Ford has claimed double success in the 2013 BusinessCar Awards, with Focus winning Car of the Year in its sector and S-MAX taking the MPV honours. The new Ford B-MAX was runner-up in the overall Car of the Year category.
It is the seventh award in as many years for the Ford S-MAX, as judged by BusinessCar’s magazine and website readers.
“Ford’s double BusinessCar Awards win illustrates the excellent job Ford is doing to serve the business car community, especially in the crucial lower medium segment where Focus excels, and it beat some strong premium competition to the prize,” said BusinessCar editor Paul Barker.
“The peerless S-MAX is now a seven-time BusinessCar Award winner, and the new B-MAX shows the breadth and fleet appeal of Ford’s line-up, taking second place in our overall headline Car of the Year category.”
BusinessCar says the lower medium category is one of the most hotly contested. Of the victorious Ford it adds: “No stranger to praise, Ford Focus is the kind of car that does everything well. Ever since the original arrived in 1998, it’s always been the drivers’ choice within the non-premium lower medium sector for its sharp handling and tidy ride. Since then, Focus has become more and more grown up and now has one of the most technologically advanced cabins in the business.”
Phil Hollins, Ford Britain fleet director, said: “The results of the BusinessCar Awards are always keenly anticipated because they are the only awards decided by the industry’s customers themselves.
“That S-MAX has won its seventh accolade speaks for itself, and we believe that the success enjoyed by the Focus is a ringing endorsement of Ford’s fleet favourite.”
