New Tourneo Custom Supports Rovaniemi Team
· Football club FC Santa Claus from Rovaniemi, Finland are the stars of the first of a series of short films celebrating European football
· Ford’s Fascinating World of Football showcases the beautiful game’s best stories; from the continent’s coldest club to its loudest fans
· Stylish new Ford Tourneo Custom people mover plays a key supporting role in each film; Ford is an official partner of the UEFA Champions League
FC Santa Claus – and their red-suited mascot – kick off a new weekly series of short films that celebrates the unique culture of European football.
Featuring legendary icons and top professional teams, Ford’s Fascinating World of Football takes a unique look at some of the most amazing stories from the beautiful game.
These include a report from Europe’s highest pitch; meeting some of the world’s top street soccer players with Dutch legend Edgar Davids; joining Europe’s loudest crowd at Turkish club Galatasaray; wine-tasting with Italian star Andrea Pirlo at his personal vineyard; and even meeting a goat mascot in Cologne, in Germany.
Ford is the longest-standing official partner of the UEFA Champions League, having supported the tournament since its inaugural 1992-1993 season; and the stylish new Ford Tourneo Custom people mover plays a key supporting role in each of the 15 films, from taking priests to play football at the Vatican to driving a team of amputee footballers to a game in London.
“Ford has supported European football for more than two decades, so it made perfect sense to use the sport as a focus for the launch of our new smart people mover, the Tourneo Custom,” said Usha Raghavachari, Senior Marketing Communications Manager, Ford of Europe.
On sale in European markets now, the all-new Ford Tourneo Custom is a stylish people mover which provides customers with car-like interior design and driving dynamics, smart technologies, outstanding fuel economy, and an advanced, streamlined appearance. Available in eight or nine seat configurations, Tourneo Custom offers a choice of short- and long-wheelbase versions, both of which provide generous space and comfort for people and their luggage.
Join the discussion on Facebook: https://www.facebook.com/FordTourneo.
Each film release will include a YouTube embed code, a gallery of images and a short copy article. A VNR (video news release) with shot list will also be downloadable for broadcasters.
To access the media content please visit: //fwof.fordmedia.eu.
The release schedule is (subject to change):
07-Jan – Europe’s highest pitch – Gspon, Switzerland
14-Jan – Vatican City football – Rome, Italy
21-Jan – Coldest club in Europe – Rovaniemi, Finland
28-Jan – Street Soccer with Edgar Davids – Amsterdam, Netherlands
04-Feb – Loudest fans in Europe – Galatasaray, Turkey
11-Feb – Spain’s beach football proving ground – San Sebastian, Spain
18-Feb – Andrea Pirlo’s vineyard – Brescia, Italy
25-Feb – The Beautiful Game with Laure Boulleau – Paris, France
04-Mar – Football Fashion with Christian Vieri – Milan, Italy
11-Mar – Superstar DJ with Gaizka Mendieta – London, England
18-Mar – The real life goat mascot – Cologne, Germany
25-Mar – Amputee football – London, England
15-Apr – Stelvio Pass Pinball Football – Stelvio Pass, Alps
22-Apr – Table football World Championships – Hanover, Germany
29-Apr – A Lesson in Penalties – Munich, Germany
