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Case Studies

Yama – Istoria unui succes

Violeta-Loredana Pascal

Credem ca in spatele oricarei marci de succes se afla o intreaga istorie … Performanta unei firme, pozitionarea ei pe o piata, nu sunt intamplatoare… au la baza valorile si…

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Case Studies

Rembrandt Hotel

Violeta-Loredana Pascal

“The place not the people” the brief from Rembrandt was succinct and clear. The focus for any PR initiative should be on the hotel and the hotel alone-in other words…

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May

Case Studies

Crearea unui brand: AIM COMMUNICATION

Violeta-Loredana Pascal

Orice inceput de drum presupune alegerea unei pozitionari, gandirea unei strategii, crearea unei identitati de marca in concordanta cu toate aceste elemente. O firma de PR si comunicare nu face…

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Case Studies

Violeta-Loredana Pascal

Iulian Puiu, Graphic Designer si Partener, Re:ply Ziarele din toata lumea trec in acest moment prin crize de identitate, provocate atat de concurenta altor medii (televiziune, internet), cat si de…

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Case Studies

Rebranding of Skoda

Violeta-Loredana Pascal

Introduction The re-branding of Skoda provides a useful case study of the challenges faced by brands wishing to reposition themselves Remember the Skoda jokes?What do you call a Skoda with…

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Case Studies

Medicover sustine performanta

Violeta-Loredana Pascal

Programul "Medicover sustine performanta" pleaca de la premisa ca efortul intelectual trebuie sustinut printr-o buna pregatire psihologica si forma fizica. Desfasurat in mai multe etape, programul social “Medicover sustine performanta”…

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Case Studies

Violeta-Loredana Pascal

Campanie de Promovare a Drepturilor Omului www.gandestedrept.ro Lipsa unei formari educative adecvate pentru drepturile omului se resimte acut in societatea romaneasca, rezultatele fiind dintre cele mai grave, si mergand de…

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