If you make purchases or do any sort business at all, chances are that you have at least one kind of promotional item in your home. This is because anything you get for free (or with the purchase of another product) that displays the logo or product information of a company is considered promotional. Anything from refrigerator magnets to clocks and notepads can be used to promote a product or company.
The reason why many of us have these things is because they are useful and don’t cost us anything, most of the time. While it may seem like just a nice extra for the consumer, it’s really a genius move by the companies offering it.
This is because these things can last for years, and while they’re in rotation, the person who picked them up, as well as many others, is constantly seeing them. This gives the business nearly infinite opportunities to direct new customers to their product or service, create a good reputation and also say a subtle yet effective “thank you” to those who have already brought them sales.
If you are thinking about making the phenomenon of giveaway goods work for you, here are four examples of such wares and why they are so effective.
1) Personalized Calendars
Calendars can be used by every kind of business, from automotive repair shops to Chinese restaurants. They come in a variety of forms, from single-scroll style to magnetic kinds with tear-off pages for each month.
Everyone sees these products when they write down appointments and other events. Repetition means brand recognition.
2) Food Items
Giving away candies or chocolates can be a great idea, because you can print the boxes and even the wrappers with your insignia. People love to share tasty treats, and they may even mention where they got them to whomever they offer a morsel. What’s more, food is something that never goes out of style or becomes obsolete, so customers may be returning regularly for more.
3) Pens
While pens may not seem exciting, they are seriously versatile. There are a million places where they can come in handy, from the bank to the grocery store. Due to the fact that many people carry these writing utensils with them, they have a lot of opportunities to be seen by others.
4) Bags/Totes
Unlike writing implements, bags won’t get lost between the cushions in your couch or under the seat of the car. On the other hand, they are similar in that they go with clients many places and thus present lots of opportunities to be seen and draw in sales.
You can start shopping for these, as well as many other effective promotional items, online today.
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