One of the best ways to get people in the community involved with the church is through Bible Study classes. Although geared mostly towards youth, people from older ages can also take part and learn more about the Lord and the Word. However, these classes are only effective if you properly promote them.
These days, there are plenty of ways to get the word out and attract many students to your Bible Study classes. Many of them are free but require some work and must be done consistently. Below are some strategies you can use to promote your Bible Study classes.
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Word Of Mouth
One of the best marketing strategies as a Bible Study group is word-of-mouth marketing. The best part about this is that it happens automatically, and you won’t need much effort. However, to increase its benefits and spread, you must speak to your students and ask them to invite people in their social circles.
These will be friends, families, acquaintances and the like. Your students will reach out to them and invite them to attend your Bible Study classes. The new students you get from here can then reach out to their social circles and so on and so forth.
Flyers And Posters
As a Bible Study class, your target audience will be people visiting the church frequently. As such, you will reach out to them to market your classes. An excellent way to do that is by using flyers and posters, which you can put up on bulletin boards and such. Churches typically have them for announcements, so talk to the church administration and see if you can put up your Bible Study class flyers and posters there.
To make them, you can use PosterMyWall’s church flyer templates to create a poster in minutes. Regardless of your tech and designing skills, you can modify a template to create a poster for your needs easily. Once you have your desired poster, edit, download, send them off to print, and put them on the bulletin boards.
Social Media Marketing
Social media accounts for the majority of internet traffic, which means one can reach many people via social media marketing. The best part is that it’s free for the most part. You can run paid ads, but they cost a few dollars, not thousands. As such, one of the best ways to promote your Bible Study classes is on social media.
Choose a few platforms, create accounts for your classes, and then post about your upcoming sessions. Use relevant hashtags such #biblestudy, #biblestudents, #christianstudies, etc to boost your post and get visibility in search results.
Email Marketing
Churches sometimes keep a mailing list to keep their members and attendees informed of any upcoming events and announcements. Since you’ll likely be holding your Bible Study at the church, talk to staff about getting the mailing list to which you can send emails. If you’re doing this in collaboration with and with approval from the church, then they can do this for you.
This will target all churchgoers in one go, who will likely be interested in your Bible Study classes. The church can also include information about your Bible Study classes in the newsletters they send over email, which can also help promote your classes. If the church doesn’t have a mailing list, you can build one yourself or request the staff for one by collecting emails at the service. Create a sign-up form where people can leave their details like emails, names, phone numbers, etc. You can then send information regarding your classes to them and invite them to attend.
Closing Remarks
More often than not you will hold your Bible Study classes in collaboration with the church. This will take care of the venue, give you a bit more resources to promote your classes, and give you easy access to your target audience. With the help of the church administration, you can put up posters, market your classes over emails, and even have the pastor speak about the classes during service. The strategies above will help you come up a promotion plan to effectively get the word out for your Bible Study classes. They are simple, but very effective and proven to deliver results.
