49 de lucrări din cele 88 ȋnscrise ȋn competiția de anul acesta Effie Awards au trecut de prima rundă de jurizare Effie România. Campaniile au fost premiate pe 9 septembrie, pe scena Sălii Auditorium, la Muzeul Național de Artă al României, ȋn cadrul unui eveniment prezentat de Cătălin Ştefănescu.
18 agenții au obținut nominalizări ȋn 18 categorii de concurs: CAP, Cohn and Jansen JWT, FCB Bucharest, GMP Advertising, Graffiti BBDO, Heist Industries, Jazz, Kubis Interactive, Leo Burnett România, Propaganda, McCann World Group România, Ogilvy & Mather, Orange România, Publicis România, Rusu+Borțun Brand Growers, Tempo Advertising, UM România, și Webstyler.
Brandurile finaliste sunt: ACR, Amigo, Antrefrig, BCR, Bergenbier, Burn, Caroli, Carrefour, Cif, Ciucaș, Coca-Cola, Dacia Logan Prestige, Doncafé, eMAG, Erste BCR, Federația Română de Fotbal Napolact, Fortifikat, Grolsch, ING Bank, KFC, MasterCard, National Institute for Blood & Untold Neumarkt, OMV, Orange, Patru Mâini, Pizza Hut, Prigat, Strongbow, Telekom, Ursus Premium și Vodafone.
Juriul din prima rundă a fost format din 50 de specialiști ȋn marketing și comunicare, research și profesioniști din mediul academic. Ȋn runda a doua de jurizare alți 40 de seniori ai industriei vor analiza lucrările finaliste și vor desemna câștigătorii Effie Awards 2016. Festivalul s-a schimbat de anul acesta, cu o nouă formulă de jurizare, cu un nou sistem de notare, discuții ȋntre jurați despre cazuri și categorii și reguli stricte ȋn alegerea câștigătorilor, prin alinierea la standardele Effie New York. La finalul competiției, toate agențiile nominalizate și câștigătoare vor primi puncte ȋn Effie Global Index, unul dintre cele mai prestigioase tool-uri de indexare a agențiilor, rețelelor și companiilor la nivel mondial, format pe baza rezultatelor obținute din fiecare festival local Effie.
Gala Finaliștilor EFFIE 2016 – prima de acest fel – s-a axat pe prezentarea primelor insight-uri rezultate din prima rundă de jurizare. Pe lângă finaliștii EFFIE 2016, evenimentul a găzduit și un nou Effie Talk, sustinut de Karel Vinck, Chief Digital Brands of Publicis One Belgium & Managing Director of Duval Guillaume.
Câștigătorii Effie Awards 2016 vor fi aplaudați pe 22 septembrie, ȋn cadrul unei Gale de Premiere ce va avea loc de asemenea la MNAR, Sala Auditorium. Detaliile despre participarea la eveniment se vor găsi pe site-ul competiției.
Mai multe detalii despre lucrările finaliste prezentate în cadrul festivității de premiere găsiți pe site-ul evenimentului, www.EFFIE.ro.
Effie Awards 2016 – The Finalists
Packaged Food
Campaign: Celebrating everyday remarkable moments
Brand: Agricola
Client: Agricola
Submitted by: Wopa Communication
Campaign: Napolact Bio, the taste of pure nature
Brand: Napolact
Client: Friesland Campina
Submitted by: Propaganda
Campaign: Carolino Napkin
Brand: Caroli
Client: Caroli
Submitted by: UM România
Campaign: The Piglet Voice
Brand: Antrefrig
Client: Hame România
Submitted by: Graffiti BBDO
FINALISTS:
Campaign: Napolact Bio, the taste of pure nature
Brand: Napolact
Client: Friesland Campina
Submitted by: Propaganda
Campaign: Carolino Napkin
Brand: Caroli
Client: Caroli
Submitted by: UM România
Campaign: The Piglet Voice
Brand: Antrefrig
Client: Hame România
Submitted by: Graffiti BBDO
Snacks, confectionery and deserts
Campaign: Chio 1 out of 3
Brand: Chio
Client: Intersnack România
Submitted by: Brands & Bears
NO FINALIST
Personal Care Products & Services
Campaign: Mission Cleansing
Brand: Nivea
Client: Beiersdorf România
Submitted by: FCB Bucharest
Campaign: Declaration of beauty
Brand: Avon
Client: Avon Cosmetics România
Submitted by: Jazz
NO FINALISTS
Household supplies & services
Campaign: Domestos Schools Campaign
Brand: Domestos
Client: Unilever
Submitted by: Mindshare Media
Campaign: CIF Cleans Romania – part II
Brand: Cif
Client: Unilever
Submitted by: McCann World Group România
FINALIST:
Campaign: CIF Cleans Romania – part II
Brand: Cif
Client: Unilever
Submitted by: McCann World Group România
Alcoholic beverages – Beers
Campaign: For Proper Men
Brand: Neumarkt
Client: Heineken România
Submitted by: McCann Worldgroup România
Campaign: The Pirates
Brand: Ursus Premium
Client: Ursus Breweries
Submitted by: Graffiti BBDO
Campaign: Bergenbier Football
Brand: Bergenbier
Client: Bergenbier
Submitted by: Leo Burnett România
Campaign: The Aliens
Brand: Ursus Premium
Client: Ursus Breweries
Submitted by: Graffiti BBDO
FINALISTS:
Campaign: For Proper Men
