Cea de-a sasea editie Effie Romania si-a desemnat castigatorii in cadrul Galei de Premiere ale carei gazde au fost, ca in fiecare an, International Advertising Association (IAA) şi Uniunea Agenţiilor de Publicitate din România (UAPR).
Brands & Bears, Leo Burnett & Target, GMP Advertising, Next Advertising, Papaya Advertising, Scala JWT, Lowe & Partners, CAP, Unilever, Graffiti BBDO, Propaganda, Publicis, Grey Romania, Odyssey Communication si Proximity sunt premiantii editiei 2009.
Cea mai de succes agentie a acestei editii a fost Papaya Advertising, care, la prima participare in competitie, a obtinut 6 premii, inclusiv trofeul Grand Effie. Campania “A Drop of Style in Your Life”, semnata de Papaya pentru brandul Cava D’Oro, a fost premiata cu Gold Effie la categoria Alcoholic Beverages si in sectiunea speciala David vs. Goliath. Urmatoarea clasata in topul agentiilor, Leo Burnett & Target, a castigat 4 trofee, iar Graffiti BBDO si Next Advertising, cate 3.
“EFFIE confirma pasiunea industriei in a identifica si premia ‘comunicarea ce functioneaza’. Anul acesta, comitetul de organizare a aplicat in mod corespunzator deciziile luate in sedinta comuna a adunarilor generale IAA/ UAPR, integrate in cadrul regulilor globale EFFIE. Competitia a oferit cadrul in care mai multe campanii de comunicare (peste 60) au fost supuse jurizarii. Felicitari, inca o data, castigatorilor!”, a declarat Narcis Horhoianu, Presedintele Comitetului Effie 2009.
Scala JWT, Proximity si Brands & Bears, aflate si ele pentru prima oara in randul participantilor Effie, au obtinut Bronze Effie (campania “Campus – New Variants Launch”, categoria Non-alcoholic Beverages), Gold Effie (campania “The suitcase”, categoria Promotions Non-FMCG Services), respectiv Silver Effie (“Redd’s Launch Campaign”, sectiunea speciala New Product or Service Introduction).
“O editie normala intr-o tara in criza. Felicitari organizatorilor, juriului, participantilor si castigatorilor. Industria de marketing si comunicare isi demonstreaza nivelul european, pastrand accentul romanesc in creatie. Cealalta componenta, strategia, este tot mai viguroasa si devine suportul si stratul germinativ al creatiei de calitate; este vizibila aparitia unor idei de comunicare cu mare potential, in special in categoriile unde concurenta este maxima. Va doresc tuturor succes in pregatirea EFFIE 2010”, a mai adaugat Mihail Vartosu, Presedintele Juriului Effie 2009.
Premiile Effie reprezinta un eveniment unde intreaga industrie de advertising se intalneste intr-un punct comun: cel al eficientei in materie de rezultate. Effie reuneste cele mai recunoscute agentii de publicitate, clientii si researcherii pentru a celebra eficienta colaborarii, tradusa in cifrele de vanzare.
CATEGORY
FOOD PRODUCTS I
NOMINEES
Campaign Title: Sibiu Country
Brand: Pate Sibiu
Submitted by: Graffiti BBDO
Campaign Title: Telemea
Brand: Hochland
Submitted by: Bridge Communication
Campaign Title: How could you not love it?
