The Ford Focus is officially the world’s best-selling vehicle nameplate, and the Ford Fiesta the world’s best-selling subcompact car, according to the automotive data and trends forecasting leader Polk.
Polk global market registration data revealed sales of the Ford Focus totalled 1,020,410 cars worldwide in 2012 to take the title of world’s best-selling vehicle overall. It also confirmed the Ford Fiesta as the best-selling subcompact car globally, with 723,130 registrations last year.
“Focus and Fiesta represent the culmination of our One Ford global product strategy,” said Jim Farley, Ford executive vice president, Global Marketing, Sales and Service and Lincoln. “Our global products are resonating with consumers – especially in the best-selling, most competitive segments – with their unique combination of fuel efficiency, high quality, rich content and fun-to-drive personalities. Through One Ford, we’re able to bring economies of scale and fantastic value to customers all around the world.”
The Ford Fiesta and Ford Focus are the UK’s number one and two best-sellers providing the foundation for Ford’s UK car sales leadership, which it has held for 36 consecutive years. Fiesta and Focus UK sales in 2012 were 109,265 and 83,115 respectively.
The Fiesta was also the best-selling small car in Europe in 2012 according to automotive data intelligence provider, JATO Dynamics*, with European consumers buying a new Ford Fiesta every two minutes on average.
Market gains for Focus were driven by consumer demand in China and the United States. China registrations were up 51 per cent last year, with the market responsible for more than one in four Focus vehicles sold globally. Focus sales in the U.S. were up 40 per cent in 2012, also contributing to the car’s global growth.
“Since its launch in China last year, Focus sales continue to strengthen, with the car now ranking as the best-selling passenger car in China in 2012 for the first time ever,” Farley said. “With additional manufacturing capacity added last year, we now have a tremendous opportunity to further strengthen our global small car sales in 2013, with sales off to a very strong start already.”
* JATO Dynamics results are based on information provided by JATO Consult, the company’s bespoke consulting service. Figures are based on 30 European countries. For more information please visit www.jato.com.
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