements.
All entries in all Golden Drum 2010 competitions will also be judged without additional fee for the Golden Drum Brand Grand Prix awards.
All finalists from all 9 Golden Drum groups and categories must be judged and marked with points. With computerized calculation all marks will be united in 10 new brand categories regardless of media.
Presidents of 9 groups or their deputies will decide who the winners in 10 brand categories are. The best entry from each of the 10 brand categories will receive the Brand Grand Prix award.
On-line registrations for entries and personal participation open on June 25.
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