Brand: Linco
Submitted by: CAP
Campaign Title: Matache Macelaru’
Brand: Matache Macelaru’
Submitted by: Next Advertising & CAP
Campaign Title: Long-forgotten tastes
Brand: Napolact
Submitted by: Propaganda
Campaign Title: Milk Goodies
Brand: Fulga
Submitted by: Publicis
Gold Effie
Campaign Title: Matache Macelaru’
Brand: Matache Macelaru’
Submitted by: Next Advertising & CAP
Silver Effie
Campaign Title: Long-forgotten tastes
Brand: Napolact
Submitted by: Propaganda
Silver Effie
Campaign Title: Sibiu Country
Brand: Pate Sibiu
Submitted by: Graffiti BBDO
Bronze Effie
Campaign Title: Milk Goodies
Brand: Fulga
Submitted by: Publicis
CATEGORY
FOOD PRODUCTS II
NOMINEES
Campaign Title: Urban Areena
Brand: Snickers
Submitted by: Graffiti BBDO
Campaign Title: I love you
Brand: Magura
Submitted by: McCann Erickson
Campaign Title: The Yacht
Brand: Rom
Submitted by: McCann Erickson
Silver Effie
Campaign Title: Urban Areena
Brand: Snickers
Submitted by: Graffiti BBDO
NON FOOD PRODUCTS
NOMINEES
Campaign Title: Orange
Brand: Peak WC
Submitted by: Bridge Communiation
Campaign Title: Spring Mood
Brand: Bonux 2in1 Natura
Submitted by: Leo Burnett & Target
Campaign Title: We Do It 5 Times Less Than English Women
Brand: Rexona
Submitted by: Lowe & Partners
Silver Effie
Campaign Title: Spring Mood
Brand: Bonux 2in1 Natura
Submitted by: Leo Burnett & Target
Bronze Effie
Campaign Title: We Do It 5 Times Less Than English Women
Brand: Rexona
Submitted by: Lowe & Partners
Category
ALCOHOLIC BEVERAGES
NOMINEES
Campaign Title: Beer evolution
Brand: Timisoreana
Submitted by: GMP Advertising
Campaign Title: A "Jolly Good Time" Wine
Brand: Babanu
Submitted by: Next Advertising & CAP
Campaign Title: A Drop of Style in your Life
Brand: Cava D’Oro
Submitted by: Papaya Advertising
Campaign Title: Roadshow
Brand: Timisoreana
Submitted by: GMP Advertising
Gold Effie
Campaign Title: A Drop of Style in your Life
Brand: Cava D’Oro
Submitted by: Papaya Advertising
Silver Effie
Campaign Title: A "Jolly Good Time" Wine
Brand: Babanu
Submitted by: Next Advertising & CAP
Bronze Effie
Campaign Title: Beer evolution
Brand: Timisoreana
Submitted by: GMP Advertising
NON-ALCOHOLIC BEVERAGES
NOMINEES
Campaign Title: Campus – new variants launch
Brand: Jacobs 3in1
Submitted by: Scala JWT
Bronze Effie
Campaign Title: Campus – new variants launch
Brand: Jacobs 3in1
Submitted by: Scala JWT
CATEGORY
DURABLES
NOMINEES
Campaign Title: Play
Brand: Dacia Sandero
Submitted by: Graffiti BBDO
Silver Effie
Campaign Title: Play
Brand: Dacia Sandero
Submitted by: Graffiti BBDO
RETAIL
NOMINEES
Campaign Title: At Hand
Brand: Penny Market
Submitted by: GAV
No winner
CATEGORY
FINANCIAL SERVICES
NOMINEES
Campaign Title: The Box
Brand: Banca Romaneasca
Submitted by: McCann Erickson
Campaign Title: Bring your salary to ING
Brand: ING CARD CONTROL
Submitted by: CAP
Campaign Title: Kindergarten
Brand: Unicredit Tiriac Bank
Submitted by: Headvertising
Campaign Title: An upset fellow
Brand: Banca Transilvania
Submitted by: Next Advertising
Campaign Title: Rocky
Brand: CEC Bank
Submitted by: Papaya Advertising
Gold Effie
Campaign Title: Bring your salary to ING
Brand: ING CARD CONTROL
Submitted by: CAP
Gold Effie
Campaign Title: Rocky
Brand: CEC Bank
Submitted by: Papaya Advertising
Silver Effie
Campaign Title: An upset fellow
Brand: Banca Transilvania
Submitted by: Next Advertising
CATEGORY
