· Ford was the No. 2 best-selling vehicle brand in Europe for October and year-to-date in the company’s 19 traditional European markets
· Industry continues to track at lowest levels since 1994
· Ford’s share in October in its Euro 19 markets was 7.8 per cent, down 0.2 percentage points from October 2011. Year-to-date share is 8.0 per cent, down 0.4 percentage points
· Ford sales in the UK increased by 11 per cent in October, driving Ford’s market share up 0.3 percentage points to 15.1 per cent and extending Ford’s market leadership
· In Russia, October year-to-date sales were up 13 per cent, making it the third largest sales market for Ford behind the UK and Germany
· In Germany, Ford achieved its best market share this year, with 7.6 per cent in October
· Sales of the all-new B-MAX off to a good start – with 8,000 orders taken before the first full sales month in November
Ford was the No. 2 best-selling total vehicle brand in Europe last month and over the first 10 months of this year. Ford’s October market share in its traditional 19 European markets was 7.8 per cent, down 0.2 percentage points from October 2011. In the ten months of the year, Ford’s share was 8.0 per cent, down 0.4 percentage points on the same period 2011. The overall industry was down 8 per cent in October and year-to-date.
Strong sales for Ford in the UK partially offset a weak Western European market and helped to further stabilize Ford’s sales in the region.
Ford October sales in the UK – Ford’s largest European market by volume – increased by 11 per cent to 26,100 units, boosting monthly share by 0.3 percentage points to 15.1 per cent, extending Ford’s market leadership in the country.
In Russia, Ford sales grew 12.6 per cent in the first 10 months of the year to 105,500 units, making it the third largest market by volume for Ford in Europe throughout the year, behind the UK and Germany.
In Germany, with 7.6 per cent share in October, Ford achieved its best monthly market share this year.
“We were able to deliver a solid month in sales and share while successfully maintaining margins in a very competitive market place,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “While the market remains very weak, we can now really gain some momentum with the strong start for the new B-MAX and Transit Custom and the impending launch of the new Fiesta and new Kuga.”
Ford sales in Eastern Europe* were up 42,600 units or 4.8 per cent year-to-date.
October and year-to-date 2012 sales volume (in registrations)
1 The Euro 19 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland. Ford reports sales for Estonia, Latvia and Lithuania through our Finish National Sales Company, so sales data for the Baltic states are also included within Euro 19.
2 The Euro 22 markets are: Euro 19 plus Russia, Turkey and Romania.
3 Total Euro 51 composed of EURO 22 registrations and EDM 29 retail sales, as total EDM 29 registrations figures are not available. Industry retail sales data not available. EDM 29 or European Direct Markets are: Albania, Algeria, Andorra, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Egypt, Georgia, Gibraltar, Kazakhstan, Kyrgyzstan, Libya, Macedonia, Malta, Moldova, Montenegro, Morocco, Serbia, Slovakia, Slovenia, Tajikistan, Tunisia, Turkmenistan, Ukraine, and Uzbekistan.
October and year-to-date 2012 market share4
4 Data is not available for EDM, where we base our share on non-domestic sales volumes. Ford share calculated with preliminary industry results for some markets. Therefore, industry and share are subject to change slightly due to minor adjustments in some markets as official sources publish their final industry data.
Ford Top 5 markets ranked by October and year-to-date 2012 volume (in regs.)
Top 5 markets ranked by Ford’s share in October and year-to-date 2012
October and year-to-date 2012 sales (in registrations) by vehicle line (Euro 19)5
5 Figures do not include vehicles such as car-derived vans, Maverick, Explorer imports and Turkish-built Cargo heavy trucks. Data are based on registrations.
*Notes to Editors:
Ford of Europe’s market share refers to the 19 European markets (Euro 19) – excluding Russia, Turkey and Romania (as the other main markets) and excluding the 29 European Direct Markets (EDM), where we base our share on non-domestic sales volume and hence no total industry share figures are available. Sales data (reference: registrations) for specific car lines refer to Euro 19.
We also report our sales performance (passenger cars and commercial vehicles) for the total region for which Ford of Europe is responsible (51 markets in total), here however as retail sales (as total industry registrations numbers are not available).
The Euro 19 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland. Ford reports sales for Estonia, Latvia and Lithuania through our Finnish National Sales Company, so sales data for the Baltic states is also included within Euro 19.
*EDM 29 or European Direct Markets are:
Albania, Algeria, Andorra, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Egypt, Georgia, Gibraltar, Kazakhstan, Kyrgyzstan, Libya, Macedonia, Malta, Moldova, Montenegro, Morocco, Serbia, Slovakia, Slovenia, Tajikistan, Tunisia, Turkmenistan, Ukraine, Uzbekistan.
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (15 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
