Golden Drum is the number one advertisement event of the New Europe; it belongs to two biggest advertisement events in Europe.
If advertisement is perhaps the most successful accelerator of economic movements, then the mission of the Golden Drum is the growth of the creative potential of economy in the less privileged environments, too. Golden Drum covers a 400-million market from Portoroz to Vladivostok, and from Helsinki to Tel Aviv. It is the only East-European festival that is considered in Gunn Report, the white book of advertisement that collects points of the best ads, advertisers, and agencies authoring them.
The 17th Golden Drum will take place on 6-9 October 2010 in Portoroz/Bernardin. The introductory speaker will be Sir John Hegarty, the world-wide creative manager of agencies Bartle, Bogle, Hegarty; he wrote: »The future of advertising has been questioned. Egardless what these cynics say, our industry is about to enter a golden periods«. The central topic of the 2010 Golden Drum is hence RECONSTRUCTION. But its slogan remains: Severe competition, good school, lively party, and devil’s challenge.
SHARP COMPETITION – ALMOST 2000 ENTRIES
The number of all entries in 2010 festival is 1.961. Among them 1.718 compete for the Golden Drum Awards, and 243 for the best Piran-Portoroz poster (26 finalist are known already – if you wish to see them, we will be glad to send them to you in a special presentation). The most entries are coming from agencies and studios from Russia (255), Poland (179) and Romania (170). Slovenia ranks as 4th with 132 entries. More than 100 works have been submitted also by creative enterprises from Turkey (124), Ukraine (122), Israel (119), Austria (118) and the Czech Republic (100).
In terms of media, the most entries are in the group of printed adds (363), followed by media campaigns (235), outdoor (234), TV ads (299) and interactive works (200). In the category design and art direction 182 works compete, in the group advertisement campaigns 120, PR area is covered by 89, and radio ads by 69 works.
GOOD SCHOOL – PROGRAM OF GOLDEN DRUM 2010
Program of the 17th Golden Drum of 2010 is incredibly rich and diverse; even the biggest world-wide advertisement festivals envy it. There will be 7 world-top and 12 Europe-top individuals of their advertisement agencies, not to speak about a dozen of rising-up creative stars, eight labs, five ‘David’s (local companies with an internationally recognized brand fighting Goliath on the global market).
Names of the Creative Academy could be copied from the book Who is Who in the Local, Regional and Global Advertising Scene today:
Sir John Hagerty, Worldwide Creative Director, Bartle Bogle Hegarty
Akira Kagami, Executive Officer and Global Creative Director, Dentsu Inc. Japan
John Dooner, Chairman McCann Worldgroup
Michael Conrad, President, Berlin School of Creative Leadership
Michael Wall, Worldwide CEO, Lowe
Richard Pinder, Global Leader, Publicis Worldwide
Olivier Altmann, Chief Creative Officer, Publicis Worldwide
Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide
Tony Granger, Global Chief Creative Officer , Young & Rubicam.
Milka Pogliani, President and CEO, McCann Worldwide Italy and EMEA
Giorgio Brenna, Chairman and CEO, Continental Western Europe, Leo Burnett
Cesar Montes, Professor, SVP Strategy & Operations, G2I
Nancy Hill, President-Chief Executive Officer, American Advertising Agencies Association:
Donald Gunn, The Gunn Report Founder
Dr. Dietmar Schantin, Group Director, Wan-Ifra
Charlie Stjernberg, Partner and Senior Consultant, Public Affairs Department, Prime Group
Bram de Rooij, Creative Director, Euro RSCG 4D, Amsterdam
Eliza Rogalski, CEO of Tempo Creative Group, Romania
Roger Kennedy, Creative Director for Art and Design, Saatchi & Saatchi EMEA
Yonathan Dominitz, Founder, Mindscapes, Israel
Mike Haas, Media consultant, Senior partner, The BCI Group GmbH
Paul Jackson, Board Member World Federation of Advertisers
Christian Kurz, Insight Director of Emerging Markets, Discovery Networks, EMEA
Steve Vranakis, Creative Director, Partner VCCP, UK
The final program is enclosed.
Following the wish of its participants, the Golden Drum’s program will be abbreviated to four days (but: because it is equally rich, or even richer than in previous years, it will take place in parallel sessions) and will take three working days and a free day of the week – from Wednesday morning to Saturday evening.
CRAZY PARTY – LAIBACH IN AUDITORIUM OF PORTOROSE
The legendary Laibach group will be on stage twice on Friday, the 8 October. In the afternoon they will talk about their marketing strategies (within the program David), in the evening they will show their theory in practice. In the Amphitheater of the Auditorium in Portoroz at 8 pm they will offer their concert with their program Laibach Revised, that they have prepared on their 30-years anniversary.
Of course, evenings will host the traditional national parties: participants from 40 countries will enjoy themselves in the Hungarian, Macedonian, Austrian, and Turkish styles (Thursday, 7 October). The first evening (Wednesday, 6 October) will see the festival opening. There will be also two gala presentations of awards: on Thursday 7 October to recipients in category of the Golden Drum Open (global categories) and on Saturday 9 October to recipients of the Golden Drum New Europe (traditional advertisement groups). The main agencies award will be presented by the President of the Republic of Slovenia, Dr. Danilo Türk.
DEVILISH CHALLENGE
There will be one live competition at the Golden Drum 2010 Studio Drum, film-related ex tempore, which will take place for the 7th time, already. The selected young directors have about 10 hours time to shot a one-minute movie, this time on the 35 mm Kodak film. Directors will include Jaroslav Čevaževski (Russia), Bernd Pfingstman (Austria), Milan Balog (Slovakia) and Nejc Pohar (Slovenia). There will be the same two actors as 7 years ago: Aljoša Kovacic and Aleksandra Balmazovic.
After 17 years of its working the Golden Drum decided to establish the Hall of Fame of the New Europe. A marble wall in GH Bernardin that hosts the advertisement community of the New Europe every year will be decorated with names of the especially emeritus ones to fight forgetting. Who are they? You will learn this on 7 October 2010 at 19.00
JOURNALISTS’ WORK AT GOLDEN DRUM FESTIVAL
Like every year, the Golden Drum will offer you a furnished press room from its beginning to its end. You will receive regular Press Releases, and a few hours ahead, information about winners. Every day there will a less formal meeting with the ‘re-constructer’ of the day. In the journalists’ room, we will reserve for you the most interesting speaker of the festival day. On Wednesday, 6 October, at 6 pm Sir John Hegarty will be it. On Saturday, 9 October, you are invited to enjoy the traditional breakfast with juries members.
Please, let me know, if you wish to meet, interview, photograph anybody in particular. Thus, we can do our best to organize your meeting.
WELCOME!