Brand: Neumarkt
Client: Heineken România
Submitted by: McCann Worldgroup România
Campaign: The Pirates
Brand: Ursus Premium
Client: Ursus Breweries
Submitted by: Graffiti BBDO
Campaign: Bergenbier Football
Brand: Bergenbier
Client: Bergenbier
Submitted by: Leo Burnett România
Non-alcoholic beverages
Campaign: Sharpen your senses
Brand: Bucovina carbo
Client: Rio Bucovina
Submitted by: Wopa Communication
Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss România
Submitted by: McCann Worldgroup România
Campaign: Everyday Athletes
Brand: Prigat
Client: Prigat România
Submitted by: Leo Burnett România
FINALISTS:
Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss România
Submitted by: McCann Worldgroup România
Campaign: Everyday Athletes
Brand: Prigat
Client: Prigat România
Submitted by: Leo Burnett România
Durables
Campaign: The pleasure of ironing
Brand: Phillips
Client: Phillips
Submitted by: Ogilvy & Mather
Campaign: Funny Reviews Campaign
Brand: Lenovo Yoga
Client: Lenovo
Submitted by: Digital Star
Campaign: Romanians want more
Brand: Dacia Logan Prestige
Client: Dacia Automobile
Submitted by: Graffiti BBDO
FINALIST:
Campaign: Romanians want more
Brand: Dacia Logan Prestige
Client: Dacia Automobile
Submitted by: Graffiti BBDO
Retail
Campaign: Enough with all black Friday struggling
Brand: Media Galaxy
Client: Altex România
Submitted by: DDB România
Campaign: Duetos
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Campaign: American bites
Brand: Kfc
Client: US Food Network
Submitted by: McCann Worldgroup România
Campaign: No Keyboard
Brand: Pizza Hut
Client: American Restaurants
Submitted by: McCann Worldgroup România
Campaign: Bun, din România! – The taste we all know
Brand: Bun, din România!
Client: BILLA România
Submitted by: Rancea Anca & Aron Alexandru
Campaign: I am Mega
Brand: Mega Image
Client: Mega Image
Submitted by: McCann Worldgroup România
Campaign: Shop anytime, anywhere
Brand: eMAG
Client: eMAG
Submitted by: Publicis România
Campaign: The City Changes with Us
Brand: MegaMall
Client: New Europe Property Investment
Submitted by: Rusu+Borțun Brand Growers
Campaign: Travel like a star
Brand: OMV
Client: OMV Petrom
Submitted by: Publicis România
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour România
Submitted by: Publicis România
FINALISTS:
Campaign: Duetos
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Campaign: American bites
Brand: Kfc
Client: US Food Network
Submitted by: McCann Worldgroup România
Campaign: No Keyboard
Brand: Pizza Hut
Client: American Restaurants
Submitted by: McCann Worldgroup România
Campaign: Shop anytime, anywhere
Brand: eMAG
Client: eMAG
Submitted by: Publicis România
Campaign: Travel like a star
Brand: OMV
Client: OMV Petrom
Submitted by: Publicis România
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour România
Submitted by: Publicis România
Financial services
Campaign: Pay Your Taxes with Visa
Brand: Visa
Client: Visa Europe
Submitted by: Geometry Global România
Campaign: ING Hotel
Brand: ING Bank
Client: ING Bank România
Submitted by: CAP
Campaign: ING Yes, you can
Brand: ING Bank
Client: ING Bank România
Submitted by: CAP
Campaign: Normality
Brand: MasterCard
Client: MasterCard
Submitted by: McCann Worldgroup România
Campaign: Reduced Repayments
Brand: Erste BCR
Client: BCR
Submitted by: Cohn and Jansen JWT
Campaign: Rich Life
Brand: BCR
Client: BCR
Submitted by: Cohn and Jansen JWT
FINALISTS:
Campaign: ING Hotel
Brand: ING Bank
Client: ING Bank România
Submitted by: CAP
Campaign: ING Yes, you can
Brand: ING Bank
Client: ING Bank România
Submitted by: CAP
Campaign: Normality
Brand: MasterCard
Client: MasterCard
Submitted by: McCann Worldgroup România
Campaign: Reduced Repayments
Brand: Erste BCR
Client: BCR
Submitted by: Cohn and Jansen JWT
Campaign: Rich Life
Brand: BCR
Client: BCR
Submitted by: Cohn and Jansen JWT
Media & Entertainment
Campaign: FRF – The Reconquered Stadium
Brand: Federația Română de Fotbal (Romanian Football Federation)
Client: Federația Română de Fotbal
Submitted by: GMP Advertising & Webstyler
NO FINALIST
Corporate Reputation, Image & Identity
Campaign: Mega Chic
Brand: Mega Image
Client: Mega Image
Submitted by: Ogilvy & Mather
Campaign: Theory vs. Reality
Brand: Bancpost
Client: Bancpost
Submitted by: DDB România
NO FINALIST
Telecommunications Voice offers
Campaign: Affordable entertainment
Brand: Focus Sat
Client: Focus Sat
Submitted by: Graffiti BBDO
Campaign: Hai Simona! – Go Simona!
