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Expertiza locala

Cum s-a ajuns la performanta si la ce a ajutat ea?

Violeta-Loredana Pascal

Razvan DurlanCu putin dupa sarbatoarea de Pasti de anul trecut, am propus unuia dintre clientii agentiei la care incepusem sa lucrez un program de comunicare si relatii publice care parea…

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Expertiza locala

Controversa & imagine

Violeta-Loredana Pascal

Alexandra ZbucheaSe poate vorbi despre efectele pozitive ale scandalului asupra imaginii unei companii? Raspunsul este (un nuantat) da! In primul rand scandalul genereaza o atentie sporita asupra organizatiei in general,…

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Expertiza locala

Cat costa un client fidel?

Violeta-Loredana Pascal

Claudia Ion, PR Manager Help NetOamenii cumpara produse si servicii pe criterii pragmatice – pret, calitate si asistenta -, si din ce in ce mai mult si la noi, pe…

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Expertiza locala

Blogurile, noul val al comunicarii online

Corina Gonteanu

Introducere in blogosferaCorina Gonteanu CNN-ul are blog. General Motors are blog. Microsoft este umanizat de Robert Scoble prin blogul sau, Scobleizer (//scoble.weblogs.com/). Iar Wall Street Journal, New York Times, Forbes…

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Expertiza locala

Onorabila institutie

Violeta-Loredana Pascal

Teodora MigdaloviciProbabil ca cel mai mare pret pe care-l plateste generatia pr-istilor de azi, nascuta spre apusul zodiei ceausiste, e tributul (un cuvint drag Epocii) adus Cintarii Romaniei. Citeva ore…

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Apr

Expertiza internationala

The Brand IS the Strategy

Violeta-Loredana Pascal

Dr. Dan Herman About 95% of what executives in competing companies do is pretty much the same all around. This is good management. If you are CEOing a wireless communication…

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Case Studies

Violeta-Loredana Pascal

Campanie de Promovare a Drepturilor Omului www.gandestedrept.ro Lipsa unei formari educative adecvate pentru drepturile omului se resimte acut in societatea romaneasca, rezultatele fiind dintre cele mai grave, si mergand de…

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Expertiza internationala

What’s the Buzz About Buzz Marketing? 3

Violeta-Loredana Pascal

The Ethical Debate For some, buzz marketing raises not just strategy questions, but serious ethical issues as well. In most cases when marketers talk about buzz marketing 'agents' they mean…

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Expertiza internationala

What’s the Buzz About Buzz Marketing? 2

Violeta-Loredana Pascal

But Does It Work? Buzz marketing stands in direct contrast to traditional television or radio advertising -- the classic 'mass marketing' approach that is based on the premise of broadcasting…

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Expertiza internationala

What’s the Buzz About Buzz Marketing? 1

Violeta-Loredana Pascal

There's a new marketing catchphrase that's getting rave word-of-mouth reviews. From articles in the popular press to conversations in the classroom, huge companies to boutique marketing firms, suddenly it seems…

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