After a very sad past year, after destruction of old structures and former eternal truths, advertising needs RECONSTRUCTION, renewed optimism and enthusiasm.
Between 6 and 9 October 2010, Portorož will be in the light of the Golden Drum festival – international advertising festival and media meeting which brings together hundreds of experts in advertising, public relations and the media.
“The future of advertising has been questioned. Regardless of what cynics say, our industry is about to enter a golden period.”
Sir John Hegarty, key-note speaker at the Golden Drum 2010 Creative Academy.
From Bob Garfield’s Chaos Scenario in 2009 to Sir John’s new optimism in 2010 there is much to look forward to in red-hot discussions at the Golden Drum’s Creative Academy 2010 this October in Portorož – at the traditional new European advertising event of the year!
The Golden Drum proudly announces the highest creative summit at its Creative Academy 2010. We have confirmed speeches already by:
Sir John Hegarty, Worldwide Creative Director, Bartle Bogle Hegarty
Akira Kagami, Executive Officer and Global Creative Director, Dentsu Inc.
John Dooner, Executive Chairman McCann Worldgroup
Michael Conrad, President, Berlin School of Creative Leadership
Richard Pinder, Global Leader, Publicis Worldwide
Olivier Altmann, Chief Creative Officer Publicis Worldwide
Adrian Holmes, Executive Creative Director, Young &Rubicam EMEA
Milka Pogliani, Chairman and Executive Creative Director, McCann Worldgroup Italy; Chairman, European Creative Council EMEA
Giorgio Brenna, Chairman and CEO of Continental and Western Europe, Leo Burnett
Nancy Hill, President – Chief Executive Officer, 4As – American Association of Advertising Agencies
Donald Gunn, Founder, The Gunn Report
We are also proud to announce the following presidents of the jury:
The President of the Golden Drum 2010 jury for Film, Press, Outdoor and Radio
Adrian Holmes, Executive Creative Director, Young & Rubicam EMEA
After graduating in Film and Photographic Arts at Central London Polytechnic, Adrian Holmes began his career as copywriter at Grey Advertising in 1976. In January 1982 he joined Lowe Howard-Spink, just three months after the agency was founded. Four years
later, he left to work at Saatchi, and later CDP, then joined Wight Collins Rutherford Scott as Creative Director. In 1989 he returned to Lowe as Joint Creative Director of the London office, becoming the network’s Chief Creative Officer in 1999. In September 2005 he was appointed Executive Creative Director of Young & Rubicam EMEA. Adrian has won numerous awards at festivals all over the world, including Cannes, D&AD, The One Show, Campaign Press Awards and British Television Awards. Accounts he has worked on include Heineken, Stella Artois, Plymouth Gin, Hamlet, HSBC, Saab, Vauxhall, Citroen, Nestlé, Albany Life, Army Officer Recruitment and numerous Unilever brands. In 1994 Adrian served as President of D&AD. He is still a copywriter at heart, and in between meetings continues to produce advertising ideas for various clients.
The President of Advertising Campaigns jury
Olivier Altmann, Chief Creative Officer Publicis Worldwide
Olivier fell in love with advertising at school when his teacher asked him to comment on an ad for a Teflon-coated frying pan. He wrote 17 pages instead of one. Curiously, 32 years later, he’s now working for the French Teflon utensil maker Tefal, but, as worldwide chief creative officer of Publicis. So what happened in between?
In 1987 Olivier set off as an intern at Y&R, before getting his first pay check at FCB. Three months later, he won his first Cannes Lion for Handy Bag (an award easier to win in those days). Then he moved to Australia (the agency, not the country) where he created a breakthrough 90-second television ad that showed nothing but pure silence.
In 1992 he joined BDDP (now TBWA Paris) where he honed his skills, producing award-winning work for BMW, Epson and Caisse d’Epargne, to name just a few.
Six years later BDDP’s founders urged Olivier to start his own agency (with two partners) and that’s how BDDP&Fils was born. This small outfit rapidly earned the reputation of being the best creative agency in France – three years in a row (2000, 2001, 2002), and the sixth worldwide (Gunn Report). It even won the Eurobest Grand Prix in 2001.
That may well be why Olivier was elected President of the French Art Directors Club and became CEO of his agency in 2003.
In 2004, Maurice Levy offered Olivier the role of Co-Chairman & Chief Creative Officer of the network’s flagship agency Publicis Conseil. A year later, Publicis Conseil landed the Eurobest Grand Prix and was voted the second best agency in Europe. In 2008, Publicis Conseil was voted Creative Agency of the Year and Best Advertising Agency, while Olivier was named Creative Director of the Year. And he won that distinction again last year.
November 2009 saw Olivier promoted to the new role of Chief Creative Officer of Publicis Worldwide and he has become a member of the Worldwide Executive Committee.
During his career, Olivier has worked for some of the world’s most iconic brands including Mercedes, Nestlé, Michelin, Club Med, Samsung, Wonderbra, Orange and Renault. He has won numerous awards, including Cannes Gold Lions, Clio Golds, One Show, two Eurobest Grand Prix, D&AD and the French Art Directors Club. He is regularly invited to sit on juries at Cannes, D&AD, the Clios, and has been twice Chairman of the Eurobest Jury.
After 23 years in the business, he’s still in love with advertising.
The President of Interactive jury
Bram de Rooij, Creative Director, Euro RSCG 4D, Amsterdam
Bram is Creative Director at Euro RSCG 4D in Amsterdam, The Netherlands, making global, European and local through-the-line campaigns for clients like Volvo, Unilever, Kraft, Rabobank, Danone and Holiday Cars. Educated in playwriting he has a strong
preference for big stories, but he has to admit he makes the occasional banner as well, acknowledging the everlasting power of the words “click here”.
The President of PR jury
Eliza Rogalski, Managing Partner of Rogalski Grigoriu Public Relations
Eliza started her career as journalists in 1999 and entered PR in 2001. Since 2004 she has been employed by Tempo Creative Group, one of the most important communication groups in Romania. She developed the company’s PR business that later became a PR agency of its own: Rogalski Grigoriu Public Relations, a company specializing in integrated reputation management.
A graduate of Bucharest University in 1999, Eliza was the first PR professional to have graduated from the Berlin School of Creative Leadership in 2009, with a thesis that explored Leadership 2.0 both conceptually and practically, and analysed its implications to the present and the future practice of communication. In 2009, Eliza Rogalski was the first Central and Eastern European Cannes PR Lions juror.
Rogalski Grigoriu Public Relations is the first Romanian PR agency awarded with Golden World Award – the PR Oscars – by the International Public Relations Association (IPRA) for a product launch (2007) and double awarded for “the best ePR campaign” and “PR on a shoestring” in 2009 – a performance unique in Europe. The team led by Eliza was also awarded for the best crisis communication campaign in Europe (2007) and the best public communication campaign (2008) by European SABRE – Superior Achievement in Branding and Reputation.
In 2008, Rogalski Grigoriu Public Relations was name PR Agency of the year at Romanian PR Award, the local PR competition that highlights the ranking of the industry according to the best PR campaigns of the year.
More to follow …
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