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Experts’ Opinion

Expertiza locala

Music Branding

Violeta-Loredana Pascal

Ruth SimmonsMore than ever, Brands purport to interact through our social and emotional sensibilities to make personal connections and build trust with us. Whatever the Brand sector - soft drinks,automobiles,…

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Expertiza locala

Bisericile cred in branding

Violeta-Loredana Pascal

Edwin ColyerSarbatorirea Bibliei, batut vesel din palme, clopotei sau arome? Orice ati crede despre biserica, asteptati-va ca opiniile sa va fie influentate pe masura ce un mare numar de biserici…

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Expertiza locala

Subiectele interesante sunt de interes?

Violeta-Loredana Pascal

Teodora Migdalovici Frumusetea in PR-ul autentic adica atunci cand supui atentiei presei un subiect de interes real, cu alte cuvinte cand nu cumperi spatiu media pentru advertoriale e sa descoperi…

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Expertiza locala

Cum s-a ajuns la performanta si la ce a ajutat ea?

Violeta-Loredana Pascal

Razvan DurlanCu putin dupa sarbatoarea de Pasti de anul trecut, am propus unuia dintre clientii agentiei la care incepusem sa lucrez un program de comunicare si relatii publice care parea…

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Expertiza locala

Controversa & imagine

Violeta-Loredana Pascal

Alexandra ZbucheaSe poate vorbi despre efectele pozitive ale scandalului asupra imaginii unei companii? Raspunsul este (un nuantat) da! In primul rand scandalul genereaza o atentie sporita asupra organizatiei in general,…

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Expertiza locala

Cat costa un client fidel?

Violeta-Loredana Pascal

Claudia Ion, PR Manager Help NetOamenii cumpara produse si servicii pe criterii pragmatice – pret, calitate si asistenta -, si din ce in ce mai mult si la noi, pe…

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Expertiza locala

Blogurile, noul val al comunicarii online

Corina Gonteanu

Introducere in blogosferaCorina Gonteanu CNN-ul are blog. General Motors are blog. Microsoft este umanizat de Robert Scoble prin blogul sau, Scobleizer (//scoble.weblogs.com/). Iar Wall Street Journal, New York Times, Forbes…

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Expertiza locala

Onorabila institutie

Violeta-Loredana Pascal

Teodora MigdaloviciProbabil ca cel mai mare pret pe care-l plateste generatia pr-istilor de azi, nascuta spre apusul zodiei ceausiste, e tributul (un cuvint drag Epocii) adus Cintarii Romaniei. Citeva ore…

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Apr

Expertiza internationala

The Brand IS the Strategy

Violeta-Loredana Pascal

Dr. Dan Herman About 95% of what executives in competing companies do is pretty much the same all around. This is good management. If you are CEOing a wireless communication…

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Expertiza internationala

What’s the Buzz About Buzz Marketing? 3

Violeta-Loredana Pascal

The Ethical Debate For some, buzz marketing raises not just strategy questions, but serious ethical issues as well. In most cases when marketers talk about buzz marketing 'agents' they mean…

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