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Case Studies

Callaway Golf

Violeta-Loredana Pascal

MarketSome 22 years ago, Ely Callaway laid a foundation that has changed the way golf is played. A visionary with a gift for instinctively knowing what consumers would buy, he…

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Case Studies

Invatam de mici sa fim prevazatori

Violeta-Loredana Pascal

Prezentarea campaniei :”Invatam de mici sa fim prevazatori” Campanie: “Invatam de mici sa fim prevazatori” Client: Politia Capitalei & ISMB Finantator: POLICOLOR S.A. & ANSIT Perioada: 15.09.2004 – 15.06.2005 Echipa…

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Case Studies

Chiquita

Violeta-Loredana Pascal

MarketEstablished in 1899, Chiquita helped create the banana category in North America. Since its introduction to the United States in the 19th century, the banana has become the country’s most…

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Case Studies

Campanie: Ajuta-ne sa-i ajutam!

Violeta-Loredana Pascal

Campanie: Ajuta-ne sa-i ajutam! (Help us help them) Client: United Way Romania Echipa PR: Saatchi & Saatchi PR Perioada: aprilie – mai 2005 Fundatia United Way Romania este o organizatie…

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Case Studies

US Bank

Violeta-Loredana Pascal

MarketU.S. Bank is the principal subsidiary of U.S. Bancorp, the sixth-largest financial holding company in the United States. U.S. Bank serves more than 11 million customers, principally through more than…

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Case Studies

PRSA Member Code of Ethics 2000

Violeta-Loredana Pascal

PreamblePublic Relations Society of America Member Code of Ethics 2000 Professional Values Principles of Conduct Commitment and ComplianceThis Code applies to PRSA members. The Code is designed to be a…

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Case Studies

Absolut Vodka

Violeta-Loredana Pascal

Market Vodka, traditionally known as a smooth, clear liquor with little taste or aroma, derives its name from the Russian word “voda,” meaning water. According to historical accounts, the spirit originated…

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Case Studies

DERO

Violeta-Loredana Pascal

Detergentul Dero a fost produs pentru prima data in 1966, la fabrica DERO din Ploiesti. Numele sau vine de la DEtergenti ROmania. Dupa preluarea sa de catre Unilever (1995), urmeaza…

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Case Studies

CNN

Violeta-Loredana Pascal

Market In a constantly changing world where events across the globe and across the country have an impact close to home, the consumer’s connection to that world through news coverage…

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Case Studies

Make a Wish

Violeta-Loredana Pascal

Market With unmatched depth and quality of services, the Make-A-Wish Foundation® stands alone as the world’s premier wish-granting organization. It is the largest such charity in the world, with 75…

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