With last night’s Awards Ceremony Golden Drum, the 17th International Advertising Festival and Media Meeting closed its doors. Over 1.000 participants from over 35 countries attended it and almost 2.000 entries (1.964) from 41 countries competed for awards. The Golden Rose award for the Agency of the year given by the president of Slovenia, Mr. Danilo Türk, PhD., went to the agency DDB&CO from Turkey.
Best agency network in New Europe is DDB. Best PR agency is Turkcell Iletisima (Turkey), best independent agency in New Europe and best agency in the Baltic region is Change Integrated (Poland) and best agency in the Adriatic region is Leo Burnett Beograd (Serbia).
MEMBERS OF TV, PRESS, OUTDOOR AND RADIO JURY
Tony Granger, Global Chief Creative Officer, Young & Rubicam – president of the jury
Eduard Böhler, Creative Director, Wien Nord, Austria
Rasto Michalik, Creative Director and Partner, MUW Saatchi & Saatchi, Slovakia
Karpat Polat, President, Creative Director, DDB&Co Istanbul, TURKEY
Vasily Lebedev, Creative Director at Red Keds Creative Agency, Russia
Mike Haas, Media consultant, Senior Partner, The BCI Group GmbH & Co. KG, Germany
Eda Kauba, Chief Creative Officer of Euro RSCG Prague, Czech Republic
Péter Tihanyi, Creative Director, ACG Advertising Agency, Hungary
Carl Le Blond, Chief Creative Officer, Ogilvy Group Russia
A (TV) AWARDS
The jury decided that the GRAND PRIX in TV group was awarded to: “Škoda Superb” for Škoda Auto Poland by the agency Change Integrated, creative director was Jakub Korolczuk and Ryszard Sroka, copywriter Jan Majle, art director Andrzej Ratajczyk and project manager Piotr Niemczyński.
The only Golden Drum in TV went to the commercials: “Drama Queen”, for CFPE/Shots, agency TBWAPHS, Finland. There were 8 Silver Drums, to the agencies: Voskhod (Russia), Demner, Berlicek & Bergman (Austria), Saatchi & Saatchi (Romania), Shalmor Avnon Amichay / Y&R Interactive (Israel), Next Advertising (Romania), Futura DDB (Slovenia), Leo Burnett Athens (Greece) and Oglivy (Russia).
DARK NIKE – the award for the production house that obtains the highest score for entries in Group A (Film): FILM PRODUKCJA, POLAND.
B (PRESS) AWARDS
In the GROUP B – PRESS ADS the GRAND PRIX award went to the agency DDB & CO for the CNN titled “Camerman”, creative director Karpat Polat, copywriters Kerem Car, Gokhan Ozdemir, Orhan Gazi Kandemir and art director Koray Sahan.
The three Golden Drums were awarded to: “Deer”, for Audi Turkey Dogu Otomotiv, agency DDB&CO (Turkey); “Ticket – Hotwheels” for Mattel Toys Hungary, agency Ogilvy Group (Hungary) and “Battleship” for Google, agency Grey Istanbul (Turkey). Nine Silver Drums were also awarded.
C (PRESS) AWARDS
In the GROUP C – OUTDOOR ADS the jury decided that the GRAND PRIX goes to the series “Ahmedinejad&Putin, USD&Rayal, Oil&Weapon” for CNN, agency DDB&CO (Turkey), creative director Karpat Polat, art director Ali Bati, Guney Soykan, copywriter Gul Kanik.
The three Golden Drums went to the outdoor ad “Toaster” for Polmedica, agency McCann Erickson (Poland); “Ticket – Hotwheels” for Mattel Toys Hungary, agency Ogilvy Group (Hungary) and “Crashed Cars Bottle” for Or Yarok / Nur Media, agency Shalmor Avnon Amichay / Y&R Interactive (Israel). Six Silver Drums were also awarded.
D (RADIO) AWARDS
In the GROUP D – RADIO ADS the Grand Prix award was won by the agency Shalmor Avnon Amichay / Y&R Interactive (Israel) for “SDIA Project”, client Aids Task Force. Creative director Amit Gal, art director Shirley Bahar and copywriter Geva Kochba.
There were no Golden Drum and 4 Silver Drums.
BEST AGENCY IN NEW EUROPE AWARDS
BEST PR AGENCY: TURKCELL ILETISIM A.S., TURKEY
BEST INDEPENDENT AGENCY: CHANGE INTEGRATED, POLAND
BEST AGENCY OF THE ADRIATIC REGION: LEO BURNETT DOO BEOGRAD, SERBIA
BEST AGENCY OF THE BALTIC REGION: CHANGE INTEGRATED, POLAND
GOLDEN NET – the award for the agency network in New Europe that obtains the highest score from all competition groups: DDB
THE GOLDEN ROSE – the award for the best agency of New Europe competition that obtains the highest score for entries in the whole Golden Drum 2010 competition: DDB&CO, TURKEY
OTHER AWARDS
BEST ACT AWARD
Best ACT is unique advertisers’/clients’ jury award for a superior Idea that makes us change the way we think, feel and behave. The initial Best ACT selection was made by Golden Drum juries and included all shortlisted entries. The Best ACT jury judged them by another set of Best Act criteria.
