Ne-a impresionat prezentarea lui Patrick Collister care le-a sugerat participantilor sa isi angajeze publicul in conversatie si sa adopte noile canale de comunicare, sau cea a lui John Griffiths, care a pus accent pe importanta creativitatii in transmiterea unui mesaj si recurgerea la elemente emotionale si subliminale pentru influentarea comportamentului consumatorilor. Cu siguranta, si pledoaria lui Dela Quist pentru utilizarea inteligenta a e-mailing-ului ne-a placut, precum si demersul Taniei Bianchi de a demonta miturile din telemarketing. Colin Egan a prezentat de asemenea pasii importanti dintr-o campanie de marketing direct: cercetarea si evaluarea! Iata mai jos cateva dintre cele mai savuroase momente ale editiei MID 2010 – “Get to Experience”.
Patrick Collister, Directory Magazine
“So what are these new rules? We are in a business about brands, not about channels. Advertising is a dialogue. Integration is a state of mind/ideas people want to be part of. Everything is media. And last but not least, there are no rules.”
John Griffiths, Spring Research
“What’s the point of being creative? Send great creative to the wrong target group or send terrible creative to the right target group. Which gives you better response??!!”
Dela Quist, Alchemy Worx
“Attracting eyeballs is hard work! The first law of Email Marketing in a multi-channel world is that email should be the primary means by which someone you already know, visits your site, transacts with you or interacts with your brand online”.
Colin Egan, colineagan.eu
“In the end, durable customer relations are only partly about clever technology, however imaginatively used. Mainly, they require relentless attention to detail: good products, prompt service, well-trained staff with the power to do a little extra when they judge it right to do so. No wonder firms that send you away with a smile on your face, are so rare.”
Alexandru Mira, Consultant DM
“Linia de demarcatie intre mass marketing si direct marketing este in ceata … aproape nu mai exista!Un cetatean obisnuit primeste zilnic mii de mesaje comerciale !!!”
Gabriel Muresanu, Vodafone Romania
“Develop the people and they will develop the business opportunities. Fix the essentials and after that teach them sales techniques. You must set the foundation first and after that you can build the walls. Still, everybody wants to do telesales because it’s cheap and efficient. Have you done your P&L??”
Maia Novolan, Syscom Digital
“In prezent, telefonul mobil este de departe cel mai utilizat mijloc de comunicare si este astazi privit ca un tool strategic ce poate spori vanzarile, profiturile si poate dezvolta mai bine decat in oricare alt mod o relatie stransa cu consumatorii.”
Cosmin Lacatusu, ARMAD & InterdirectNetwork
“Traim vremuri in care schimbarea e singura constanta… Ce trebuie sa faci pentru un pescuit de succes? Sa ai cat mai multe informatii despre target…”
Andrei Georgescu, White Image
“Cand o persoana din B2B iti ofera adresa de email personala (Yahoo, Gmail etc) inseamna ca gradul de interes fata de informatia furnizata de tine e la un alt nivel.”
Serban Goran, CRM Direct
“Una dintre cele mai eficiente si responsive tehnici in marketingul direct este oferirea unor avantaje financiare: GRATIS, DISCOUNT, BONUS.”
