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Experts’ Opinion

Expertiza internationala

What’s the Buzz About Buzz Marketing? 2

Violeta-Loredana Pascal

But Does It Work? Buzz marketing stands in direct contrast to traditional television or radio advertising -- the classic 'mass marketing' approach that is based on the premise of broadcasting…

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Expertiza internationala

What’s the Buzz About Buzz Marketing? 1

Violeta-Loredana Pascal

There's a new marketing catchphrase that's getting rave word-of-mouth reviews. From articles in the popular press to conversations in the classroom, huge companies to boutique marketing firms, suddenly it seems…

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