Jurors were looking for ideas so powerful that they truly move people, thus making a qualitative difference in people’s lives. An ACT is not just an intelligent idea, but an inspiring one. An Act is a human-centered brand gesture, idea or experience, or a concrete action that enables people to engage with the brand. The Best Act Award rewards the power of creativity to transform human behavior.
Žirija za BEST ACT AWARD (predstavniki naročnikov)
Paul Jackson, Board Member World Federation of Advertisers – president of the jury
Philip Hans List, Head of Group Marketing, Erste Group Bank AG
Andrew Hammett, Global Advertising Development Department CEEMEA, Procter & Gamble, Germany
Caroline Lilius, vice president of marketing, Helsingin Sanomat, Finska
Winners are »Crashed Cars Bottle« for Road Safety Promotion (client Or Yarok / Nur Star Media, Israel), »SDIA Project« (Aids Task Force, Israel), »Happy Pek BirdHouse« (Pekarna Blatnik, Slovenia), »BoostUp« (Ad Council), »Empty Tables« for Latet Charity (Israel), »Hunger Strike Against Hunger« for “Food for All” Charity (B92), »iHobo« (Depaul UK), »Zebrafest« for Road Safety (Municipality of the 12th District, Budapest).
BRAND GRAND PRIX
This year Golden Drum introduced 10 new Brand Grand Prix Awards in 10 product and services categories regardless of media, in adittion to the Siilver, Gold and Grand Prix awards in 9 Golden Drum groups (Film, Press, Outdoor, Radio, Design & Art Direction, Interactive, Media, PR and Advertising Campaigns) and its 61 categories.
In the jury were:
· Tony Granger, Global Chief Creative Officer, Young & Rubicam – president of the jury
· Eliza Rogalski, CEO, Tempo Advertising Group, Romania
· Bram de Rooij, Creative Director, Euro RSCG 4D Amsterdam, The Netherlands
· Yonathan Dominitz, Founder, Mindscapes, Israel
· Bechara Mouzannar, Regional Executive Creative Director for Leo Burnett MENA
· Food and beverages (Euro RSCG New York za Dos Equis)
· Personal care, health, fashion, cosmetics, luxury goods NOT AWARDED
· Sport, entertainment, recreation, leisure (Leo Burnett ZDA za EOS)
· Cars, other vehicles and accessories (Leo Burnett ZDA za FIAT)
· Travel, tourism and transport NOT AWARDED
· Household products and maintenance, furnishing and accessories (Euro RSCG London za Dulux)
· Communication, publications and electronic media (series Ahmedinejad&Putin, USD&Rayal, Oil&Weapon” DDB&CO Turkey for CNN)
· Retail NOT AWARDED
· Corporate and financial (Leo Burnett Italy for Conto Arancio)
· Public services and social engagements (Leo Burnett Beograd za B92).
RESULTS OF GOLDEN DRUM OPEN COMPETITIONS
(CEREMONY WAS ON OCTOBER 7, 2010)
E – DESIGN & ART DIRECTION
DESIGN & ART DIRECTION, PORTOROŽ PIRAN POSTER AWARD JURY
Roger Kennedy, Creative Director of Art and Design, Saatchi & Saatchi, EMEA – president of the jury
Dejan Bojović, Group Creative Director, Leo Burnett Beograd, Serbia
Michael Weinzettl, Editor-in-chief, Lürzer’s Archive, Germany
The Grand Prix v GROUP E – DESIGN & ART DIRECTION was won by Leo Burnett for Lego campaign: “Spaceship, Deep Ocean Explorer and Beetle”. The creative director was Mikhail Kudashkin, art director Arina Avdeeva, copywriter Rodrigo Linhares and designers Dmitry Jakovlev, Asya Boukhnina, Viktoria Prokopavichute.
Golden Drum for design and art direction was awarded to Euro RSCG Dusseldorf (Germany) for “Stihl Autumn Calendar”, Demner, Merlicek & Bergmann (Austria) for “Animals”, TBWA Dusseldorf (Germany) for “More space than expected”, Publicis (Poland) for “Safe Child on the Net” and Leo Burnett (USA) for “Unequal Childhood”. There were 9 Silver Drums.