CORPORATE REPUTATION, IMAGE & IDENTITY
NOMINEES
Campaign Title: Common Sense and Responsbility
Brand: Petrom
Submitted by: Leo Burnett & Target
Gold Effie
Campaign Title: Common Sense and Responsbility
Brand: Petrom
Submitted by: Leo Burnett & Target
PROMOTIONS FMCG FOOD
NOMINEES
Campaign Title: Inspire Through Your Gesture
Brand: Tchibo Exclusive
Submitted by: Propaganda
Campaign Title: Coca-Cola Refreshes Romania
Brand: Coca-Cola
Submitted by: McCann Erickson
Gold Effie
Campaign Title: Inspire Through Your Gesture
Brand: Tchibo Exclusive
Submitted by: Propaganda
PROMOTIONS
FMCG NON-FOOD
NOMINEES
Campaign Title: Chance to life
Brand: Procter&Gamble – Multibrand Campaign
Submitted by: Leo Burnett & Target
Campaign Title: Dero Zodiac
Brand: Dero Surf
Submitted by: Unilever
Silver Effie
Campaign Title: Dero Zodiac
Brand: Dero Surf
Submitted by: Unilever
Bronze Effie
Campaign Title: Chance to life
Brand: Procter&Gamble – Multibrand Campaign
Submitted by: Leo Burnett & Target
CATEGORY
PROMOTIONS NON-FMCG SERVICES
NOMINEES
Campaign Title: The Suitcase
Brand: VODAFONE
Submitted by: Proximity
Campaign Title: Fresh Money Promotion
Brand: ING Card Cont’Rol
Submitted by: CAP
Campaign Title: Get a room
Brand: CEC Bank
Submitted by: Papaya Advertising
Campaign Title: The journey
Brand: Rompetrol
Submitted by: Odyssey Communication
Campaign Title: “Rain” Promotion
Brand: Romtelecom ClickNet
Submitted by: Grey Romania
Gold Effie
Campaign Title: The Suitcase
Brand: VODAFONE
Submitted by: Proximity
Silver Effie
Campaign Title: “Rain” Promotion
Brand: Romtelecom ClickNet
Submitted by: Grey Romania
Bronze Effie
Campaign Title: The journey
Brand: Rompetrol
Submitted by: Odyssey Communication
CATEGORY
PHARMACEUTICALS
NOMINEES
Campaign Title: No More Pretexts
Brand: CANESTEN GYN
Submitted by: Lowe & Partners
Gold Effie
Campaign Title: No More Pretexts
Brand: CANESTEN GYN
Submitted by: Lowe & Partners
CATEGORY
OTHERS
NOMINEES
Campaign Title: How about Teflon
Brand: Savana Teflon
Submitted by: Papaya Advertising
Gold Effie
Campaign Title: How about Teflon
Brand: Savana Teflon
Submitted by: Papaya Advertising
CATEGORY
DAVID VS. GOLIATH
NOMINEES
Campaign Title: A Drop of Style in your Life
Brand: Cava D’Oro
Submitted by: Papaya Advertising
Gold Effie
Campaign Title: A Drop of Style in your Life
Brand: Cava D’Oro
Submitted by: Papaya Advertising
CATEGORY
RENAISSANCE
NOMINEES
Campaign Title: Rocky
Brand: CEC Bank
Submitted by: Papaya Advertising
Bronze Effie
Campaign Title: Rocky
Brand: CEC Bank
Submitted by: Papaya Advertising
CATEGORY
NEW PRODUCT OR SERVICE INTRODUCTION
NOMINEES
Campaign Title: Redd’s Launch Campaign
Brand: Redd’s
Submitted by: Brands & Bears
Campaign Title: Doncafe Mixes Launch
Brand: Doncafe Mixes
Submitted by: Leo Burnett & Target
Gold Effie
Campaign Title: Doncafe Mixes Launch
Brand: Doncafe Mixes
Submitted by: Leo Burnett & Target
Silver Effie
Campaign Title: Redd’s Launch Campaign
Brand: Redd’s
Submitted by: Brands & Bears
GRAND EFFIE
Campaign Title: A Drop of Style in your Life
Brand: Cava D’Oro
Submitted by: Papaya Advertising
GRAND EFFIE NOMINEES
Campaign Title: A Drop of Style in your Life
Brand: Cava D’Oro
Submitted by: Papaya Advertising
Campaign Title: Common Sense and Responsbility
Brand: Petrom
Submitted by: Leo Burnett & Target
Campaign Title: Rocky
Brand: CEC Bank
Submitted by: Papaya Advertising {mosloadposition user10}
