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FIRECUP – The first Creative Leadership award

Intercontinental Advertising CUP and Berlin School of Creative Leadership announce the first Creative Leadership Award. Steel Cup with the Fire Ring, the symbol of Berlin School of Creative Leadership, inside was designed to celebrate exceptional leaders who have set new standards in the communication and creative industries.

Uniqlo, Japan is the first winner of this new award honoring their standard-setting work for Uniclock, one of the most awarded works at previous CUP competitions.

The award will be honoring key creative leaders and their clients. For the first time it will be presented at the Award Ceremony of the 5th Intercontinental Advertising Cup in Istanbul on January 27 to

KOICHIRO TANAKA, Creative Director, Projector Tokyo and
REI MATSUNUMA, Marketing Director, Uniqlo, Japan.

ISTANBUL CUP AND CREATIVE SUMMIT 2012

Program
January 26–27, Ritz-Carlton Hotel, Istanbul

26 January 2012

09.30 – 11.00
        GOLDEN STAGE OF ISTANBUL
        Golden winners from four continental festivals
        Khalid Osman, Creative Director, DDB Singapore
        James Dennis Makanas, Deputy Executive Creative Director at BBDO Bangkok
        Yasuharu Sasaki, Creative Director, Dentsu, Tokyo and New York
        Hugo Corredor, Creative Director at Sancho BBDO, Colombia
        Martin Nino Goldberg, Creative Director at Y&R Argentina

11.00 – 11.15
        Break

11.15 – 12.30
        Moacyr Netto, Creative Director and Head of Digital/Integration, DM9DDB, Brazil
        Pawel Heinze, Executive Creative Director, Leo Burnett Poland
        Adrian Botan, Regional Creative Officer, CEE McCann Erickson; Partner and   Executive CD, McCann Erickson, Romania.
        Rafa Soto, Founder and Creative Director, Herraizsoto&Co, Barcelona

12.30 – 13.30
        Lunch break

13.30 – 15.00
        CREATIVE SOCIETY STAGE
        Jimmy Lam, President of ADFEST
        Made In Asia – the insights on the unique Lotus Roots Awards winning entries

        Ulrich Proeschel, Vice-President Business Developm. TBWA Europe
        Change is everywhere. Actually everything stays the same.

        Brand new product CreativeCircle
        creativesociety.com – connecting intercontinental advertising industry
        Stefan Böck, CEO and Founder; Felix Heinrich, Partner

15.00 – 15.15
Break

15.15 – 16.00
        Donald Gunn: The GUNN REPORT 2011
        The very best in global advertising

16.00 – 16.45
        Michael Conrad, president of Berlin School of Creative Leadership & Koichiro Tanaka, Creative Director, Projector Tokyo
        CALL FOR CREATIVE LEADERSHIP

19.00 – 24.00
        MIDNIGHT AWARDS MARATHON
        Non-stop screening of awards reels from Asia Pacific ADFEST, Ibero-America         FIAP, Art Directors Club of Europe and New European GOLDEN DRUM 

27 January 2012

09.30 – 11.00
        CREATIVE THINKERS STAGE
        Slavoj Žižek, probably the hottest philosopher of our time
        The Power of Negative Thinking

        Edward de Bono, global teacher of creative thinking:
        Unleashing your Creative Potential

11.00 – 11.15
        Break

11.15 – 12.30
        Boris Podrecca, architect
        Spirit of the place in architecture

        Joakim Jonason, global creative director of decade:
        Give back the power to the creatives!

12.30 – 13.30
        Lunch break

13.30 – 14.45
        CREATIVE THINKERS STAGE
        Franco Moretti, President of ADC*E:
        Communications in the open space

        Farid Chehab, Hon. Chairman, Advisor to the Board, Leo Burnett MENA:
        Ten Ways for One Million Returns

14.45 – 15.00
        Break

15.00 – 16.30
        INTERCONTINENTAL CREATIVE STARS CONSTELLATION
        Satoshi Takamatsu, Founder and Chief Creative Director, Ground, Tokyo – President of the 5th CUP jury
        Jureeporn Thaidumrong, Executive Creative Director/ Founder, nudeJEH, Bangkok
        Milka Pogliani and Adrian Botan, McCann, New European agency of the Year
Mariusz Jan Demner, Managing Director, Demner, Merlicek & Bergmann, Austria
        Luis Miguel Messianu, President and CCO, Alma DDB, Miami
        Jose Miguel Sokoloff, President and CCO, SSP3Lowe, Colombia

20.30 – 22.30
        INTERCONTINENTAL ADVERTISING CUP AWARDS CEREMONY

Bucuresti, 12.01.2012

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By Liliana Kipper

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