F – INTERACTIVE
INTERACTIVE JURY
Bram de Rooij, Creative Director, Euro RSCG 4D Amsterdam, The Netherlands – president of the jury
Jan Pautsch, Creative Director, argonauten G2, Berlin, Germany
Tomas Schmid, Creative Director, Friendly Fire Communications, Austria
Tadej Zajšek, Founding Partner, Executive Creative Director, Sonce.net, Slovenia
The Interactive Grand Prix was awarded to Euro RSCG 4D (The Netherlands) for »The Bling Preview«. Creative director was Bram de Rooij and art director Marco Antonio Morales. There were 5 Golden Drums: Scholz & Volkmer (Germany), NRG3 (The Netherlands), BETC Euro RSCG (France), EURO RSCG 4D (The Netherlands) and Publicis (UK). There were 7 Silver Drums.
G – MEDIA
MEDIA AWARDS JURY
Yonathan Dominitz, founder of Mindscapes, Israel – president of the jury
Dr. Giovanni Lunghi, University of Udine, EFCCE
Steve Vranakis, Creative Director, Partner VCCP, UK
Alexander Komarov, CEO Ukraine, Belarus and Moldova, GroupM
Nenad Lozovic, Managing Partner, New Moment New Ideas Company / Y&R, Bulgaria
There was no Grand Prix in the Media category. There were 4 Golden Drums and 8 Silver Drums. Golden Drums went to Shalmor Avnon Amichay / Y&R Interactive TEL AVIV (Israel), BCUBE (Italy), Kinograf (Ukraine) and Publicis (UK).
H – PR
JURY
Eliza Rogalski, CEO, Tempo Advertising, Romania – president of the jury
Carola Purtscher, Managing Director, kobza integrapublic relations & lobbying GmbH, Austria
Dejan Verčič, PhD, founder of Pristop agency and Associate Professor of Public Relations at the University of Ljubljana
Vlad Bystrov, Strategic Planning Director, Bison & Rose, Prague
Ulrich Proeschel, Brand Director Europe, TBWA, Germany
Five Golden Drums went to: Havas Media (UK), Traktor Werbeagentur (Austria), ACG (Hungary), Turkcell Iletisim (Turčija) in Bison & Rose (Češka). There was only 1 Silver Drum.
W – ADVERTISING CAMPAIGNS
ADVERTISING CAMPAIGNS JURY
Olivier Altmann, Chief Creative Officer Publicis Worldwide– president of the jury
Wojciech Dagiel, Creative Director, McCann Erickson, Poland
Aljoša Bagola, Creative Director and Head of Advertising, Pristop, Slovenia
Lucian Georgescu, Managing Partner GAV, Romania
Bechara Mouzannar, Regional Executive Creative Director for Leo Burnett MENA
There were 10 Golden Watches awarded: 4 to Leo Burnett Serbia, Italy and USA, 2 to Publicis Conseil France and 1 to BETC Euro RSCG France, Euro RSCG New York, Euro RSCG London and Publicis London.
OFF DRUM AWARDS
STUDIO DRUM AWARD
Special jury consisted of:
– Akira Kagami, Executive Adviser and Global Executive Creative Adviser, Dentsu, Japan
– Jure Apih, President of the Golden Drum Festival
– Daniel Večera, Kodak Entertainement Sales Manager CZ SK FYRs
decided that the winner of the Studio Drum Bernardin competition (Golden Drum Film Ex Tempore) with the title “Bridget Jones and Mark Darcy “ is Milan Balog from Slovakia.
KODAK
The winner of Kodak selection of 10 most talented film students is a director and director of photography from National Film and Television School for the movie "The cloud chasers".
PIRAN AND PORTOROZ POSTER AWARD
The design and art direction jury also selected 26 finalists out of 243 entries in Off Drum Competition: Piran Portoroz Poster Award. The winners are Dima Tsapko and Anze Jereb from Kaffeine Communications, Kiev (Ukraine) for series “Drum, Seagull, Violin”. The second was Romania Erik Erdokozi for “Port of Spirits” and the third Bulgarian Miroslav Karemov for “Our Genius Loci”.
ARCHIVE STUDENT AWARD
Archive Magazine Student Award went to copywriter Oddbjorn Stensrud and art director Samuel Huber for a press ad for Wüsthof knives. The award was created in 2004 to provide students of advertising and communications design with a platform for their work.
More information here. Event pictures here. Press Releases here. Winners in low resolution here. Winners and photos of high res will be available from October 10 at 10 am at ftp server: ftp.goldendrum.com, user name: press, password: press.
Please, send copies of your reports topress@goldendrum.com,
to get the press accreditation for the Golden Drum 2011.
THANK YOU VERY MUCH FOR YOUR COOPERATION THIS YEAR AND WELCOME TO THE NEXT GOLDEN DRUM!
