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Etica si relatiile publice

Violeta-Loredana Pascal

Etica si relatiile publice Sau poate ca ar trebui sa spun Etica in PR. E insa de ajuns? Exista etica in relatiile publice din Romania?Ar trebui sa existe?Foloseste cuiva? {viewonly=registered,special}Cand…

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Jun

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Creating brand instrumentality beyond the product

Violeta-Loredana Pascal

Dr. Dan HermanThe main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide.…

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PR-ul are legatura cu finantarile?

Violeta-Loredana Pascal

Radu Gazda, Angajat.roCa intreprinzator ce viseaza si pune in aplicare mereu noi proiecte, domeniul finantarilor, adica modalitatile, sursele si economia (costuri / beneficii) obtinerii de bani necesari, este foarte important.…

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The New Market Segmentation

Violeta-Loredana Pascal

Dr. Dan HermanIf you’re trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way…

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Customer magazines

Violeta-Loredana Pascal

Diana Capatina, Senior Copywriter/Partener, Re:ply Revistele de companie sunt un instrument de marketing pe care romanii inca nu l-au descoperit. Aflati de cativa ani buni sub vraja unor vehicule de…

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De umor e mereu nevoie

Violeta-Loredana Pascal

De glume proaste aproape niciodataTeodora MigdaloviciAmbasador Cannes Lions in RomaniaE nevoie de umor in PR? La fel de mult cum e nevoie si-n viata. Umorul da culoare, da savoare. Sa…

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Personal branding

Violeta-Loredana Pascal

Imaginea e importanta. Sau asa ne place sa credem. Ori sa spunem. Si de la brandingul de companie la cel de produs a fost un singur si simplu pas. Totul…

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Partea II – Blogurile: tipuri si clasificari

Corina Gonteanu

Corina Gonteanu Pentru a naviga printre cele peste opt milioane de bloguri despre care spuneam in partea I a acestui articol ca alcatuiesc blogosfera, este necesara o harta... sau macar…

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Marca si branding

Violeta-Loredana Pascal

Ma uit la mine cine-s euSi inteleg ca DumnezeuNu pierde timpul de pomana (Pavel Stratan – Viata moldovana)Am trecut de mult de perioada in care existau companii unice care ofereau…

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Music Branding

Violeta-Loredana Pascal

Ruth SimmonsMore than ever, Brands purport to interact through our social and emotional sensibilities to make personal connections and build trust with us. Whatever the Brand sector - soft drinks,automobiles,…

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