19th Golden Drum International Advertising Festival of New Europe, 2-5 October 2012, Portorož, Slovenia, has opened its online registration system on www.goldendrum.com. Single Channel Jury will be presided by Pawel Heinze, Executive Creative Director, Leo Burnett Warsaw, Poland while Michael Kutschinski, Chief Creative Officer, Ogilvy&Mather – OgilvyOne Germany has been named President of the Multi Channel Jury. New this year are two additional competition groups H. Mobile (Single Channel) and T. Mobile Campaigns (Multi Channel) as well as the Tartini Award for the best independent agency of the Golden Drum Festival.
Entry deadline is 20 August 2012; Early bird entry deadline is 30 July 2012. Early bird for personal participation is 3 September 2012.
Jury Presidents announced
Pawel Heinze, President of Single Channel Jury, Executive Creative Director, Leo Burnett Warsaw, Poland, said:
“Golden Drum is the festival that celebrates »genuis loci«, the spirit of the place, different cultures and their unique perspectives, local values and national pride. In this sense, the festival is vital for the advertising industry in our part of the globe. It serves to recognize imaginative minds and brilliant craftsmen from central European countries – a region teeming with fresh, bold ideas. Golden Drum is about bringing those ideas to light for all to see.
The values and beliefs that Golden Drum stands for should be sustained and preserved. But celebrating creativity mustn’t mean celebrating adland. I want to encourage creative minds to escape the trap of a hermetic world in which ads entice art directors, but hardly anyone else. Let’s focus on real people, real brands and real roles they play in people’s lives. That’s the flesh and blood of our industry, as well as its future.
Let’s highlight and salute brave, intelligent, human-centred ideas. Ideas which amuse people; which engage them, inspire and make life better; which extend a value people, clients and we can instantly recognize. I believe this way the advertising industry in our region can gain the strength and reputation it should be renowned for. Let’s think big.”
Michael Kutschinski, President of the Multi Channel Jury, Chief Creative Officer, Ogilvy&Mather – OgilvyOne Germany, said:
"I am more than excited to go and see the creative work of the New Europe. Change is our lifeblood is one of my favourite David Ogilvy statements. The New Europe is an emblem of change. I am looking forward to see the best of the best Multi Channel work.
To Whom It May Concern – if you enter work please think about us – the jury members. We are your friends. We are not your clients. Do not tell us “the first ever of the world” – bla bla. We want to see outstanding work and unexpected creative ideas. And we want to have fun and get inspired by your thoughts."
Golden Drum Competition
This year’s competition will be, as before, divided in two sections, named Single Channel and Multi Channel, judged by two International Juries, featuring top industry professionals. Single Channel is for entries that excel in the most creative and efficient use of a single communication channel. Multi Channel is for entries that promote creative use and integration of more than one communication channel. This year there are two new additional competition groups H. Mobile (Single Channel) and T. Mobile Campaigns (Multi Channel).
Single Channel
A. Film (television, cinema & online)
B. Press
C. Outdoor
D. Radio
E. Direct communication
F. Design of Brand & Corporate Identity
G. Digital
H. Mobile
N. New or innovative
Multi Channel
Q. Integrated communication campaigns
R. Direct campaigns
S. Digital campaigns
T. Mobile campaigns
U. Events
V. Public relations
W. Innovative campaigns
Only entries from the following countries are eligible to enter the 19th Golden Drum Competition: Albania, Armenia, Austria, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Cyprus, Estonia, Finland, Georgia, Greece, Hungary, Israel, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lebanon, Lithuania, Macedonia, Malta, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Tajikistan, Turkey, Turkmenistan, Ukraine and Uzbekistan. Golden Drum competition covers a region of over 400 million people from 37 countries.
Awards
16 Grand Prix Awards will be awarded this year, along with Golden Drum, Silver Drum, Golden Rose, Golden Net, Brand Grand Prix, Golden Watch, Virtuoso Awards and new this year: the Tartini Award for the best independent agency, named after a musical genius, born in Piran, Slovenia.
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