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Experts’ Opinion

Expertiza locala

Onorabila institutie

Violeta-Loredana Pascal

Teodora MigdaloviciProbabil ca cel mai mare pret pe care-l plateste generatia pr-istilor de azi, nascuta spre apusul zodiei ceausiste, e tributul (un cuvint drag Epocii) adus Cintarii Romaniei. Citeva ore…

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Apr

Expertiza internationala

The Brand IS the Strategy

Violeta-Loredana Pascal

Dr. Dan Herman About 95% of what executives in competing companies do is pretty much the same all around. This is good management. If you are CEOing a wireless communication…

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Expertiza internationala

What’s the Buzz About Buzz Marketing? 3

Violeta-Loredana Pascal

The Ethical Debate For some, buzz marketing raises not just strategy questions, but serious ethical issues as well. In most cases when marketers talk about buzz marketing 'agents' they mean…

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Expertiza internationala

What’s the Buzz About Buzz Marketing? 2

Violeta-Loredana Pascal

But Does It Work? Buzz marketing stands in direct contrast to traditional television or radio advertising -- the classic 'mass marketing' approach that is based on the premise of broadcasting…

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Expertiza internationala

What’s the Buzz About Buzz Marketing? 1

Violeta-Loredana Pascal

There's a new marketing catchphrase that's getting rave word-of-mouth reviews. From articles in the popular press to conversations in the classroom, huge companies to boutique marketing firms, suddenly it seems…

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