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Campaign: Vodafone HBO Go
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Campaign: Christmas designed by kids
Brand: Telekom
Client: Telekom România
Submitted by: GMP Advertising
Campaign: Complete business solutions
Brand: Telekom
Client: Telekom România
Submitted by: GMP Advertising
Campaign: Tadaaam GigaWeekend
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett & Target
FINALISTS:
Campaign: Hai Simona! – Go Simona!
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Campaign: Vodafone HBO Go
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Campaign: Christmas designed by kids
Brand: Telekom
Client: Telekom România
Submitted by: GMP Advertising
Campaign: Tadaaam GigaWeekend
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett & Target
Healthcare products & services
Campaign: Low summer number of surgeries turn into record number
Brand: Ponderas
Client: Ponderas Hospital
Submitted by: Geometry Global România
NO FINALIST
Others
Campaign: Learn to be somebody for life
Brand: Romanian-American University
Client: Romanian-American University
Submitted by: WOPA Communication
Campaign: Mac Viruses Are Real
Brand: Bitdefender for Mac
Client: Bitdefender
Submitted by: Digital Star
Campaign: Google Streetview test
Brand: ACR
Client: ACR
Submitted by: Publicis România
Campaign: Great for your community
Brand: Patru Mâini
Client: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers
FINALISTS:
Campaign: Google Streetview test
Brand: ACR
Client: ACR
Submitted by: Publicis România
Campaign: Great for your community
Brand: Patru Mâini
Client: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers
David vs. Goliath
Campaign: The City Changes with Us
Brand: MegaMall
Client: New Europe Property Investment
Submitted by: Rusu+Borțun Brand Growers
NO FINALIST
Renaissance
Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss România
Submitted by: McCann Worldgroup România
FINALIST:
Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss România
Submitted by: McCann Worldgroup România
New Product or Service introductions
Campaign: Day by day Joy
Brand: Coresi Shopping Resort
Client: Coresi Shopping Resort
Submitted by: Ogilvy & Mather
Campaign: What’s your liver’s real age?
Brand: Fortifikat
Client: Terapia – a Sun Pharma company
Submitted by: Tempo Advertising
Campaign: The City Changes with Us
Brand: MegaMall
Client: New Europe Property Investment
Submitted by: Rusu+Borțun Brand Growers
FINALIST:
Campaign: What’s your liver’s real age?
Brand: Fortifikat
Client: Terapia – a Sun Pharma company
Submitted by: Tempo Advertising
Sustained Success
Campaign: How to champion the classified ads category
Brand: OLX
Client: OLX
Submitted by: Saatchi & Saatchi + The Geeks
Campaign: Billions of moments
Brand: Doncafé
Client: Strauss România
Submitted by: McCann Worldgroup România
Campaign: Millidge and Doig
Brand: Orange
Client: Orange România
Submitted by: Orange România
FINALISTS:
Campaign: Billions of moments
Brand: Doncafé
Client: Strauss România
Submitted by: McCann Worldgroup România
Campaign: Millidge and Doig
Brand: Orange
Client: Orange România
Submitted by: Orange România
Shopper Marketing
Campaign: Şerif la relaxare
Brand: Ciucaș
Client: Ursus Breweries
Submitted by: GMP Advertising
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour România
Submitted by: Publicis România
FINALISTS:
Campaign: Şerif la relaxare
Brand: Ciucaș
Client: Ursus Breweries
Submitted by: GMP Advertising
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour România
Submitted by: Publicis România
Brand Experience
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour România
Submitted by: Publicis România
Campaign: Kissing Bottles
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Campaign: Where’s Mr. Applehead?
