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Introduction The re-branding of Skoda provides a useful case study of the challenges faced by brands wishing to reposition themselves Remember the Skoda jokes?What do you call a Skoda with…
Programul "Medicover sustine performanta" pleaca de la premisa ca efortul intelectual trebuie sustinut printr-o buna pregatire psihologica si forma fizica. Desfasurat in mai multe etape, programul social “Medicover sustine performanta”…
Razvan DurlanCu putin dupa sarbatoarea de Pasti de anul trecut, am propus unuia dintre clientii agentiei la care incepusem sa lucrez un program de comunicare si relatii publice care parea…
Alexandra ZbucheaSe poate vorbi despre efectele pozitive ale scandalului asupra imaginii unei companii? Raspunsul este (un nuantat) da! In primul rand scandalul genereaza o atentie sporita asupra organizatiei in general,…
Claudia Ion, PR Manager Help NetOamenii cumpara produse si servicii pe criterii pragmatice – pret, calitate si asistenta -, si din ce in ce mai mult si la noi, pe…
Introducere in blogosferaCorina Gonteanu CNN-ul are blog. General Motors are blog. Microsoft este umanizat de Robert Scoble prin blogul sau, Scobleizer (//scoble.weblogs.com/). Iar Wall Street Journal, New York Times, Forbes…
Teodora MigdaloviciProbabil ca cel mai mare pret pe care-l plateste generatia pr-istilor de azi, nascuta spre apusul zodiei ceausiste, e tributul (un cuvint drag Epocii) adus Cintarii Romaniei. Citeva ore…
Dr. Dan Herman About 95% of what executives in competing companies do is pretty much the same all around. This is good management. If you are CEOing a wireless communication…
Campanie de Promovare a Drepturilor Omului www.gandestedrept.ro Lipsa unei formari educative adecvate pentru drepturile omului se resimte acut in societatea romaneasca, rezultatele fiind dintre cele mai grave, si mergand de…
The Ethical Debate For some, buzz marketing raises not just strategy questions, but serious ethical issues as well. In most cases when marketers talk about buzz marketing 'agents' they mean…
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