“Towards a European Public”
● The Forum provides a platform for chief communications officers representing industry, organizations and institutions, and editors of European media to come together and address major issues on the communication agenda
● The theme of the Annual Meeting is “Towards a European Public” ● For all information about the Annual Meeting, visit www.eucomforum.eu
On May 28 / 29, 2010, the European Communication Forum will take place in San Sebastian bringing together chief communications officers from industry and organizations jointly with editors from the European media in a Forum supported by opinion leaders from the fields of business, politics, science and non-governmental organizations.
During two days filled with working sessions and listening to speakers from a variety of European countries communication executives will work together to address future challenges for communicating within the European public sphere.
Among this year´s speakers are:
Alison Smale, Executive Editor of International Herald Tribune, France Markus Spillmann, Chief Editor of NZZ – Neue Zürcher Zeitung, Switzerland Adam Michnik, Chief Editor of Gazeta Wyborcza, Poland Per Mikael Jensen, President of the global Metro Newspapers, Luxembourg Fernando Berridi, Director General ABC daily newspaper, Spain Giuseppe Cerbone, CEO of Italian News Agency ANSA, Italy Christian Harbulot, Dean of French Ecole de Guerre Economique, France Damian O´Brien, CEO Egon Zehnder International, France Christian Löcker, Managing Partner, GK Unternehmens- und Personalberatung, Germany Bjoern Johansson, CEO Bjoern Johansson Associates , Switzerland Gerd Leipold, until end of 2009 International Executive Director Greenpeace International, The Netherlands
“The evaluation of communication in Europe and the international experience requested to professionally perform wihin the European arena directly reflect to the Forum´s mission to improve the state of communication in Europe,” says Peter Polzer, Secretary General of the European Communication Forum. “We have to evaluate the current perception of Europe in order to being able to better performing within this communicative arena in the future. We have to question to what extend executive communicators from industry, media and organizations are shaping this perception in order to develop the international experience, the network and cultural mindset for this challenging task. This is the reason why the Annual Meeting is tailored around its theme “Towards a European Public”.
The future of communication in the aftermath of the current climate of economic crisis, turbulence and turmoil affecting the vast majority of European companies and organizations will also be on the agenda: “We will look at the leadership challenges and on how to orchestrate winning performance for top management to use communication as the main driver to rebuild trust and motivate employees, customers and takeholders alike,” Peter Polzer says.
Participants in the Annual Meeting are invited by the Forum.
The Annual Meeting 2010 programme will focus on three areas:
• The current perception of Europe • International experience • Communicating in times of economic crisis and turbulence.
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