One of the biggest and highest ranking international advertising festivals Golden Drum which will take place from 13-16 October 2015 in Portorož and Piran, Slovenia, has received 1208 entries from 25 countries of New Europe. Additionally young creatives have entered 58 entries in the Off Drum Competition: Piran Portorož Poster Award. 26 different networks submitted their entries in the Golden Drum competition, all competing for the grand prize: the Golden Net Award. 32 percent of all entries (396 entries) were submitted by independent agencies, bringing the overall number of entrants to 255 this year. Of 25 countries which compete this year, Bulgaria showed the biggest growth in submitted entries with a growth index of 242 percent compared to last year, followed by Hungary (221 percent growth index), Slovenia (179 percent growth index), Turkey (152 percent growth index), Romania (150 percent growth index), Slovakia (131 percent growth index) and Austria (122 percent growth index).
Area of 37 countries of North, Eastern, Central and South Europe, Russia and Middle East which each year compete in the Golden Drum Festival represents a market of over 400 million consumers – and only the best creative works get selected to compete for Golden Drum Awards. 17 Grand Prix Awards Golden and Silver Drums, Golden Rose, Tartini Award, Golden Net, Brand Grand Prix, Good Cause Grand Prix Award, Virtuoso Awards and Golden Watch Award will be awarded to the best entries.
Good future predictions despite of challenging times
26 networks, 255 agencies from 25 countries have entered 1208 entries in the 22nd Golden Drum Competition this year. 396 entries in this year’s competition were submitted by independent agencies which will make the race for Tartini Award one of the most exciting yet! The Single Channel showed an important growth in two groups this year as group A. Film received 32 percent more entries while group G. Digital had a 19 percent growth. All groups in the Multi Channel section have shown growth with a total of 13 percent more entries submitted this year, which indicates an important development of creative communication campaigns and a continuing strategic shift in agency work this year (last year Multi Channel section received 12 percent more entries than in 2013). Both groups for new and innovative in Single and Multi Channel sections have seen growth this year (14 percent in group N and 39 percent in group X respectively) which can be interpreted as a very good sign for the creative industry.
Golden Drum competition especially welcomes Georgia and Armenia as the two new entrant countries this year and the important and steady growth of entries from Turkish agencies which have entered 280 entries this year (184 in 2014, 143 in 2013 and 77 in 2012); indication of great potential and a strong will to become the most successful entrant country at 22nd Golden Drum.
On Friday, 16 October, at the Golden Drum Grand Award Ceremony, Chavo D’Emilio, Creative Director, McCann Worldgroup Latin America and the Caribbean, President and Chief Creative Officer, McCann Buenos Aires, Argentina, President of the Single Channel Jury, and Geoffrey Hantson, Chief Creative Officer and Co-founder, Happiness, Belgium, Multi Channel Jury President, will announce the winners in groups A-X. Golden Drum will also honour the Grand Winners of the Golden Drum 2015 Competition: winners of the Golden Rose Award, Tartini Award, Golden Net Award, Brand Grand Prix Award, Good Cause Grand Prix; and also recipients of the special awards: Golden Watch Award, Virtuoso Awards and Off Drum competition awards. Furthermore we will ceremonially welcome the new member of the Golden Drum New Europe Hall of Fame. After the Award ceremony the Golden Drum Closing Party will offer a special musical warm-up of cover band Mono followed by groovy DJ Ichisan, coming directly from the best of US dance clubs to move your feet and shake your soul.
