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Case Studies

DERO

Violeta-Loredana Pascal

Detergentul Dero a fost produs pentru prima data in 1966, la fabrica DERO din Ploiesti. Numele sau vine de la DEtergenti ROmania. Dupa preluarea sa de catre Unilever (1995), urmeaza…

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Case Studies

CNN

Violeta-Loredana Pascal

Market In a constantly changing world where events across the globe and across the country have an impact close to home, the consumer’s connection to that world through news coverage…

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Case Studies

Make a Wish

Violeta-Loredana Pascal

Market With unmatched depth and quality of services, the Make-A-Wish Foundation® stands alone as the world’s premier wish-granting organization. It is the largest such charity in the world, with 75…

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Jun

Expertiza locala

Creating brand instrumentality beyond the product

Violeta-Loredana Pascal

Dr. Dan HermanThe main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide.…

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PR-ul are legatura cu finantarile?

Violeta-Loredana Pascal

Radu Gazda, Angajat.roCa intreprinzator ce viseaza si pune in aplicare mereu noi proiecte, domeniul finantarilor, adica modalitatile, sursele si economia (costuri / beneficii) obtinerii de bani necesari, este foarte important.…

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The New Market Segmentation

Violeta-Loredana Pascal

Dr. Dan HermanIf you’re trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way…

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Case Studies

Yama – Istoria unui succes

Violeta-Loredana Pascal

Credem ca in spatele oricarei marci de succes se afla o intreaga istorie … Performanta unei firme, pozitionarea ei pe o piata, nu sunt intamplatoare… au la baza valorile si…

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Expertiza locala

Customer magazines

Violeta-Loredana Pascal

Diana Capatina, Senior Copywriter/Partener, Re:ply Revistele de companie sunt un instrument de marketing pe care romanii inca nu l-au descoperit. Aflati de cativa ani buni sub vraja unor vehicule de…

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Case Studies

Rembrandt Hotel

Violeta-Loredana Pascal

“The place not the people” the brief from Rembrandt was succinct and clear. The focus for any PR initiative should be on the hotel and the hotel alone-in other words…

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May

Case Studies

Crearea unui brand: AIM COMMUNICATION

Violeta-Loredana Pascal

Orice inceput de drum presupune alegerea unei pozitionari, gandirea unei strategii, crearea unei identitati de marca in concordanta cu toate aceste elemente. O firma de PR si comunicare nu face…

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