Brand: Strongbow
Client: Heineken România
Submitted by: Ogilvy & Mather
Campaign: Happy Moves
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Campaign: The Music Box
Brand: Băneasa Shopping City
Client: Băneasa Shopping City
Submitted by: FCB Bucharest
Campaign: Grolsch Sound Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive
Campaign: Fakation
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Campaign: Neighbors for 20 years
Brand: Mega Image
Client: Mega Image
Submitted by: McCann Worldgroup România
Campaign: Official Bank of the European Youth Capital
Brand: BCR
Client: Banca Comercială Română
Submitted by: Cohn and Jansen JWT
Campaign: Tadaaam
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett & Target
Campaign: Ursus@Untold
Brand: Ursus
Client: Ursus Breweries
Submitted by: Graffiti BBDO
FINALISTS:
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour România
Submitted by: Publicis România
Campaign: Kissing Bottles
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Campaign: Where’s Mr. Applehead?
Brand: Strongbow
Client: Heineken România
Submitted by: Ogilvy & Mather
Campaign: Grolsch Sound Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive
Campaign: Fakation
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Campaign: Tadaaam
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett & Target
Good Works EFFIE – Brands (CSR)
Campaign: #TheKmBank
Brand: Ponderas
Client: Ponderas Hospital
Submitted by: Geometry Global România
Campaign: Domestos Schools Campaign
Brand: Domestos
Client: Unilever
Submitted by: Mindshare Media
Campaign: The fight that matters
Brand: Dorna
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Campaign: Great for your community
Brand: Patru Mâini
Client: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers
FINALIST:
Campaign: Great for your community
Brand: Patru Mâini
Client: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers
GoodWorks EFFIE – Non – Profit
Campaign: Pay With Blood
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguină)
Submitted by: McCann Worldgroup România
Campaign: Pin the Pink
Brand: Renașterea Foundation
Client: Renașterea Foundation
Submitted by: McCann Worldgroup România
Campaign: My Answer is No
Brand: ActiveWatch
Client: ActiveWatch
Submitted by: FCB Bucharest
Campaign: Adoptă un Ș” / Adopt a Diacritic
Brand: Adoptă un Ș / Adopt a diacritic
Client: Adoptă un Ș / Adopt a diacritic
Submitted by: Kinecto Isobar
Campaign: Donate a Fan
Brand: Special Olympics România
Client: Special Olympics România
Submitted by: Cohn and Jansen JWT
Campaign: Stop the massacre, save our songbirds
Brand: Natura 2000 NGO Coalition
Client: Natura 2000 NGO Coalition
Submitted by: Jazz
FINALISTS:
Campaign: Pay With Blood
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguină)
Submitted by: McCann Worldgroup România
Campaign: My Answer is No
Brand: ActiveWatch
Client: ActiveWatch
Submitted by: FCB Bucharest
Campaign: Stop the massacre, save our songbirds
Brand: Natura 2000 NGO Coalition
Client: Natura 2000 NGO Coalition
Submitted by: Jazz
Media Innovation
Campaign: Pin the Pink
Brand: Renașterea Foundation
Client: Renașterea Foundation
Submitted by: McCann Worldgroup România
Campaign: Pay With Blood
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguină)
Submitted by: McCann Worldgroup România
Campaign: Little Money Big Fun
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
FINALIST:
Campaign: Pay With Blood
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguină)
Submitted by: McCann Worldgroup România
Engaged Communities
Campaign: Raymond and the Romanian Immigrants
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Campaign: Communities on fire
Brand: Burn
Client: Monster Energy
Submitted by: Heist Industries
Campaign: FRF – The Reconquered Stadium
Brand: Federația Română de Fotbal (Romanian Football Federation)
Client: Federația Română de Fotbal
Submitted by: GMP Advertising & Webstyler
Campaign: Great for your community
Brand: Patru Mâini
Client: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers
Campaign: Tadaaam Show
Brand: Telekom România
Client: Telekom România
Submitted by: Leo Burnett & Target
FINALISTS:
Campaign: Raymond and the Romanian Immigrants
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Campaign: Communities on fire
Brand: Burn
Client: Monster Energy
Submitted by: Heist Industries
Campaign: FRF – The Reconquered Stadium
Brand: Federația Română de Fotbal (Romanian Football Federation)
Client: Federația Română de Fotbal
Submitted by: GMP Advertising & Webstyler
Campaign: Great for your community
Brand: Patru Mâini
Client: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers
Campaign: Tadaaam Show
Brand: Telekom România
Client: Telekom România
Submitted by: Leo Burnett & Target
Business to Business
Campaign: Vodafone – Partner for Ready Business
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
NO FINALIST
SEE YOU ON THE 22ND OF SEPTEMBER FOR THE AWARDING GALA!
